Ecommerce websites have revolutionized the way people market and shop. Since its advent, eCommerce sales and revenue have scaled new heights with time. Just last year, the eCommerce industry generated around 3.5 trillion USD in sales. The industry is expected to rise to a staggering 6.54 trillion USD by 2022 in sales and revenue. As internet penetration and accessibility increased over the years, more and more people are buying products online with the help of just a few clicks.
Many factors depend on the success of an eCommerce company, but an impressive eCommerce web design holds the key to success. If you look around, every successful eCommerce company has built its business and held onto customers because of an excellent eCommerce website. Let us look into the key aspects which make a particular website better than the other.
Think like a User
While building an effective web design, one of the main cornerstones is to keep the user in mind and think like them. After all, the website is being built for customers who can come and shop. Every single detail of the website, right from image quality to check out, the entire process should be easy and hassle-free. User experience is vital to increasing visitors, turning those visitors into customers, and finally turning those customers into a loyal customer base.
“Simplicity is the Ultimate Sophistication”
The above aphorism is credited to Leonardo Da Vinci. Make sure to keep these words in mind while deciding on the design of the eCommerce site. Often, an eCommerce website fails to convert the clicks into conversions, and it all comes down to the basic structure and layout. The more elements like banner ads, tabs, pop-ups you have on your website, the lesser customer engagement. Do not offer a cluttered eCommerce experience where the visitor finds it hard to navigate and leave the site. Keep the design clean, clear, and simple while focusing on conversions and sales.
Integrating Social Media Reviews/Testimonials
As per research by Neilsen, it is found that around 73% of people check social media product reviews and testimonials while deciding to buy a product. As an eCommerce company, you can use this to your advantage by including product reviews and testimonials along with the product listings. Social media customer reviews are an excellent way to promote products and increase conversions and sales. By integrating these reviews, you can help the visitor know about public opinion without leaving the website and abandoning the purchase cycle in between.
User-Friendly Navigation Menu
The navigation menu helps visitors to explore the entire website from one section to the other. Make sure that menu tabs appear on all the pages of the website for maximum user-friendliness. Avoid loading up the menu bar with too many options as it can confuse the visitors and be difficult to navigate. If there are multiple categories and options, use a simple drop-down menu style rather than making it cluttered and confusing for the visitor.
Image Quality and Colour Choice
Ecommerce is all about the visual presentation of products. As the customers cannot physically see the products, it is of utmost importance to use high-quality product images. Image quality in the world of eCommerce can make or break a sale. Another essential feature that should be incorporated is the zoom-in pop-up box, which can help visitors see the fine and intricate details of a product.
Colour is one of the most important aspects of a good eCommerce website. Different colors evoke different feelings, emotions, and actions. Make sure to use the appropriate color combinations to make a hit with the visitors and turn the casual glancing into a concrete sale.
Responsive Website Design
We all now know that mobile has overtaken desktops and laptops when it comes to web surfing. This means that more and more people are visiting and accessing eCommerce sites via mobile devices. Hence in today’s time, every eCommerce company must have a responsive website design. Else you might lose out on an uncountable number of mobile visitors turned customers. If a site is not responsive as per a visitor’s device, their user experience will be bad and lead to cart abandonment.