Understanding Online Shopping

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Understanding Online Shopping

Understanding Online Shopping

For all its pervasiveness, e-commerce isn’t as big of a percentage of commerce as you might expect it to be. In fact, as a portion of total sales, e-commerce is only about 10 percent. Retailers would be wise to understand the eCommerce landscape fully, as the estimated U.S. retail e-commerce sales for the third quarter of 2023, adjusted for seasonal variation but not for price changes, was $284.1 billion.

However, think about how radically online shopping has changed. There were just a few online sites of note about 25 years ago. Amazon, of course, was one of them, as was eBay. But now? online shopping is nearly inescapable. You can probably find anything you want online.

One thing that probably still limits online shopping is accessibility. When people with various challenges try to shop, they might find limitations that lead them to more traditional shopping methods.

We worked with ConsumerDecisions to create a custom infographic that breaks down the history and current status of online shopping. It shares the humble beginnings of home shopping by phone and Amazon’s start to what it is today: shopping that can be done from a smartphone but still has room to grow.

What else does the world of online shopping look like? 

Online Shopping 101

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Passionate advocate for digital inclusivity, leading the charge at Understanding eCommerce to provide web accessibility solutions for businesses and organizations. Committed to making the online world accessible to all.