Gone are the days when setting up an online store was no less than a herculean task. But, then, WordPress emerged as a game-changer in the realm of WooCommerce.
By keeping a few useful tips in mind, you can set up a premium WooCommerce website, sell your products, and make profits.
This post will cover all the useful tips we have for you. So, let’s dive right in.
- Pay attention to categories and subcategories.
Customers do not have all the time in the world to dig through a rummage of products to find the one they were looking for finally.
Designing is a critically important part of your WooCommerce website, and of course, there are hundreds of useful WooCommerce plugins to make your life easy; however, you need to have a crystal clear plan at hand.
Creating categories and subcategories allows you to segment products into various categories. It saves a lot of time, to boot.
Secondly, you can add long-tail keywords to make your site more SEO-friendly. Segmentation of products by creating categories and subcategories becomes a cakewalk if you use the right plugin such as ‘Product Categories Designs for WooCommerce.’
The plugin has two amazing layouts and ten phenomenal designs for creating WooCommerce categories.
More Features of Product Categories Designs for WooCommerce Plugin
- Categories & carousel view
- Two shortcodes
- Showcase or hide specific categories as per your needs
- Display product category titles and description
- Change post order
The speed of your WooCommerce website plays an instrumental role in its success. It is a known fact that users abandon WooCommerce websites that take more than 3 seconds to load, and hence our second WooCommerce tip would be- optimize your WooCommerce site for speed.
It not only reduces cart abandonment but also helps your SEO prospects.
Installing a cache plugin is one of the easiest ways to cache your website’s static content. However, to enhance the loading speed of your website, you should compress large-sized images without compromising on their quality.
Also, avoid uploading videos on your website. You can choose to post them on YouTube and share the link instead.
Choosing the right hosting provider and themes is also an important consideration.
Plan for festive seasons
eCommerce sales see an upward spike during holidays and festive seasons. And who doesn’t like premium products offered at discounted prices? Your customers are no exception either.
Here it is quite essential on your part to let them know about the flash sale or festive discount offers without cluttering your WooCommerce website. So, how do you go about that?
Use a WooCommerce product slider plugin such as ‘WooCommerce Product Slider and Carousel Plugin,’ and there you go! You can capture the attention of your target audience by announcing discount offers, sales, and featured, best-selling & best-rated products.
Using this WordPress Plugin, you can save a lot of WooCommerce development time and money. It has more than 50 predefined design templates and eight layouts, and it seamlessly integrates with your favorite page builders.
- Display product rating
- Showcase products in a grid, centermode, or slider layout
- Custom CSS editor
- Non-bulky and fully responsive
- Flexibility to include or exclude specific categories
Allow login using social media or email.
Not all of us can remember all login credentials. Moreover, the compulsion of facing a lengthy and tiring process of signing up on yet another WooCommerce website is enough to drive away potential customers.
Allowing customers to log in using their social media or email accounts is a win-win for both. Social media integration also improves the chances of product shares and genuine product reviews.
Customers don’t appreciate waiting in long queues to answer their queries. Using a chatbot service makes it easy to resolve customer concerns without wasting time.
Chatbots can handle queries from multiple customers simultaneously. So, on the one hand, this functionality enhances customer satisfaction, and on the other, it saves you a lot of money you would spend on hiring customer service professionals.
A chatbot can handle not all queries, and hence make sure that questions that cannot be taken well by a chatbot are routed to your customer service department.
WooCommerce is a magnificent platform to kick start your eCommerce journey; however, just having a WooCommerce website doesn’t suffice. Having a well-developed and SEO-friendly website with a user-friendly interface and features.
Whether product categories design, UI, load speed, or discount offers, every aspect plays a crucial role. Being invested in improving your customers’ buying journey boosts sales and revenue generation.
Amisha Parmar is a content writer and SEO marketing manager at Essential Plugin, which sells a WordPress Plugin Bundle that includes front-end utility plugins. Expert Inbound Marketing Tools, Templates, and Security are required for the overall development of a WordPress website.