Top SEO Trends That Businesses Need to Watch Out for in 2022
SEO has come a long way since its humble beginnings. In the past, SEO was mostly concerned with how to optimize websites and make them more visible on search engines. But today, SEO is much more than that. It’s about understanding who your customers are, what they want and need, and how to provide it to them.
As our world changes constantly, so does the world of SEO. The trends that dominate one year may be irrelevant the next.
Thus, companies must stay on top of SEO trends and do their best to optimize their websites and blogs. Otherwise, competitors risk being left behind, willing to put in the extra effort.
SEO is even more important for businesses like Texas (TX) in the fastest-growing states. The state is the second-largest in terms of both area and population. As more population means more potential customers – eventually more growth avenues, companies are quick to set up their business operation center in the state.
The Woodlands, Texas, is a growing community home to several businesses. As such, all businesses in the area need to keep up with the latest trends and developments in search engine optimization. SEO in The Woodlands, TX, can help all businesses in the area to keep up with the latest trends and developments in search engine optimization.
Create Video and Visual Content
In the past, businesses have used text and images to communicate with their customers. But now, we’ve entered an age where video and visual content are becoming more important than ever.
This is because people spend more time on their phones than ever before—and they’re using that time to watch videos instead of reading text or looking at photos. Thus, if you want your business to succeed in 2022, you need to create video content for your website and social media posts so that people can see what your products/services look like without having to visit a store or a website.
Video content is also great for engaging new customers and retaining current ones because it allows them to see who’s behind the brand—their personality, what they believe in, etc. And when they feel connected with a company or its founders, they tend to become more loyal—so creating videos might be one of the best ways to boost sales.
The State of Content Marketing 2022 Global Report found that video was the most successful content type by format, with 36% of participants concurring with this fact.
Additionally, video in your content can increase clicks for other SERP aspects. For example, compared to sites with none, sites with 7+ photos get 116% more organic traffic, sites with 1 video get 83% more, and sites with three or more videos get 55% more backlinks.
Optimize for Voice Search
With the evolution of technology, the way we interact with it has also changed. Users today are more comfortable with voice search than typing or clicking on anything. So it’s not surprising that voice search is a new and emerging trend for businesses in 2022.
Search engines like Google are slowly but surely integrating voice search into their systems. Google estimates that 27% of all internet users utilize voice search on mobile devices. And this number continues to increase with the growing penetration of the Internet and smartphone in developing and underdeveloped countries.
To stay ahead of your competitors, you need to optimize your website for voice search. This is because if a user can’t find what they’re looking for on a page, they’ll move on to another one, and thousands of websites are competing for their attention!
If your website isn’t optimized for voice search, then chances are good that users won’t find what they’re looking for when they come across your site in search results. This can result in lower rankings and fewer leads, which means less money coming into your business.
Make Your Website Mobile-Friendly
Mobile-friendliness is one of the new and emerging trends for businesses in 2022.
Mobile-friendliness is not just a trend but a necessity for your website. With the rise of mobile technology, more people are using mobile devices to browse the Internet. According to the most recent statistics, more than two-thirds of the world’s population now owns a mobile phone, with 5.34 billion “unique” users as of July 2022.
If your website isn’t mobile-friendly, you’re missing out on many potential customers who want to use their smartphones or tablets to find products or services. Your business needs to be accessible via mobile devices so that when people visit your site from their phones or tablets, they can easily navigate through it without any problems or issues getting in their way.
Following the latest SEO trends can be a daunting task for businesses. There are always new things to learn, and it can be hard to keep up with them. But following these trends will help you reach your target audience more effectively, so it’s worth putting in the effort.
By following top SEO trends, businesses can get more traffic, increase brand awareness and improve their search engine rankings.