E-commerce is a booming industry. As the number of people who shop online continues to grow, so does the number of businesses trying to get in on the action.
But while everyone is trying to figure out the best way to reach their target market, one thing remains clear: marketing is key.
If you want to boost your sales, you have to have a strategy in place. First, you need to know your target audience and how they will find out about your business. And it would be best if you made sure that when they find out about it, they’ll be compelled enough by what they see to buy something from you.
That’s where marketing strategies come in. A digital marketing agency helps you implement the latest marketing strategies, create a strong online presence, and build credibility for your brand.
Top 4 Marketing Strategies for eCommerce Brands to Boost Sales
You can work with a digital marketing agency to deploy the following strategies:
Improve Your Brand Recognition Through Influencers on Social Media Channels
One of the best marketing strategies for e-commerce brands is to improve your brand recognition through influencers on Social Media Channels.
According to a study by Influencer Marketing Hub, 59% of the participants acknowledge having a separate marketing budget for content, and 75% allocated money for influencer marketing in 2021. Moreover, influencer marketing is an effective marketing strategy by 90% of study participants.
Influencers can help you reach customers who are not aware of your brand. You can access new audiences and increase brand awareness by working with influencers.
Influencer marketing is also a great way to strengthen relationships with existing customers. Influencers can help you reach out to your existing customers in new ways, including through interviews or product reviews.
Regarding social media channels, Instagram is one of the most popular platforms, with 1 billion monthly active users as of 2022.
Personalize the Shopping Process
One of the best marketing strategies for e-commerce brands is personalizing the shopping process. According to a recent study by Accenture, 91% of consumers think they are more likely to prefer e-commerce companies that make offers and personalized suggestions.
And while that figure is high, it’s not surprising when you consider that today’s shoppers are accustomed to getting what they want and being treated like unique individuals. Personalization can be done in many ways, including:
- Tailoring content based on past purchases and browsing history
- Offering customers special discounts or promotions based on their purchase history
- Sending emails with relevant product recommendations or news about upcoming sales events
In addition to these proven statistics, we also know that personalized emails are easier to read and understand than general ones. The result? Customers feel more connected with your brand and are more likely to buy from you.
Leverage Customer Retention Campaigns
Customer retention campaigns (also known as “churn campaigns”) are one of the best marketing strategies for e-commerce brands. They are designed to encourage customers to keep doing business with you and can be used in many ways.
For example, if you find that many of your customers are shopping at other websites, you might send them an email explaining why they should stay with your brand and what makes it better than the competition. You can also try offering special discounts or free shipping on their next purchase, so they don’t have any incentive to go elsewhere.
If you have a lot of loyal customers who recently made their first purchase but haven’t become repeat customers yet, sending them a survey asking what could make their experience better might help them remember how much they enjoyed shopping with you in the first place.
Add a Live Chat Feature on Your Site
Live chat is becoming increasingly popular in e-commerce, with Amazon, Wish, eBay, and other big names adopting it. Why? Because it’s a great way to boost sales.
Live chat is a great way to help customers with questions about the product or the order process. It also allows you to offer coupons or discounts that encourage people to purchase at that moment instead of waiting until later. You can even ask customers if they want their purchase gift wrapped before sending it out, which makes them feel special and creates repeat business.
Live chat connects you directly with your customers, who want answers fast! They’re not going to wait for an email response from someone who might not even answer them immediately (and probably won’t even read their email). Instead, they want personalized service right now – by someone who understands what they’re looking for and how they might be feeling about it at this moment in time.
So, what’s the bottom line? If you want to take your e-commerce brand from a hobby to a full-time business, you need to be strategic about how you market. There’s no one-size-fits-all approach for an e-commerce business—you need to understand what works for your company and your customers.
But remember: it’s important to remember that marketing is not just about getting people to buy things. It’s about building relationships with customers, who are more likely to make repeat purchases if they perceive your brand as trustworthy and reliable.