Starting an e-commerce website is not easy, more so when you’re trying to make it grow and become successful. You not only need to be business savvy, but you also have to know things like search ranking, keywords, content creation, and many more. All these fall under the umbrella of SEO.
Search engine optimization is the practice of optimizing a website to make it rank better in search engines. This is crucial if you want to reach your target customers. Below are a few helpful SEO tips you can apply to your e-commerce page.
- Prioritize important keywords
The entirety of SEO is rooted deeply in keywords. In the beginning, keywords were how people were able to find products they’re looking for, and so search engines put a lot of weight in sites with a good amount of keywords. As a result, people tend to cram as many keywords as they can on their site, which makes for a very clunky and confusing site. Make sure that you only use the relevant keywords to make the information about your product more shopper-friendly.
- Design for shoppers
The next thing you should consider is design, both for your site and your product. You want to keep in mind your shoppers and their shopping experience. Design is essential in SEO and could make or break a brand. Visitors will quickly leave a site that’s hard to navigate even if you have a product that looks cool and amazing.
- Use simple URLs
Your website address is also another way to promote your brand. It can contain a lot of information in such a small space, but in the world of SEO, URLs should be as simple and clear as possible. URLs that contain actual words that describe search engines will always prefer the site or the product over ones that contain random letters and symbols.
- Alt text in images
Alternative text, or alt text, is used in many ways, but most people know them to be the text displayed instead of the image if, for example, the link is broken. In SEO, alt text is another great way to include keywords in your site without bogging down the content. When search engines crawl your website, it can’t index images, so using an alt text on your images gives context on what the page is about.
- Avoid duplicate content
Duplicate content usually happens to retailers than to manufacturers. Typically, they directly use a product description from the manufacturer without scrutinizing it to see if the information is duplicated in other products. More and more sites are being penalized for duplicate content. To avoid this, make sure you are creating new and unique descriptions for all your products.
- Create original content
You will find it very hard to boost the ranking of your site if you don’t have a lot of original content, even if you are using the right keywords or phrases. To combat this and to encourage your shoppers to make purchases, you should be creating high-quality original content. Most brands also run a dedicated blog where they post news, the latest trends, and their new products. This is a great way to add content to your site.
- Don’t write for search engines.
Time and time again, digital marketing dictates that you optimize your online store for search engines. It would be best if you didn’t forget about your primary goal, which is to reach your target audience. Humans are not robots, and reading a paragraph that is heavy with keyword is going to turn them off from pursuing a further relationship with your brand. Content like this might boost your ranking, but it won’t help your conversion rate.