A landing page for an online business is what a storefront is for a physical business. You need a landing page if you want to achieve a specific goal in your digital marketing strategy. You want people visiting your website or clicking on your ad to land on an informative page. You want people to land on a perfectly designed landing page. But whether people will take a desired landing page action can be influenced by landing page optimization and design.
So, consider the following tips to design a perfect landing page that converts. This will make the entire process easier, and you’ll increase your conversion rate.
Top 11 Tips for a Perfectly Optimized Landing Page
Define a measurable goal first
If you want to measure the success of a landing page, you need to specify a measurable goal first. What is it that you want to achieve with your landing page? Is it to build brand awareness, get people’s contact information, or product sales? Once you define your goal, you’ll know which elements to include during your landing page design and optimization.
Now that you’ve defined your landing page goal, you can focus on the layout. The landing page’s layout is important because it leads visitors to your desired goal. For example, if you want people to fill in the form and leave their contact information, the layout has to make that action easy and your landing page goal achievable. Therefore, the layout should include the following elements.
A strong headline
The first element is a strong headline that is catchy, unique, and straight to the point. A strong headline has to be in line with the search intent that leads people to visit your landing page. It can’t be misleading or a false promise because once people realize they’ve stumbled on the wrong page, they will leave it.
So, match the headline to the gist of the landing page. Make sure it’s concise, easy to read, short, and straight to the point.
A unique proposition
Once you sort out your headlines and make sure they match the search intent and the gist of the landing page, you can move your attention to the landing page copy. You need to state the unique seller proposal clearly, so it’s both compelling and offers a unique solution or an offer. If there are unique benefits for people filling in contact information, ensure it’s presented clearly. Consider these unique seller propositions like buy 2, get 3, or 10% off on an early bird sign-up as the cherry on top.
Keep copy simple
The copy includes headlines, unique seller proposals, and time-limited offers. The most important elements should be presented at the top of the page. Attention span is short, so you have a few seconds to present the most important information and use the top of the page to your advantage. If you don’t capture the visitor’s attention with the first half of the page, they won’t find what they’re looking for in the second half of the landing page. This is why you should keep the landing page copy simple and informative and guide visitors closer to your landing page goal. Also, ensure the copy is optimized and in line with your SEO efforts. A professional SEO company Sydney can assist you with your keyword research and help you focus on the best optimization practices which will boost your conversion rates. Implementing relevant long-tail keywords in your copy would be best to help search engines navigate your landing page easily.
Use visuals to grab attention.
Visual elements like images and videos serve to grab attention. People are visually stimulated; by now, we’re conditioned to respond to images and videos because that’s how we consume our daily content. Use visual elements to grab attention and provide additional information. For example, videos can sum up your unique offer or qualities of a product and demonstrate its use. Remember to check whether these visual elements are equally responsive on mobile and desktop devices.
State your offer
Now’s the perfect time to state the offer your landing page visitor cannot refuse. This offer has to be in line with your goal. If it’s to submit personal information to get a quote, invite your visitors to perform that action and provide them with an easy-to-use form. Whether or not you follow all the elements we’ve mentioned above is up to you, but the offer is what will invite people to perform a certain action.
A call to action is what invites visitors to take action. They’re not guided to fill in the form or download an ebook; they won’t feel like your offer is enticing to them. State clearCTA’ss and use them to your advantage. For example, if the offer is urgent and time-limited, state it clearly In your message. A call to action can be a phrase or a button, so make sure to make it stands out by using a different color or size. Implement visual elements to ensure visitors can easily differentiate a call to action from other landing page elements.
When it comes to landing page design, less is more. Simply put, you want to limit distractions and reduce bounce rates to a minimum. So, reduce any unnecessary elements, focus on a clear copy, concise CTAs, only the necessary links, compelling visuals, and an easy-to-use form.
Share reviews and testimonials
Reviews and testimonials can make your strong offer even stronger. If you have testimonials, use them as social proof to convert a visitor into a customer. Your testimonials set you apart from your competition, and people can learn more about your offer from a different source. Social proof still adds value to your landing page.
Be clear about your contact information.
Display your contact information transparently so visitors can contact you directly if they want to. This is another way to prove that your business is valid and legitimate. In addition, it increases your trustworthiness, and people can access your other channels if they want to.
In conclusion, make sure to test different versions of your landing page. Once you measure the effectiveness of landing page variations and different landing page elements, you’ll know which versions convert better.