The search engine optimization (SEO) industry has been through numerous developments over the last few years. Before Google’s guidelines for SEO, keyword stuffing was one of the common tricks in the book that worked to manipulate website ranking. Fast forward to today, and this is now disregarded by Google and a dangerous technique that can do more harm than good for your site’s ranking.
These days, quality backlinks from trustworthy and authoritative sites are more significant in determining search engine rankings. Link building will always be an important ranking factor for websites aiming to climb up the search engine results pages (SERPs). It’s a well-known strategy, along with other tried-and-true methods that marketers use to ensure they get the results they want.
One of the most well-known link building techniques marketers use is guest posting, where you will pitch and publish original content on relevant and authority websites to increase traffic. Another is broken link building, where you help webmasters identify dead links and suggest relevant alternative content.
While these are all useful tactics, they’re too commonplace to the point that webmasters and editors are growing tired of receiving such types of emails. If you’re guilty of overusing these link building methods and your email pitches are often left on reading, it’s high time you explore your other options. There are many different techniques you can try that offer the same, if not better, results.
From image reclamation to second-tier link building, the visual graph below enumerates link building strategies that are as powerful as those you already know to help you become a competent link builder.
Get ahead of the curve and stand out among other link builders out there with help from these uncommon but effective link building techniques. If you’re ready to expand your knowledge and strategies, continue scrolling!
Oscar is Spiralytics‘ “wisest” Online PR Specialist. His outstanding relationship-building skills have been honed by years of experience helping companies in all sorts of industries to manage their brand image. This guy eats strategic outreach for breakfast!