The eCommerce industry is booming, and it is expected to reach a figure of $6.5 trillion by the end of 2023. The global share of the eCommerce industry will rise to 22% by 2023. If we consider the rapid penetration of affordable smartphones and cheap internet into developing nations, the eCommerce growth story has just started.
The 7 Most Important eCommerce Marketing Trends for 2022
To build a practical eCommerce digital marketing strategy, you will need to take advantage of the rising eCommerce trends that promise to change the eCommerce marketing services industry. We have discussed the top 7 eCommerce marketing trends that will play a pivotal role in 2022.
Influencer marketing is one of the emerging eCommerce marketing trends that will shape how we do business in the future. Influencers are social media celebrities that have a large following. Savvy marketing companies already know the worth of the influencer, and the trend is expected to grow stronger in the coming years.
According to an estimate, the influence marketing size was expected to be around $10.24 billion in 2021 and will reach $84.89 billion by 2028. The following are the key trends that are expected to shape influencer marketing in the future;
- The popularity of micro and nano influencers
- Performance-based influencer marketing deals
- Brands are looking for long-term partnerships
Influencer marketing is one of the promising eCommerce marketing trends, but you will need to adapt to the changing dynamics of influencer marketing to reap rich dividends from it.
In the future, in 2022, instead of focusing on the mere number of followers, the businesses are expected to check the engagement levels of the influencer’s community.
For instance, a business would be more interested in doing business with an influencer with a following of say 5000 but has an actively engaged community rather than going for an influencer with 20,000 followers, most of whom are dormant.
One of the best eCommerce marketing tips we can give you is to avail professional digital marketing companies’ services to deal with influencers. But unfortunately, it isn’t easy to hire influencers directly.
You can choose to hire the best from the top digital marketing agencies to do the job for you. Of course, the leading digital marketing agencies will have connections with the influencers you desire to work with. Still, they will also have the influencer marketing strategy that will help your eCommerce business.
Conversational marketing is the new-age tool that promises to change the face of digital marketing. Conversational marketing is trending in eCommerce marketing, and the technology has already started making the right noises in the digital arena.
According to a survey, conversational marketing has, on average, around 54% read rate as compared to a 16% read rate of emails. With a 3X more reading rate than traditional emails, it is safe to say that conversational marketing is truly here to stay.
Using the power of smart virtual assistants and conversational AI Chatbots, businesses worldwide are engaging their customers on a deeper level.
The claim to fame for virtual digital assistants was the rise of smart digital assistants like Alexa and Siri. The advancements in NLP(Natural Language Processing) technology and access to huge amounts of data have boosted the growth of virtual assistants.
Many businesses use virtual assistants to boost their business. Take the case of the retailer Marks & Spencer, which uses a virtual assistant to boost sales. The virtual assistant of Marks & Spencer’s helps the customers with any issues related to discount codes, the issues in loyalty programs, and a host of other issues that can be resolved without human intervention. The company estimates that the virtual assistant has saved around $2.5 million in sales since Marks & Spencers started using it.
Apart from digital virtual assistants, business organizations also use AI-powered chatbots to resolve customer queries. For example, Levis has a chatbot that helps the buyers choose the perfect pair of jeans. The chatbot asks a series of questions to help customers select the jeans.
Include conversational marketing in your eCommerce promotion strategy to leverage the power of one of the most effective eCommerce marketing strategies that will dominate 2022 and the future.
Video marketing has caught the eyeballs of marketers with the stupendous rise of short-video platforms such as TikTok and YouTube shorts. Businesses now realize that instead of posting written content, it is easier to attract the attention of potential customers with content-driven, punchy, and short videos.
Businesses now understand the value of videos as social proof when they show their products to the world. As a result, social proof is one of the major reasons video marketing has emerged as one of the most influential eCommerce marketing trends to watch out for in 2022.
Brands can create videos to show how the product works or how to troubleshoot the issues in a product and how the product will make the lives of its users easier.
A video gets viral much faster than any other form of content. Video content is more engaging with dedicated video platforms like Instagram Reels, TikTok, and YouTube Shorts.
To win the game of eCommerce branding strategies in 2022 and beyond, make sure you include video marketing in your arsenal as it is one of the leading eCommerce marketing trends in the digital domain.
Social commerce has emerged as one of the most exciting eCommerce marketing trends today. Any eCommerce market research will tell you how important it is to have an efficient social media marketing strategy. It is estimated that the U.S social commerce industry will grow to $80 billion by 2025. According to research, 7 out of 10 businesses participated in the social commerce revolution.
