Could your eCommerce business be more efficient with its content strategy? Running a business and managing your websites content can be time-consuming, therefore it is important that your business is creating content that is capturing your market.
Think about it logically: it takes 50 seconds to read 200–250 words, however, it takes only 1/10 of a second to process a visual scene
Attracting your customers can be easily done by adding colour and images to your content. It is a known fact that humans are attracted to visuals and colour, therefore, using an infographic to display the information you want your customers to know will improve your current content eCommerce strategy.
Infographics Can Make Your Content More Understandable
There are many benefits of infographics. As an infographic breaks down information, consumers can consume the information easier. An infographic can be a powerful way to display relevant information to customers with easy to understand graphics.
Figures have shown images or graphics can generate 94% more views than plain text and videos create an even bigger impact as a 48% increase in viewership can be expected when both videos and photos are used.
This strategy can also be used when you are creating blogs for your website. When you are telling your customers the advantages of shopping with your business – show them instead! Pie charts and graphs make great additions to an infographic as the colours used will often entice the consumer to read more about your business or product.
Social Media and Infographic Statistics
With the eCommerce business growing rapidly with app development, what will make your business stand out from the rest? Blogging is no so popular, therefore, creating a blog strategy which stands out from the rest before you start typing is important.
Using an infographic means that you can get the information you need to your customers in no time at all. Time is one of the most important aspects of content creation and as the figures below point out, users are being bombarded every minute with:
- Email users sending 204,000,000 messages
- Blog writers post 1400 new blog posts
- Facebook users share 2,460,000 pieces of content
- Twitter users tweet 277,000 times
- Instagram users post 216,000 new photos
- Vine users share 8,333 videos
- Pinterest users pin 3,472 images
For your eCommerce business to be concentrating on trying to compete with all of the above it could lose concentration on other important factors of your business including customer service and feedback. By having some simple infographics designed for your business it could save you both time and stress.
Increase Your Brand Awareness with Infographics
By engaging with your customers via your website and social media your business will naturally gain brand awareness. Infographic Designer, Create an Infographic believe that:
“Infographics and charts are growing in popularity as they enable the summary of complex data into a compact and engaging design that holds the attention of your audience”
If you are investing in infographic design, make sure you add the relevant information from a logo, an email, a website to social media tags. As you have spent the time researching important information that your customers may need, they may want to continue to your website to find out more about your business.
Statistics have shown that if you advertise your brand well via infographics if could increase your traffic by at least 12%. This figure shows how easy it is to attract customers using high-quality images and content.
If you are spending time and money on infographic design remember it must be shared to reach your customers. The most successful way to share content like infographics is through – social media, email marketing and blog posts. Make it fun and educational as visual content is more likely to go viral the more it is shared and liked.