The rise of mobile users increases rapidly, and they find it easy, convenient, and fantastic shopping online. And this is the main reason for the business people to go for mobile commerce for their business.
According to the Statista report, the business revenue of world-wide m-commerce sales will reach $460 billion in 2018 and $700 billion in 2019, i.e.) 44.7%, and it is expected that it will reach 49.2% in 2020. The same report forecast that the rise of mobile commerce is equal to the eCommerce market from 35 to almost 40% in 2018, and it is expected that the rise will be more than 50% in 2021 of the entire eCommerce sphere. The global m-commerce revenue is expected to reach $3.56 trillion in 2021.
REASON TO TURN YOUR E-COMMERCE STORE INTO M-COMMERCE APP
People trust eCommerce sites and mobile apps. They find out it is a straightforward way to shop for their essential needs. People also felt that it is more convenient to use and buy mobile apps. Mobile apps have more functionalities that create better user engagement. It is reported that 79% of users used to purchase products online for the last six months. Also, it is estimated that the share of all eCommerce that owns m-commerce will rise by 72.9% in 2021.
We are coming across different eCommerce businesses, but some businesses lack mobile applications, and the fact is people prefer eCommerce apps rather than purchasing from an eCommerce website. M-commerce creates an opportunity for entrepreneurs to increase their business revenue. However, developing an eCommerce mobile app from scratch is more costly than designing an eCommerce website in a startup. But it is essential to have an eCommerce mobile application for your eCommerce store.
ADAPTING MOBILE COMMERCE APP FROM E-COMMERCE WEBSITE
A systematic procedure assures that the resulting app is ready for testing and has negligible bugs at the distribution time. In this case, both the eCommerce website and the mobile application share the same database; only the presentation alone varies.
- Platform Identification
There are many eCommerce platforms to build websites on the available market in full-fledged. Platforms like Woocommerce, Magento helps you to create an eCommerce website. When it comes to developing mobile applications rather than sites, it is crucial to choose the correct platform. Or else you have to hire an eCommerce app development company. For instance, In Opencart, the process is more straightforward but tedious than Magento.
- Building Consistent Look And Feel
Since you are developing a mobile application for the existing eCommerce website, it is vital to maintain the same look across the entire ecosystem for the mobile app and the eCommerce site; that’s the intelligent way. A consistent look and feel is an important factor for branding purposes. The app view should resemble the eCommerce website and vice versa.
- Finalize Key Features
Before implementing your idea into development, you have to finalize your app’s key features. Here, I listed a few main functionalities that should be integrated into an eCommerce mobile app.
Verification
The consumer must verify themself before purchasing your app. You can verify by their mobile number or email id.
Push Notification
When it comes to eCommerce apps, notifications are the factor in engaging your audience. Push notification wherever you provide offers, new arrivals, tips, discounts, deals, and coupons to encourage them to buy products.
Perfect Catalogue
All items are arranged in proper distinct categories that help the user to find products easily.
Payment Methods
When it comes to online shopping apps, multiple payment gateways should be integrated. The user can pay via internet banking, credit or debit card, and even cash on delivery should be available.
Order Tracking
After ordering the products, they should have the ability to track the status of the product. The tracking feature should have an estimated date of delivery.
Reviews and Ratings
Collect the feedback of your consumers via reviews and ratings.
Customer Support
Your customers might like to contact you for some queries regarding your services, products. Connect with them via emails, chats, and phone calls.
- Develop API
To make the app work effectively, A tight integration of API and the application view is essential. The views add a lot of information about your product and the impression of your business. There are static details that stick to the page, and the dynamic data changed in the database. Since both eCommerce sites and m-commerce have the same database, so it is easy to change some data on the server. For instance, if you are changing a product’s price on the website, it will automatically change in the mobile app. This happens because of the API.
- Testing
Testing is an integral part of any mobile application. Testing every feature and function is the concept of post-app development. The Quality Assurance team will check out the app with legal guidelines and ensure the app is compliant with the client or the standard quality parameter like 9001. The app will be tested manually by professionals, and the app developers will fix the bugs.
- Deployment
After the testing process, the app will be launched in the respected app stores. The standard and popular app stores are Apple App Store and Google Play store, and also you can publish it on other third-party app stores. Follow the guidelines provided by Google and Apple before deploying it on the play store.
WRAPPING UP
There are a lot of advantages to eCommerce mobile applications than a website. There are billions of people who are using social media, and the maximum number of people are purchasing products online. Day by day, the rate of using mobile phones increases, and people are shifted to mobile app strategies.
