Today, everything is online, including one of the biggest markets — retail shopping. Today, if someone wants to open a business, there’s never been a better time to start one, because today we have the luxury of eCommerce.
Even if your budget is limited, you can literally sell anything online, whether that’s sneakers, home appliances, cards, etc. You need to get your eCommerce game right. If you get it right, that’s your chance to connect with more customers, build your brand, and establish your business.
But how do you get it, right?
From all the factors, web design is one of the most critical aspects while eCommerce website development. If I say good web design is all about the right colors, fonts, images, words, and graphics, your visitors can make a purchase. It plays an important tole to attract potential customers, provide great user-experience, and set your shop in the best light!
Good website design makes your site look good, drives your visitors to take action and purchase products! And here are the top 3 rules to make that happen!
Here are the top 4 eCommerce web design tips to help you set your shop apart from others:
Focus on profits.
When you say an effective design, it’s not how it looks or feels like. It’s how it communicates your message to the audience. No matter how fancy your graphics are and how amazing they look on the screen. The major objective should be how to image your customers and encourage them to design.
For example, if we consider Amazon’s example, it looks simple and, to some extent, boring. However, it efficiently sells products and makes a lot of money! Their work is done! So always remember that your website is there to sell your products/services. It should look professional and engaging enough to convince visitors to spend money on your products. And sometimes, it can be difficult to maintain that. However, to keep track, you can change your site’s appearance to keep up with the latest trends based on your analysis.
Pay Attention to Content
With a well-designed website, it is important to have valuable content. Your product pictures, their descriptions, supporting blogs are somethings that will provide the true value to your users. It makes the first impression on your users, and let me tell you, making good content is not easy! A good product detail pages may take several hours to create; however, if we pay attention to the quality, it can do wonders!
When I say create good content, we make sure we write keeping our target audience in mind. Their interests, stuff they like to read pays the most attention in this process. Even if you feel that there’s more to invest, worry not! This is like an investment. Will give you crazy returns.
Another important aspect is whether you should move customers ’ data like names, addresses, contact details, etc. It may seem important for marketing data; however, it is not necessarily worth porting. That totally depends on your business model.
Checkouts are important
Another important part is the checkout process. If your checkout process is a pain, you will surely lose customers. If you want people to buy from you, it is important to make your checkout process simple, straightforward, and pain-free!
Make sure your checkout page’s design is clean, simple, and easy to navigate. You can provide your customers with the options to register on your site with their email ids, Gmail, Facebook, etc. The other option is they check out as a guest user. Making everything crystal clear will help users to navigate your site for better. Other than that, it is important to provide necessary information regarding the purchase and different shipping options. In returning the orders, how will you manage the flow and everything is also an important part. Also, once the purchase is complete, it is important to direct your customers to a confirmation page to let them know everything they purchased, along with shipping and other information.
Social Proof is Important
A good eCommerce design can also help you build trust among your users. And social proofing is one important way of doing that. While designing your website, look at how you can show your potential customers all the good comments, the feedback you’ve gotten from your existing customers. May adding a rating section where people can rate your products, attaching a testimonials section where you can feature customer’s videos/photos with a quote and share the experience they had working with you. If you do not have in place, you can ask customers to review your products and what they like. After receiving feedback, you can add them to your website. That’s how you build social proof, where your website visitors see what other people are saying about your services/products. Whether that’s through reviews or testimonials, but even one more trustworthy testimonial will get you more your conversions impressive results.
Over to you
Having an eCommerce business is hard! Its website needs periodic refreshments, updating products regularly, etc. But the most important thing is giving customers a reason to return! And planning this from the beginning is imperative. The major thing is to keep your purpose alive and understand that your site attracts customers and gives you many conversions.
And no doubt that designing your website can be a tricky thing! But with some important things like the above can really help you with everything you need to design a site that not only looks pretty but also gives you good conversions.
Author Bio: Maulik Shah
Maulik Shah is the CEO of Biztech, an eCommerce Web Development Company from India. Maulik likes to explore beyond his comfort zone. When it comes to writing for the blog, his contribution is priceless. No one else on the team can bring the deep industry knowledge to articles that he has. However, his door is always open, and he is generous with sharing that knowledge.