Why is YouTube marketing important for business? Is it worth having this platform?
The use of the YouTube platform improves the organic traffic in search engines and gives excellent exposure to all products.
Reasons to know the importance of YouTube Marketing for E-Commerce.
Do you know the number of active YouTube users per day?
I’d say over 30 million? So it means every month, 1.9 billion active users view videos on this platform.
If we talk about the best platform, YouTube is the second most used search engine globally. And the scope of this platform is incredible. Nowadays, users between 18 and 49 are more active on YouTube videos than watching TV, listening to the radio, etc.
Hence, Investing in YouTube advertising for e-commerce is not an option; it’s compulsory for all online companies. Another powerful reason for this YouTube platform for e-commerce is its ability to connect with users more naturally.
Tupperware, Zalando, Zappos, and other online companies are using YouTube profiles. Why?
Because it allows offering great content with a personal touch, revealing the stories behind their success, each and everything explains how their products work.
YouTube has organic traffic and paid traffic. Hence, the most creative brands are using campaigns to get a better ROI. Paid advertising on YouTube is profitable for businesses, but what are matters? First, to develop the quality of content and interest to your audience.
Provide Qualified Visitor Traffic
Surprisingly, most companies invest in studies and surveys, but they ignore social media channels’ power.
If you are ready to listen to your users, it is an excellent way to keep in touch with their valuable customers and increase their ratings, perceptions, feelings, etc. In addition, it can be useful to identify new consumer trends.
Let’s have a look at some facts and figures.
- Video ads have the highest CTR as compared to other platforms.
- In the case of consumer products, users prefer to learn about them through video rather than text.
- And by 2021, video content will be responsible for 79% of international internet traffic.
What are you waiting to start exploring YouTube marketing for e-commerce?
Use YouTube Channels to Grow Your Ecommerce Business
YouTube had a million views every day, and more than 65000 videos were uploaded each day in early 2006.
YouTube is the first high-profile acquisition and crosses $1.65 Million.
Here, unique facts about the latest figures-
- It’s been more than 1 billion unique users visit YouTube every month
- more than 6 billion hours of video are watched each month on YouTube
- 80% of YouTube traffic comes from outside the US
- According to research, YouTube reaches more US adults between ages 18-34 than any cable network.
- The number of daily subscriptions has been up more than 4x since last year.
YouTube Marketing For Ecommerce Companies
It is a fact that YouTube is the first full-fledged, successful video-sharing platform and still growing active users. Therefore, YouTube platforms are the perfect decision for marketers, and it is still one of the most efficient channels to reach millions of people.
If you are running your e-commerce business, you should be thinking about using YouTube for e-commerce. Believe it or not, social media is one of the greatest platforms for e-commerce businesses.
Versatility With Video
There are so many big names present in business that have utilized YouTube to gain more traffic. Either from corporate brands to large institutions, their presence can be easily available on YouTube.
If you haven’t noticed, YouTube has become how today’s generation prefers to learn, share, and explore.
So tell me how popular YouTube is? Well here are many amazing facts and statistics shows
- 6 billion hours watched each more
- 100 hours of video uploaded within a minute
- 1 billion unique visits each month
If you are an eCommerce marketer, you might know the importance of video content. You can reach and interact with millions of people with video content, but your content must have been unique.
While YouTube has become an excellent medium for eCommerce marketers, you have to use YouTube advertising concepts both.
Now, we know that YouTube is perfect for every field. However, in my opinion, traditional advertising on YouTube is an outdated way to promote your product or brand.
I would recommend using the YouTube platform to advertise rather than paying for it. However, if you are going to buy ad spots on YouTube, in that case, you should use skippable ads.
What’re Skippable Ads
Skippable ads give your viewers the option to watch your ad and not make them feel forced into doing something they do not want to do. Apart from that, here are two tactics to get people to watch.
In skippable ads, you have only 5 seconds to capture the attention of the audience. And it’s very little time but make sure to try to display something disruptive right away.
Draw attention to the ability to skip
If you are thinking about using non-skippable ads, I would strongly encourage you to look at all the comments out there and see how much users hate them.
If you are thinking of using non-skippable ads because you believe viewers will skip because they don’t know who you are. I hope this has given you some data and a bit of information on promoting your eCommerce site using YouTube.
If you wish to promote via or using YouTube, here are some valuable tools you can experiment with on your brands.
Firstly, Manage your videos and track performance with TubeTracker and
Secondly, find YouTube personalities or leaders to promote your brand.
Here, Top YouTube Channels to Grow an Ecommerce Business
Here is a list of YouTube channels for the eCommerce business. There are so many channels for selling on various platforms and help with digital marketing, design, entrepreneurship, and much more.
If you’re an eCommerce marketer using WordPress, then Wpbeginner is the perfect choice for you. It is a free tool and gets easy-to-understand WordPress tutorials for mastering the fundamentals and beyond.
It is a tutorial resource for non-techie WordPress users, but you can learn how to set up an online store, create an online course, launch a business site, establish sales funnels, and more.
It contains tutorials to get started, inspirational stories from Shopify’s list, and lessons from successful mentors such as Daymond John and Tina Roth Eisenberg.
BigCommerce is the company’s official YouTube channel.
It helps tutorial videos and success stories; the channel features BigCommerce University tutorials grouped between Launch Store, Manage Store, and Grow Store.
Jungle Scout is a tool that helps to Amazon marketer who discovers what products to sell. This YouTube channel covers all things Amazon and Learn the basics of selling on Amazon or advanced understanding of Amazon Advertising.
Foundr Magazine helps you build and grow a successful business such as Richard Branson, Arianna Huffington, Mark Cuban, Tim Ferriss, and more.
Level Up Tutorials
Level Up Tutorials provide in-depth knowledge to learn the technologies for website design and development.
Casual Ecommerce helps aspiring merchants with marketing tutorials, creating websites, and much more. Ecommerce platform tutorials are perfect for Shopify, but they also include WooCommerce, WordPress, and eBay.
HubSpot is an inbound marketing platform combination of Marketing Hub, Sales Hub, Service Hub, and a free customer relationship portal.
HubSpot’s YouTube channel provides digital marketing tips and strategies to attract leads and develop prospects.
Neil Patel is a best-selling author and top influencer for all those who want to learn. He is the co-founder of Crazy Egg, Hello Bar, and Kissmetrics. His YouTube channel offers the best content on search engine optimization, content marketing, entrepreneurship, and much more.
Jay Baer is a veteran entrepreneur and a firm that helps companies gain and retain customers. This channel provides marketing strategies for business owners and executives.
Google Analytics is the official channel for Google Analytics. It includes video content and product tips for multiple Google platforms. In this, you can learn new ways to measure and improve your online growth.
There is so much research, qualitative vs. quantitative, that all large and small brands use YouTube more than ever. In addition, YouTube e-commerce is easily customized for every channel, promotional search algorithms, and subscription list.
Many sites have shown the importance of marketing, and it is a low-cost solution that generates amazing results.
Shikha Sharma received a Master’s degree in Computer science, and now she is working as an SEO Executive at Xtreem Solution, a leading escooter app development Company. Her professional interest is focused on grabbing Knowledge. She is very passionate about her profession. Apart from this, she is a coffee lover & nature lover. She loves reading books and is also crazy about photography, traveling adventure trips, and pastel rainbows.
She also wrote a blog on How to check body temperature on smartphones. This is very helpful in this pandemic time.