LinkedIn is the biggest professional network across the globe, having more than 600 million users from various nations. It’s an excellent resource for B2B marketers as well. With an accurate LinkedIn marketing strategy, you can easily promote your brand and grow your business.
Almost 80% of B2B leads are generated from LinkedIn alone, and you can easily take advantage of this network by gaining enough followers. This blog post covers the top ten LinkedIn marketing tactics to get optimum results.
Create and optimize your profile
The initial step is to create your profile and optimize your company page because some profile modifications will boost your possibility of getting noticed. A high-resolution headshot is fine for personal profile while the brand logo is ideal for the profile picture of a company page.
It is necessary to create a striking company page with all relevant details like contact address, email, website URL, a concise description of product and services, etc. This increases the chances of grabbing potential leads.
Now the optimization of your LinkedIn profile can be done, adding appropriate keywords related to your brand. You have to perform keyword research for that. Then your profile page will appear at a higher position in search results when people will search online for those keywords.
Post valuable and appealing content
Professionals from various industries use LinkedIn to learn about the latest activities in their domain and also participate in pertinent discussions. You must take advantage of this by regularly posting content on trending business topics and highlighting your distinctive perspective on it.
People will read your content, and many of them will send you messages and requests. This helps you to grow your network and have a better global reach. The type of content that suits best on LinkedIn is:
Blog posts on recent and trending subjects that present valuable insights to your target audience.
- Research work related to your industry and its bright prospects.
- Share the most up-to-date industry news that grabs the attention of your target audience.
- You can share the most up-to-date industry news as that is something a lot of your audience might be interested in.
- You can also use LinkedIn to let your followers know about the progress of your company and new products launched, etc.
Take advantage of LinkedIn search for lead generation.
LinkedIn provides fantastic opportunities to B2B companies for lead generation. Most of the employees of all foremost companies have their accounts on LinkedIn, and it is like a vast free database.
The advanced search feature on this platform has many search filters such as industry, previous company, present company, location, etc. You can readily leverage this opportunity to find and target decision-makers like CEO’s, CTO’s, and CIO’s of distinct companies.
Make your employees active on LinkedIn.
One of your LinkedIn marketing tactics is the active involvement of your employees in expanding your network. Make sure that the employees add your company to their profiles, which automatically converts them into followers.
This strategy will help your company to make more connections and get noticed on the professional network. Tell your employees to share company updates, achievements, and other relevant content with their connections so that your organization gets enough exposure.
Send personalized InMail
The personalized InMail feature is accessible only for premium accounts on LinkedIn. Sending personalized InMail to people is much better since it yields three times more replies than usual emails. This is a good practice to promote your products and services to the target audience.
Additionally, premium accounts provide other features like useful insights and analytics that you can examine to see how various messages sent by your organization are performing and how you can get better outcomes.
Advertise via Matched Audiences feature
A fantastic marketing tactic is to target the maximum possible relevant users by running ads on the LinkedIn network. The people visiting your website and those who are already in your email contact list can be easily retargeted using the Matched Audiences feature of LinkedIn.
These people already have some familiarity with your company and products, so most of them can be easily converted. It happens quite often that people don’t convert immediately on the first introduction of your company, but retargeting them with ads will boost the conversion rate.
Sponsor your engaging posts
Usually, some content posted by us works well while some don’t. The trick to play here is to capitalize more on your finest content to get the maximum benefit from it, and LinkedIn provides a ‘sponsored content’ option for that.
Sponsoring content is similar to native advertising, with the help of which you can promote your top content even to target audiences outside your professional network on LinkedIn. This way, you get a great chance to get noticed by decision-makers of various companies who can give you potential leads.
Use Images and Videos
Besides text-based content, an excellent way to grab the attention of users on LinkedIn is to use engaging images and videos. Instead of sharing YouTube links, it’s much better to upload videos directly to the LinkedIn network.
It is recommended to use brief videos of 1 to 2-minute duration that should be genuine and present the worth of your brand suitably. Your content becomes more appealing, and this tactic is more likely to fetch you significant conversions.
Examine competitors’ company pages
A vital tactic to stay ahead in the competitive market is to utilize the “Companies to track” feature of LinkedIn that reveals companies list and their pages of a similar domain as yours. This is your competitor’s list that you analyze for followers, social network engagement, relative progress, etc.
You can compare your company’s growth with your competitors and use the data revealed to improve your marketing strategy.
Leverage LinkedIn Analytics
You need to track and assess the performance of your marketing initiative by “Company Page Analytics” of the platform. It presents valuable insights into the performance of various types of messages along with suggestions to get better results.
This feature is also available for premium accounts and is very useful to analyze the performance of your marketing efforts.
This article covers well-tested LinkedIn marketing tactics to take your business to the next level. You now also know about LinkedIn analytics and the meaningful insights offered by it. Implement these top ten LinkedIn marketing tactics to promote your brand and flawlessly earn good business.
Paru Saxena is the digital marketing strategist at TechIngenious, one of the leading digital marketing agencies also having reliable web & mobile app developers in India. He is fond of content writing and has written several marketing and technology articles.