When running an e-commerce business, developing a dazzling user experience (UX) is essential. Generally, UX encompasses each part of the customer experience from the moment the users land on your page to when they purchase your products or services. That’s why UX can break or make your e-commerce website.
A good e-commerce UX can encourage users to buy your products or avail of your services, forge strong relationships with your business, and boost your sales over time. On the contrary, a bad e-commerce UX can result in a high bounce rate, dissatisfied customers, low conversion rates, and confused website visitors.
To provide the best e-commerce UX, consider working with professionals to reach your goals. For example, you may visit boldist.co or other digital marketing agencies to ensure you give your potential customers a wonderful e-commerce user experience.
You can also take note of the following practices to build a strong e-commerce UX:
1. Make Your Call-To-Action (CTA) Prominent And Clear
A good CTA must be noticeable, clickable, enticing, and clear so that users will know what they should do next. There are various ways to achieve that. One of them is to use contrasting colors for your CTA buttons. By having a visible and prominent CTA, users can quickly determine what to click in case they want to purchase or know more about your offerings.
In addition, your CTA must be concise and clear. Phrases like “Buy Now,” “Get Started,” and “Shop Now” are great examples of an effective CTA, as they inspire action from the customers’ end.
2. Streamline Your Checkout Process
A clunky checkout process is one of the reasons users decide to abandon their online purchases. If you want to have a successful e-commerce website, you need to get rid of the complicated or time-consuming checkout process. The reason behind this is that users don’t want complex checkout processes. If they’re having a hard time checking out their orders, they may leave your website and look for another e-commerce store where they can easily purchase their order.
To avoid that, you can optimize your checkout process by doing the following:
- First, provide clear information regarding the shipping costs upfront.
- Please get rid of the distractions and enclose your checkout process so that your users can focus on completing their purchases.
- Use short forms that indicate required and optional information.
- Use clear progress indicators during the checkout process to help your users know how long the process will take.3. Make Your Website Easy To Navigate
When it comes to e-commerce UX, you should consider how your visitors will feel once they land on your page. Thus, make sure that your website is simple to navigate and isn’t overloaded.
To keep your website navigation user-friendly, consider implementing the tips below:
- Use familiar words when labeling your navigation menu.
- Include a search bar to allow users to find what they’re looking for on your website easily.
- Divide your products and services into various categories with sidebars and columns for a better buying or shopping experience. 4. Apply Mobile-First Design Ethos
As more people use mobile devices to shop online, it’s essential to ensure that your e-commerce website is mobile-responsive. In short, your website should be capable of realigning its elements to suit the functions and dimensions of mobile devices. For example, if your e-commerce store looks good on desktop but doesn’t scale down, your mobile users may find it unusable.
The best solution for a responsive and mobile-friendly e-commerce website is to adopt a mobile-first design ethos. It means making mobile design the default. With a mobile layout, you can ensure that your e-commerce store will work perfectly on mobile devices and desktop screens, allowing you to maximize your e-commerce conversions.
5. Embrace Personalization
Some recognizable e-commerce stores have already embraced personalization to their UX, and it’s time to work on it on your website as well. With personalization, it helps you track your customers’ preferences and be aware of their purchase histories, allowing you to provide a list of recommended products they may also need or want to buy.
Personalization also helps users find their desired products faster, which may help encourage them to complete their purchases. Other than that, it adds a personal touch to the user’s buying process or experience by building more personal-feeling and deeper relationships between brands and customers.
6. Utilize Filter And Search Options
One of the best practices for e-commerce UX is the use of filter and search options. You need to ensure that your customers can quickly recognize the products, sections and search for them by creating user-friendly sort and filter options.
In terms of the search field, it should be visible and accessible from anywhere on your website. Whether you run a small or a big e-commerce store with various products, providing a convenient filter option can let your potential and existing customers navigate your products or services faster and with better accuracy.
7. Use Strong Product Descriptions And High-Quality Images
A major challenge for e-commerce websites is how to bridge the gap between the real-world and online shopping experience. Since customers will only see the images of the products in online shopping, it’s an excellent practice for e-commerce UX to use strong product descriptions and quality images.
With a well-written product description coupled with quality images, you can ensure that your users will have a great online shopping experience. This way, you can also further encourage your customers to buy your products. For better results, consider including in-scale images, close-up images, and product shots from various angles to allow your customer to see the quality of your products better.
Improving your e-commerce UX comes with countless perks. Aside from the advantages like maximizing your sales, the best e-commerce UX also leads to increased customer happiness, reduced customer acquisition costs, and reduced customer support cost. To reap such wonderful benefits, make sure to implement the above practices properly.