If you want to reach the top page of Google, you need to align your website content to the search intent of the web user. This means what the intent of the consumer behind conducting the query search on the search engine is. Here, it would be best if you spent time in detailed research to understand the purchasing cycle of the web user. In short, consumer behavior worldwide is evolving, and Google aims to bank on the changing trends to add value to the web user experience when it comes to query searches online. In short, if you have a business website and wish to be a dominant presence online, your website should appear on Google’s top pages.
Understand the Value of Search Intent for Improved SERP Ranking
When web users do the search, and your website pops up, they should go into it and be happy with the content you provide to compel them to purchase the good or service you offer. As a webmaster or business owner, you should create content that caters to the question of why is the web user searching. Are they looking for education or information, are they keen to purchase, or are they seeking a specific website, etc.?
Why is search intent valuable for Google?
Google aims to give its users the most relevant search results for their queries. In short, Google intends to be a top-quality search engine that provides its users precisely what they want. For instance, search Bing and check the results you get. Now, conduct the same search on Google and review the search results- you will find that the results provided by Google are more relevant to what you are looking for.
Google does not believe in providing its users with low-quality and irrelevant content, so as a business website owner or web admin, you should focus on search intent to stay in the good books of Google. Even if you check the mission segment of Google, it aims to organize information worldwide and make it useful and accessible across the globe. To ensure your website is fully optimized, you need to keep search intent in mind while creating content and posting it on your website. This is one of the most valuable and crucial SEO trends for 2019.
Google is aware of what users want when they use the search engine search field- in simple terms, its information. This information should be valuable and can be posted through comparison charts, blog posts, and more. If you want your website to reach the top page ranks of Google, relevance is the secret to success. Note reaching the page ranks overnight is not possible. Still, with the help of a good SEO Company with proven track records and credibility in the market, you can achieve the above goal over time.
A breakdown of search intent – A simple guide
You must focus on search intent if you are looking for an extensive and successful SEO campaign. You will find there are three different types of search intent:-
- Searches for information – These searches are generic, and they should provide the user with education and data. The aim of the content should be to give the information sought. These searches are conducted by people who wish to learn but are not ready to purchase the product or the service yet. It is like asking a question and getting the answer. For instance, how do you use a microwave, book a flight, etc.? If you see the SERP of Google, you will find that it puts up a lot of queries that people generally ask for information.
- If you dedicate a section of your website content to these questions, you place yourself in front of the user. It gives you a strategic edge over your competitors. Indeed, the web user is not ready to convert, but providing information to the user is the first step to getting noticed. It is wise to place relevant phrases and keywords that match the user’s queries in your content to attain success.
- Searches for transactions- This search is conducted when the web user is ready to purchase. The queries relate to the services and products you sell on your website. When you are optimizing your site, make sure transactional searches have precedence over informational searches.
- Searches for navigation- These are the easiest of all three searches and serve little use in SEO. They are generally conducted when the user already has the search destination in mind, and they use a single search term that is generally a reputed website or a brand.
Google has broken down search intent into the above three segments and aims to integrate them into its search results. The goal is to provide users with relevant and top-quality search results whenever they query.
The process of choosing keywords that are based on competition and volume no longer works for search engine optimization and page ranks. You need to align your website content per the three search intent segments described above to come in front of the web user. This is why you should invest time in carefully researching queries and creating content to help you increase search engine results when users visit Google for a query.
There are credible SEO companies with skilled experts to help you with search intent and content creation. It is prudent to bank on these companies and professionals as they know the latest SEO trends for 2019. They will guide you on improving your website so that Google and its users value it as a quality website with relevant content!