It appears that you have finally decided to put your foot down and start building your eCommerce website. There’s no need to look any farther because you’ve arrived at the perfect place.
When you embark on a vast project, it’s a good idea to get all of your ducks in a row first. There is a lot of things when it comes to creating an eCommerce site. As a result, before diving in headfirst, a range of variables must be considered.
Here are the top 8 things required to build an e-commerce website:
1. Mobile-Friendly Design
Did you know that mobile devices now account for more than half of all internet traffic and that 61% of consumers prefer to shop from mobile-friendly sites? As a result, having your eCommerce site mobile-friendly can help you increase both traffic and conversions!
Use responsive web design to make your site mobile-friendly — it’s best to practice eCommerce web design. Responsive websites adapt to the size of the screen being used, ensuring that your site looks fantastic and functions properly on computers, tablets, and smartphones.
2. Good Domain Name
If you’re constructing an eCommerce website for the first time, your domain—also known as a URL—is your online address. This is the “home” of your eCommerce website on the internet, and it’s what customers type into the address bar to get there.
The importance of a strong domain name to your branding and overall success cannot be overstated. If feasible, choose a company and a domain name that are closely related to what you sell.
Customers will know what you sell upfront if you include descriptive keywords or key phrases in your business and domain name, and it will also help you rank well in search engines, which is critical to your SEO strategy.
3. Keep It Simple
For eCommerce website design, simplicity is usually preferred—the more elements on the page (colors! banner ads!), the better. But, conversely, the more pop-ups there are, the less the website’s entire purpose—closing a sale—is served.
You don’t need a lot of bells and whistles on your eCommerce website because they merely serve as a distraction.
Website Safety and Security
No one wants to catch a bug while surfing the web, but it’s not just their computer’s safety that’s at stake. Because you save a lot of data about your products and the consumers who register to buy on your site as an eCommerce business, security is one of the essential eCommerce website needs.
Any data breach puts your company in danger; your leads’ contact information could be stolen and sold, or you could lose vital information forever.
Google and other search engines have an unfavorable perception of unsecured websites. As a result, Google began identifying sites that did not have an SSL certificate or use the HTTPS protocol not long ago.
These aren’t just suggestions or warnings; without these two components, users won’t access websites, and if your certificate expires, you risk losing possible orders.
5. Payment Options
When you’re just starting with an eCommerce website, including all potential payment alternatives can be too much, but merely offering one limits you to customers who utilize that option.
Even though unexpected shipping fees (55 percent) and a lengthy checkout procedure (26 percent) are two of the most common reasons for shoppers abandoning their carts, the 2019 Payment Methods Report found that 6 percent of them would abandon you if there weren’t enough payment alternatives.
PayPal, Apple Pay, Amazon Pay, Google Pay, American Express, Stripe, Square, Visa, Mastercard, and 2Checkout are the most popular payment options, according to Hostgator. As it continues to grow in popularity, you might want to look into cryptocurrency possibilities depending on the type of things you’re selling.
6. Better Shopping Cart Designs
We don’t need statistics to tell us that online consumers like shopping carts that are basic but functional. Although a simple shopping cart has the fewest steps possible, there are ways to improve its functionality. You can have three sorts of users: registered, unregistered, and those who choose to stay anonymous.
When a user clicks on the shopping basket in the first step, it can prompt them to log in, register, or buy as a guest. However, when users register or log in, they should be automatically redirected to their complete baskets; it can be discouraging to seek the same products again.
You can also incorporate cross-selling and upselling into your shopping cart by introducing a section containing products that a consumer might be interested in. But, again, that’s important to think about early on in constructing your eCommerce website because you’ll need to figure out how to separate the most relevant products to a specific buyer.
7. Better Product Showcase and Descriptions
Users value quality content in addition to convenience. Therefore, conversion rates are influenced by high-resolution photos, video evaluations, and detailed product information.
The disadvantage of internet purchasing is that customers cannot see, feel, or try the product. Therefore product descriptions are the only information they have to make a decision. Adding specific dimensions to clothing, instrument use purposes, and appliance energy consumption can all help persuade buyers to acquire your product.
8. Marketing Strategy
Whether you’re launching a website based on a physical store or you’re brand new to the retail industry, a smart marketing strategy established in tandem with the website will help you get a jump on the initial orders.
However, it also establishes the structure of the website and the factors that contribute to its success.
Creating a marketing strategy early on might assist you in determining which features you’ll require.
For example, you might wish to include social media sharing options or push notifications in desktop and mobile browsers. But, again, it’s more effective to do this while a website is being developed rather than after it has been released.
It’s an understatement to say that there are many things required to build an e-commerce website.
Even if you utilize WordPress, eCommerce plugins, or software like Shopify, it’s not an easy task. So if you engage an eCommerce website development business, make sure you pick one that can create the appropriate website for you in terms of design and functionality.
Author Name – Rushik Shah
Author Bio – I Am An Expert In Digital Growth Strategy On A Mission To Help 100,000 Small And Medium Businesses Grow To The Next Level. I have been exploring and writing blogs on the topic of Website Design & Development for Alakmalak. Contact Me To Serve You To Take You To The Next Level.