Many of us spend a significant part of our waking time browsing through our favorite social media platforms. The top social media companies know the power of having a highly engaged audience, and hence they started promoting eCommerce on their platform.
Instagram has a buy button that allows users to buy something they see on Instagram without leaving the platform. Like Instagram, other social media companies are also exploring social commerce opportunities.
Social media is a wonderful place to sell your products to the younger generations. According to a survey, around half of the young population purchased online at least once on social media in 2021.
Social commerce has established itself as one of the trending eCommerce marketing strategies. This is because the consumers are already spending a significant amount of time on social media. Therefore, the chances are high that they will learn about a new product first from their favorite social media platform.
It makes sense for the consumers to buy directly from the social media platform rather than searching for the product online. Direct purchase from the social media platform will eliminate one more step from the buyer’s journey.
AR (Augmented Reality) is one of the emerging mobile commerce trends that have created ripples in the eCommerce world. Experts estimate that in 2022, AR (Augmented Reality) will be used at least once a month by more than 100 million customers. The pandemic proved to be an opportunity for AR commerce as the customers could not purchase directly from stores.
Ikea is a brand that has established itself as one of the pioneers in AR commerce. Ikea adopted AR technology because while buying furniture, one of the major concerns of the users is whether the furniture they purchase will go well with the overall decor of the place or not. The company’s app lets the users see how a particular piece of furniture will look in their living spaces.
Snapchat is another company that is focusing heavily on using AR. Snapchat acquired Vertebrae in 2021. Vertebrae is a company that specializes in producing 3D images of products for various brands.
With advancements in AR technology and the rising use of smartphones, we expect AR to become one of the most important eCommerce marketing trends in 2022. Therefore, you must include AR in your eCommerce advertising strategy.
Along with AR (Augmented Reality), VR (Virtual Reality) is also one of the most essential eCommerce marketing ideas that have the power to shape our future.
TOMS is a brand that wants to impact the world positively. Therefore, TOMS has a principle – for every pair of shoes that a customer purchases, TOMS donates a pair of shoes to a child in a deprived world.
TOMS created a campaign wherein the shoppers sat on a VR chair to experience a customer’s journey in the United States to Colombia, where they could virtually meet a child that directly benefited from their purchase. By adding human emotions to its campaign, TOMS has shown the world how virtual reality can improve the eCommerce business.
Livestream eCommerce shopping is popular in China. According to a study conducted in 2020, the value of products sold through live streaming was around $6 billion. According to research in China alone, the value of Livestream commerce will reach $446 billion by the end of 2022 and account for 15% of the total online sales in China.
Livestream shopping got a boost during the pandemic when customers were locked in their homes. In Livestream shopping, the brands and social media influencers use their clout amongst the users to sell products using the Livestream feature of many social media platforms like Facebook.
The customers can purchase the products and interact with other users and the brands through a chatbox. Livestream shopping tries to emulate the in-store shopping experience with store associates helping out during the purchase.
Amazon has started investing in Livestream commerce. It partners with influencers like Katie Austin to sell products of its partner brands. In addition, Amazon has a dedicated streaming platform that hosts daily shows on fitness, cooking, and makeup.
Dermalogica is another brand that uses Livestream shopping. In addition, the brand uses Facebook to demonstrate and sell its skincare products. The whole session is interactive, wherein the customers can ask questions about the products of Dermalogica and their use.
The future of Livestream commerce looks exciting, and you should include Livestream shopping into your eCommerce business planning strategy.
Voice commerce is experiencing phenomenal growth worldwide, and a major credit for this growth goes to smart speakers like Amazon Alexa and Google Home. A study predicts that by the end of 2022, voice commerce sales will reach $40 billion. In addition, voice search is convenient and fast, and these features have led to the rapid adoption of voice search in the strategy of eCommerce marketing.
Tectonic shifts are expected in the digital marketing space as brands will now have to focus on how their products are heard in the digital space. Many leading eCommerce companies have already started optimizing their platforms for voice-based searches.
According to a study, around 40% of people use voice search regularly. Therefore, voice search can be an industry-changing technology that will lead to huge transitions in the eCommerce market.
Big brands like Nestle and Domino’s leverage voice search to provide convenience to their customers. Domino’s, for instance, has started taking orders via a voice-operated customer interface system.
The Trend is Your Friend in Ecommerce
To survive and thrive in the competitive eCommerce world, you will constantly have to evolve according to the emerging eCommerce marketing trends. Hire from the top eCommerce development companies to ensure that you can ride on these latest eCommerce marketing trends.
The best eCommerce development company will have the required expertise and experience to help you derive the maximum benefit from the eCommerce marketing trends.