Savings when ordering web development may cost you too much. To save money, the customer forgets about the main thing — the quality of the site. So it turns you get no money, no time, and, the most important — no result. And all this is due to mistakes made by young and inexperienced developers and the business owner who didn’t understand what the site should look like in the end. This article is written for those who want to know why software projects fail and how to make them succeed; avoid critical and tricky development mistakes.
Typical mistakes in web development that will lead your project to failure
Typical mistakes can have a catastrophic impact on the site’s quality. They create a consistent chain that leads to the failure of the site. Bugs make discomfort for the users, and they leave the site; thus, the company loses potential customers. So be careful and be sure to analyze your web project, both under development and when it has already been submitted to you. Why project failure?
Stop using old-school HTML! Today web developers have a lot of flexible modern tools in their hands, but there are those used to apply old techniques for some reason.
Incorrect site structure
Website creation should always begin with the analysis and development of the structure. This is one of the most important criteria responsible for the convenience of using the site and its indexing and ranking by the search engines. The illogical relationship between folders, the wrong breakdown into levels, complex, incorrect, or incomprehensible navigation, and duplicate pages under different URLs will create one huge disadvantage for users and promotion for search engines. And that is what we get: the user won’t use the site if uncomfortable or incomprehensible. Search engines will lower the position of pages in the output as they don’t understand which of the pages is better to rank.
Learn More: 6 site structure mistakes and how to avoid them
Incompatibility of cross-browser
This is one of the rudest and far-reaching mistakes of web development.
In the cross-browser era, developers continue to make this mistake because they love some browsers and hate others! If you are focused on a single platform, the work’s result can be unsatisfactory for other platforms.
Incorrect display of the site in the browser forces the visitor to close the tab and find another site. As a result: a high failure rate and a negative result, which was not expected. It is not enough to build a site for one or two of the most popular browsers. It is necessary to cover all popular and several not too popular web browsers, not miss a single target visitor.
Do you want to know how your website is displayed on different platforms? For this purpose, there are manual testing services.
A not adaptive version of the site
More than half of Internet users use mobile devices. What is the point of spending on expensive design and content if it is hard to see these unreadable fonts on a tiny screen? Isn’t it better to invest in developing an adaptive version of the site?
Adaptivity is not a trend but the gold standard of web development. Despite the obvious importance of developing for different screen sizes and growing mobile traffic, some developers continue to develop sites that are unreadable on smartphone screens.
Mobile users are already so accustomed to the convenient viewing of sites on their tablets and smartphones. Today, no one will try to look at the tiny print on the mobile screen, increasing it and moving the slider to view the site’s whole page. Accordingly, its owner loses customers and, at the same time, its reputation. An adaptive version of the site is mandatory to keep the site in issue. Already today overall ranking of the site depends on how the resource is ranked on mobile.
The result of ignoring SEO — empty pages with near zero traffic.
How to fix it? It is never too late to start search engine optimization. Analyze the content of the site, focusing it on the right keywords and unique content. Remember to use high-quality images.
The site is too slow.
This is one of the most common web design mistakes on sites, including sites of large brands. Numerous factors affect download speed, including heavy images, animation, flash, videos.
It is essential to optimize pages and achieve high upload speed, which is very important for users. No one would agree to wait a long time for the site to load, especially if there is so much similar content around with more comfortable access.
Saving on hosting
Finally, one of the biggest customers’ mistakes is saving on hosting. Because of the weak hosting, the site can lie down or show broken pages, which leads to a decrease in target traffic. By the way, mostly all problems due to server load occur during peak hours of the resource’s attendance, and it can hit the income very hard. If such a situation happens, your position in search engines will likely be lower, and the money invested in the resource’s SEO-promotion will be wasted.
Every website design mistake, even the smallest one, can, like a snowball, lead to many more serious problems. And, in the end, you get the result – the loss of users or customers. Be sure to analyze your site for errors and bugs. Or better entrust web development to professionals to minimize the likelihood of all sorts of bugs that could lead your project to failure.
It happens that even fairly experienced web developers make some of the above mistakes. And it is important not only to know what to avoid but also to understand the possible consequences of some or other wrong decisions. This will simplify and facilitate the development process, creating excellent quality and enjoyable to use sites.