AED 100 billion or US$27 billion.
This is the projected e-commerce sales figures for 2022 in Dubai, according to Dubai Customs. The twenty-three percent projection is hinged on the significant digital shift accelerated by the COVID-19 pandemic.
If you are planning to ride the e-commerce wave or want to boost your business, don’t you think it’s high time to look into what a seasoned digital agency in Dubai can do for you?
Doing Digital Right
You may think that having an online presence is a walk in the park. Just create a site and let users stumble onto your website or social media page. If it were that easy, big companies and informed startups alike wouldn’t have to pour time, effort, and resources into getting the best minds in the digital world to help them out.
The online universe is a vast and highly competitive world where everyone vies for the consumer’s attention. But, spurred by lockdowns and other pandemic realities, e-commerce rose to meteoric heights. According to the Dubai Chamber of Commerce and Industry, the UAE retail e-commerce market alone hit a record US$3.8 billion in 2020.
With so many brands and businesses competing for buyers’ attention, getting experts in the field is something that sharp entrepreneurs have to consider. When it comes to digital presence, it would be wise to secure the services of a reputable branding agency with the experience and expertise in navigating the ins and outs of the digital sphere.
Here are some of the top digital services that you can consider to boost your online presence in the Dubai e-commerce landscape:
1. App and Web Design and Development
Consumers have adapted to the new normal with the help of digital and mobile technology. They have shifted to using digital apps to buy gift sets online, ordering food, or getting their daily dose of entertainment and information.
Boost your brand by letting a digital agency design and develop your website and your digital applications. They can assist you in coming up with a targeted approach in creating the best user experience for your customers through careful planning and research, creative development, and well-thought-out execution.
Reliable digital agencies even take it a step further by consistently ensuring that your website delivers on the objectives and optimizing your site based on updated insights and trends.
2. Search Engine Marketing and Optimisation
If you want your market to recognize your brand better, it’s also best to get a knowledgeable digital agency to handle your search engine marketing and optimization.
SEO and SEM are processes that increase your website traffic and help drive up your online presence. This is a strategy that aids your potential customers to have a higher chance of finding you online when they search for terms related to your business.
A digital agency can work on on-page and off-page elements to devise strategies to pursue intent-driven traffic, understand and monitor page effectiveness, and optimize content based on insights.
3. Social Media Management
According to Statista, there are 4.2 billion active social media users in the world right now. With such a large market that can be your potential customers, you must create and develop the right strategy to capture and hook their attention.
A digital agency can help you develop relevant messages and creative executions to attract and convert consumer attention to actionable leads.
A professional agency with social media management experience can lend you its expertise in comprehensive social media strategy development, content creation, community management, and influencer outreach. They can also share relevant reports and insights with you and create a media buying strategy for paid advertising.
Digital Does It
Having professionals help you with the digital aspect of your business is crucial in growing it. The unique insights and understanding that a digital agency possesses of the inner workings of the online world will lend you a much-needed boost to elevate your brand and business.
So seriously consider the digital services they offer and the advantages you can get from seeking professional assistance. Then, see how your entrepreneurial venture can rise from the sea of competition.
Stuart Harris is the Creative Director at Yellow, a Dubai branding agency, digital partner, and advertising company working with progressive businesses to build bold, meaningful brands.