The eCommerce world is one of the most evolving platforms across the globe. Keeping up with the latest trends in the least an online store merchant can do to stay ahead in the fierce competition going across the community. Do you know? Retail e-commerce sales are expected to reach $6.54 trillion in 2023, Statista research says.
The new e-commerce trends keep emerging every year. An online store owner must have a habit of monitoring the e-commerce trends, analyze and adopt the relevant trends into their store. To save you from in-depth research, we have brought the top 7 e-commerce development trends to look out for in 2020 and stand out from the competition.
Voice Search is Changing the World
Voice Shopping is expected to grow to 40 billion by the year 2022
With the rise of Amazon Alexa, Apple Siri, Microsoft Cortana, and Google Assistant, voice-driven user experience is expected to take over the e-commerce sphere. It has been one of the most discussed technology trends in the e-commerce world. This trend can be the next best thing happening to your online store. It is undoubtedly going to be a game-changer in the year 2020. Voice search is helpful for a better customer experience, but it is also the future of SEO.
Personalization with Data Mining – The Revolutionary Technique
Turning your data into information has been the ultimate goal lately. For the e-commerce industry, this can help offer a personalized experience. Personalization is the process that merchants utilize to provide tailor-made solutions like advertisement or product recommendation based on customer’s past behavior on the store or the web. Not only product recommendation, but this technique can also help offer customized offers, shorten the shopping time of customers, developing stronger user experience and long-lasting customer relationships.
Headless Commerce is the New Standard
Headless Commerce refers to the use of e-commerce platforms that do not require a pre-designed storefront. Headless commerce allows you to deploy rapid updates without any impact on the back-end system. Isolation of front-end and back-end in headless commerce makes it easier for merchants to rapidly concentrate on client experience without affecting the basic business framework. To keep up with consumer technology and take your online store to the next level, this is one of the finest and preferred techniques.
AI and ML – The Transformative Innovation
The hottest trends, AI and Machine Learning, are beneficial to both customers as well as merchants. With these comes an automated and personalized shopping experience, giving merchants strong marketing weapons. Machine Learning can be useful in product search and recommendations, while Artificial Intelligence is used in offering improved customer experience. AI technologies offer e-commerce merchants an opportunity to develop virtual shopping assistants to help customers find what they are looking for easily. Apart from this, these technologies are also helpful in Return management and optimize the inventory of the online stores.
AR & VR – The Real Game Changers
AR (Augmented Reality) seems to erase the boundaries between the physical world and the digital world. VR (Virtual Reality) makes us feel as if we’ve entered into a simulated environment. These technologies have the potential to reshape the retail industry. Using these techniques, the online store owner can create virtual showrooms and allow customers to explore product catalogs from anywhere. This transformative technology offers merchants an opportunity to provide impeccable customer experience and stay ahead of the competition altogether.
The Final Words
Being at the forefront of the ever-evolving e-commerce industry, merchants must keep up with the trends for 2020. Adopt these and make sure your slice of the pie gets bigger in the upcoming year. What do you think 2020 has for the e-commerce industry?
Creative by soul, technical writer by passion & profession, Ankita is an elegant wordsmith at MageDelight Solutions Pvt Ltd, having a profound interest in Content Marketing and technology advancements.
And when she’s not doing that, she enjoys her time reading or following the ‘Netflix and Chill’!