Social video marketing is a creative visual form of advertisement. A short video clip allows a brand to market its product and services to potential clients. This video aims to engage a new audience and keep existing customers in your circle.
The infographic by the team from DjiBestBuy shows you how to build an emotional connection to strengthen your brand loyalty
An example of social video marketing
An excellent example of a successful social marketing video is ‘Groups’ by Facebook. Since the inception of Facebook, social networking has moved from being a collegiate platform to one for a whole family. The main goal and business of Facebook are to connect people on a social platform.
The platform’s ‘Group’ video explains how Facebook successfully connects people who share a similar interest to themselves, irrespective of the distance. In addition, it creatively identifies how users can get more fun on Facebook by providing a known problem and processes of solving it.
Why do you need social video marketing to propel your brand?
Social video marketing is essential, as it allows your brand to communicate directly with your clients. And make them feel the passion and seriousness In addition to your work. However, social video marketing helps you build an emotional connection between you and your audience. Past experiences have shown that videos work well regardless of the displayed category.
A video can directly lead to sales, as long as it engages your targeted audience and explains what they want to hear about a brand. Before people decide to buy their stuff from any brand, the first thing they need to feel is trust. And social video marketing helps in building that trust and building a good brand image in the audience’s mind. Trust is the basis of a good relationship between the buyer and the seller; social video marketing helps you achieve this.
Understanding Social Video Marketing
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