All online businesses are trying to boost traffic and sales on the website as fast as possible. For it, they are focusing on various elements. Some people get success in attracting lots of traffic on the website, but face failure in increasing sales. Mainly, these people are trying to increase conversion rates. Now the question appears on how to boost a conversion rate quickly. It can be by using some unique SEO techniques and forming an effective strategy. Lacking a good strategy can be a big reason for failure.
SEO – An Introduction
SEO refers to some specific activities by which a website owner can increase the website credibility and chances of getting ranked. For this task, you should choose the best SEO agency with highly experienced and knowledgeable professionals. In search engine optimization, there are three types of practices done by the experts.
- Technical SEO
- On-Page SEO
- Off-Page SEO
Technical and on-page SEO practices are directly linked to the website. Professionals perform these two types for keeping the website search engine optimization-friendly from both points of view technically and appearance. Off-page optimization practices connect with the website indirectly. Here, the professionals work for creating some specific backlinks on different types of high authority websites.
It helps in increasing the website’s credibility and domain authority with ease. Along with it, you can see improvements in the ranking on SERPs as well. Numerous other factors are completely dependent on the search engine optimization of your website.
Conversion Rate – An Introduction
To measure the performance of a website, you have to focus on different types of stats and aspects. Stats can help you in understanding you are working in the right direction or not. Conversion rate enables you to figure out how many users visit your website and end up by completing your website goal. Mainly there are two types of conversions.
- Micro Conversion
- Macro Conversion
Conversion cannot be measured by focusing on a single step. It is a complete procedure. When a user starts with your main conversion procedures and completes the first step successfully, you hit the micro-conversion goal. After completing the process and finalizing the consideration, the macro conversion goal has been achieved.
How To Boost Conversion Rate?
Increase Website Engagement
When a user visits your website, then an essential thing that matters is the engagement rate. In case your website is not interactive and engaging, then the visitors start leaving it immediately. These are not good signs for anyone. Here, you can understand some major facts.
- In case your website’s average session time is below 30 seconds, you have to work a lot. It isn’t good.
- In the case of between 30 seconds and 2 minutes, you can consider it good but not so close to the minimum.
- If it is over 2 minutes, you are working excellently.
These are some major factors by which you can understand all facts about the importance of engagement. A visitor loves to stay on your website if they find something engaging. It is also the key to encourage them to conversion.
Here, it would be best to add some attractive, creative, unique, and eye-catching visual elements to the website. It will help you in grabbing the users’ attention quickly.
Work On Website Speed
You can get conversions if you get success in keeping visitors on the website. If your visitors don’t stay on the website, then it becomes difficult to impress them for availing of your services. You can find several factors on the website that can lead to frustration among visitors leaving it.
The biggest factor is the speed of the website. In case you are not able to keep the website performance or loading speed high, then you are making a big mistake. The users have to wait for a long to get complete content loaded and then proceed. In the case of website speed, 1ms has excellent value.
For getting lots of conversions, you should try to increase the website loading speed that can save the visitors’ time.
- Compress visual elements and keep it light (images & videos)
- Avail the best web hosting services
- Keep the design light.
- Eliminate sluggish widgets
- Remove unnecessary things from the backend (plugin & widgets)
These practices can easily increase website speed. It will be useful in impressing visitors and increase sales.
All visitors are seeking content on the website as per their interests and taste. If you are not able to provide that, then you lack a big thing. Here, you can work by following the dynamic content policy. It can help you in presenting content on the website as per the visitors’ interest.
You can also set up dynamic elements as per the conditions. For example, if it is a holiday, then your website starts showcasing things as per an individual’s requirements on holiday. You can present some attractive offers.
These types of activities can help you in connecting and interacting with the visitors quickly. Based on such interactions, you can boost the conversion rate. It can help you in getting organic SEO growth and get lots of traffic quickly.
User-experience plays an important role in attractive web design. It represents, your website provides the best experience to the visitors. User experience is a feeling that your audience gets when it firstly faces your website. You can consider it as the first impression.
You have to keep the website’s user experience high by keeping the website interface simple, easy to understand, and attractive. You have to add a good navigation panel to the website by which users can easily explore other pages easily and quickly.
These are some essential SEO practices by which you can work on increasing the website’s conversion rate. To get the best results, you need the best SEO support. You should create a list of service providers and pick a suitable SEO agency. During all these things, you have to check out their services, service plans, and mainly testimonials.
About the author: Rio is the founder and CEO of Webomaze Pty Ltd. He believes in serving the IT industry by offering the best possible solutions, such as – eCommerce design and development. He works with the best Magento developer with lots of knowledge and skills.