Top 6 Essential Features for an eCommerce Website
- eCommerce

Top Essential Features for an eCommerce Website

Do you know a set of advanced features that can help your eCommerce store grow exponentially? Customers want great products and services and an easy and intuitive online shopping experience. Creating a personalized experience for your customers is sure to delight them. It will increase the conversion rate, improve sales, and reap the maximum benefits. 

Top Essential Features for an eCommerce Website

Here’s how you can create a personalized experience with the must-have features.

User-friendly navigation

Navigation is one of the most crucial parts of an eCommerce website’s design. Good navigation offers a great user experience, which leads to more sales and revenue. In addition, users can browse easily with a functional navigation feature, leveraging a seamless shopping experience. Here’s how you can enhance their navigational experience:

Advanced product search & filtering: Creating a hassle-free product search function is important; therefore, build it like they help shoppers to find out what they are looking for. 

Let your shopper’s sort search results based on criteria such as customer ratings, highest or lowest prices, newly launched products, or sales).

User-friendly navigation - Top 6 Essential Features for an eCommerce Website
User-friendly navigation

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Autocomplete functionality: This search suggestion solution suggests users the relevant recommendations when they click in the search box. 

 

Autocomplete functionality
Autocomplete functionality

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The search box should be visible, easy to use, and on every page of an eCommerce website. The standard position for placing this search box is the top right or top center of the pages or on the main menu.

Products’ quick views: It lessens shoppers’ time to find the right products by eliminating unwanted page loads. Shoppers can see the complete details of the product in a popup window over the viewed page. 

Tip: In the popup section, add the ‘Add to Cart’ & ‘Save to Wishlist’ buttons for better conversion and sales. 

Multiple payment options

Online transactions are the crux of every shopping website. So, to create a successful eCommerce site, make the payment process convenient with multiple payment methods. 

Digital wallets, credit/debit cards, bank transfers, cash on delivery, buy now pay later, etc., are the most popular payment methods, as per Statista

 

Multiple payment options - Top 6 Essential Features for an eCommerce Website
Multiple payment options

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You can also add split payment and partial payment options. The more payment options you add, the more it will help minimize the cart abandonment rates.

However, it is important to consider the customers’ requirements and integrate multiple payment options accordingly. Providing several payment options for your customers’ convenience can make a big difference in sales.  

24×7 customer support

Customer support plays an important role in establishing a successful eCommerce business. According to the report, 81% of consumers say a positive customer service experience can increase their chances of making another purchase. Thus, it’s essential to optimize internal operations. 

For that, add the number of support channels such as a self-service portal, live chat, chatbots, etc. Also, there is some help desk software, such as Zendesk, that you can integrate into your system. 

The key is to automate all the manual support tasks as much as possible. 

24x7 customer support
24×7 customer support

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FAQs for products & store

The other essential feature is to include a section of frequently asked questions (FAQs) for products and your store by customers. Such sections can help:

  • Increase the number of sales by answering your customers’ presale queries about the products. 
  • Reduce customer service time by answering questions about the products and services. 
FAQs for products & store
FAQs for products & store

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One-click checkout

One-click checkout is a hassle-free option that makes the checkout path straightforward for customers. In addition, it eliminates the clunky experience of manually entering personal and payment information, resulting in fewer abandoned carts and more revenue.

Nike, for example, offers a one-click checkout page that enables guests or new shoppers to check out faster. 

One-click checkout
One-click checkout

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Moreover, it also has a ‘Favorite’ section, encouraging guests/new users to log in and create an account if they’d like to change their orders. 

The primary intent of including one-click checkout is to provide a seamless path to buy the products in minimal time. 

What’s more

Add customized call-to-actions, high-quality photos and videos, order tracking features, estimated delivery, generous return policy, etc. 

The underlying objective of creating a feature-rich online store is to convert your visitors into repeat customers. So, having an attractive & clear logo, excellent UI/UX design, and customer-essential features will work like the cherry on the cake. 

P.S. Do consider the eCommerce website costs while developing a feature-rich website. 

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