Successful entrepreneurs have so many traits in common. They are optimistic and confident. They are disciplined self-starters. But that, one trait that defines a visionary entrepreneur is his ability to make wise and timely decisions that will contribute to the business’s long-term success.
Blogging has turned out to be an excellent entrepreneurial platform. It’s simple, easy, can be launched for free, and if done right, it has excellent earning potential. However, establishing your blog is a unique yet intimidating experience. Thinking that people will read and get inspired by your content may already give you goosebumps, but like all other forms of entrepreneurship, it’s not all rainbows and butterflies; you have to make some critical decisions.
One such crucial decision is to pick the right platform for your blog. Choosing the right platform means giving your blog the best start in life, so making an educated decision is essential. However, with so many platforms in the market, it appears scary to pick one.
In this article, we will compare two of the top-notch and outstanding blogging platforms that are the first choice of entrepreneurs and bloggers in the industry. We will analyze the strengths and competitive advantages, and drawbacks of two outstanding blogging platforms. Hopefully, this will provide you with a better picture to help you make your decision more wisely.
WordPress started its journey in 2003 and is the most popular blogging platform available on the market. WordPress has gradually evolved from a simple blogging platform to a sophisticated content management system and is now one of the most popular choices for eCommerce websites. WordPress comes in two versions, i.e., WordPress.com (hosted) and WordPress blog or WordPress.org (self-hosted). They are technically free and collectively empower almost 25% of the web.
Pros of WordPress For Blogging:
Affordable: You can get started totally for free. You can get started for like 0$
Ease of Use: Ease of use is something WordPress is proud of and is one of the premier reasons for success. Installation can take 20 minutes to an hour if you haven’t done this before. Moreover, content publishing is very straightforward, and there is no technicality involved.
SEO friendly: WordPress is more SEO friendly than several other blogging platforms. To further enhance the effectiveness, you can use the best-recommended WordPress SEO plugins to improve your WordPress blog SEO.
Customization: WordPress offers the most freedom to grow as per your potential and experiment with customization. It is a perfect solution for those who plan on expanding their blog with multiple contributors with varying levels of access. For example, if you plan to launch an eCommerce site with your blog, dozens of plugins, such as the WooCommerce price calculator plugin developed by third parties, calculate the price based on various measurements.
Monetization: Monetization with WordPress is relatively easy. Once you have achieved the minimum traffic and the required trust and respect, you can quickly contact private advertisers and increase your potential to make money. Almost all major ad networks like Google AdSense and PropellerAds have launched dedicated plugins for WordPress blogs.
Support: Since it is the most popular platform on the internet. There is free community support, and you will always find someone to help you out with any challenge.
Cons of WordPress For Blogging
URL: With a free version, you will get a crappy URL like myblogname.WordPress.com. For only $13 a year, users can upgrade to a custom domain name if they don’t want “.WordPress.com” in the URL.
Vulnerability: Unquestionably, the most significant disadvantage of WordPress is its security. Since WordPress is an Open Source platform, it is a prime target for hackers everywhere.
WordPress Can be expensive: WordPress relies heavily on themes and plugins for customization. You can get many of them for free; they are often not safe and unreliable. If you want your blog to be unique and your visitors to have great value, you will need to buy a premium theme and some useful plugins.
Tumblr Overview :
Tumblr is a highly sophisticated visual blogging platform. It is ideally suited for bloggers who want to publish short-form content, such as micro-blogs, quotes, individual photos, groups of photos, videos, and animated GIFs. Tumblr is also a community of users where people love to reblog posts from other users, and they can also add their notes in captions. With over 300 million blogs and over 550 million people visiting the site each month, Tumblr is a great place to advertise your business.
Pros of Tumblr
Pricing: It’s free. Though they offer premium versions, ranging from $9 and $49, that give the users the flexibility to customize further, the free version is sufficient for a great blog platform.
Ease of Use: A great advantage of using Tumblr is that it is pretty simple to set up and easy to use. It doesn’t require you to be a great coder to get something proper setup.
SEO Options: Tumblr allows you to integrate SEO options. It will enable you to track using Google Analytics and several other options to see when someone clicks on your Tumblr ads.
Multiple Blogs: Tumblr also allows you to have multiple blogs. You can start with one, but you can add more if you want to focus on specific posts.
Community: The most valuable feature of Tumblr is its great community. Contrary to other blogging platforms, it is easier for you to grow an audience here. You can garner subscribers, answer readers’ questions, and reblog others’ content from within the platform.
Mobile optimized: Mobile usage has officially surpassed desktop usage, so it’s worth mentioning here that Tumblr has a high-quality iOS, Android, and Windows app, which means that your blog is automatically mobile optimized.
Cons of Tumblr:
Design limitations: Tumblr does offer design customization for its themes, but, to be honest, it is pretty limited. If you do not have extra coding skills, you will be stuck using the basic setup.
Functionality limitations: Tumblr is known for its simplicity. It can be a significant disadvantage as you will not be able to modify your blog. If you’re looking for plugins and widgets, Tumblr isn’t the right option for you.
Server dependent: One of the most significant disadvantages of Tumblr is that everything is on their system, on their server. This can be a security concern as well as a technological one. If their server goes down for some reason, your page will go with it.
It’s a tough call. Adding my personal opinion, I believe that WordPress is a secure and better option. However, Tumblr has its advantages. Well, the solution is entirely subjective and depends on your priorities.