Top 10 Email Marketing Tools of 2020
- Email Marketing

Top 10 Email Marketing Tools of 2020

Why and how email marketing hit the market? Why are email marketing trends increasing day by day? So let’s started; stay tuned with this important information.

Now the question is why you really want an email marketing tool for your business.

One of the main reasons for using an email marketing program is the automation of the entire procedure. If you are a marketing professional or a business owner, you would have a lot on your plate, making it difficult for you to create and send emails for every campaign. You can perform all the functions of an email signature generator, topic line founder, email optimization, plus much more in a single platform saving time and energy.

Searching for another Email Marketing Tool?

Email marketing is a great tool for small businesses who want to achieve now & further possible clients and gain higher sales? This concept is best in every field; it has great features even can send email campaigns, identify the messages until they’re delivered to the person, collect all the mails with social media campaigns and monitor the performance of all those campaigns.

Email marketing increases the chances to create new opportunities and convert them into clients. There are many options available to which is best? It will help you to evaluate their functions to locate the best results according to your requirements.

Here are the main features to focus on while purchasing an email marketing tool

Campaign Tracking

Running a marketing campaign or shooting tens of thousands of emails could be vain if you cannot track its progress and influence the audience.


The email advertising tools available today include almost everything which you may consider. In case you do not want to pick out a bulk or monthly program, some tools offer you pay-as-you-go packages too.


Most of the email marketing software offers a free trial that makes it possible for business owners and marketing specialists to give them a go. Think about the tool which you find easy to utilize.

Creating Campaigns

Among the most major steps for email advertising is designing or creating the newsletter. If you look at a newsletter in the instrument from scratch, just how simple is it to include image layouts? Consider these when you are using the trial for an instrument and base your choice on the level of simplicity for creating campaigns.

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Email Responders

Email marketing has attained new heights today as many programs offer auto email responses based on particular actions or events to get a subscriber.

Subscriber Management

Adding every subscriber manually from your thorough mailing list or even building a contact list may be a challenging and time-consuming process.

Some tools even let you integrate third-party software such as CRM, Salesforce, etc. This can prove beneficial in the long term because you won’t need to import new contacts every time.


You can only learn so much about a tool while running a business. There would be instances where you may find yourself stumped or looking for answers in case of doubts about the tool. Choosing the right email marketing tool for your business may set the tone for yields on your campaign.

Here are the top 10 email marketing tools that bring more revenue to your business

Get Response

Get Response is among the most inexpensive and feature-rich tools for email advertising. You may use the drag-and-drop email tool to make some gorgeous newsletters. Analyzing and modifying the effort is easier with the direct creation with the A/B testing characteristic of the tool.


Emma is just another highly effective email marketing tool towards the expensive end but tremendously helpful for smaller companies. While some users have discovered certain attributes and functions, some noticed their port to be instinctive.

Mail Chimp

Mail Chimp is one of the most popular email marketing tools utilized around the globe. Launched in 2001, it’s a brand that has been in the sector longest and is known to all. Mail Chimp offers both paid and free versions of the tool.

For smaller businesses that are beginning to build their mailing list, Mail Chimp provides a web-based alternative that may substantially eliminate the initial investment.

In the free version, you gain access to all of the typical features of this tool. It permits you to build your mailing list to around 2000, and you’re able to send 12,000 emails in a month.

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Email marketing solutions enable you to start and explore an email marketing list and use it to increase your organization, your business, so used wisely also.

You can even utilize their email automation attribute or create drip campaigns for a comprehensive or controlled email campaign, respectively. There are 4 packages which could be bought either with yearly or yearly billing.


It is an email and societal website marketing tool that right into about small company requirements.

Vertical Response

It is an email marketing service that includes 700 templates and incremental email production tools.


One of the biggest competitors to Mail Chimp, A Weber, provides some great pricing strategies. The application also offers quarterly or annual billing alternatives to its users. The application provides some attractive features such as mobile responsive emails.

AWeber, an email marketing tool, can tag your emails to deliver based on subscriber behavior. It is also possible to easily monitor and report the campaign performance.


Infusion is among the oldest and most renowned email marketing solutions. The tool was designed keeping in mind automated funnels and landing pages. Using infusion soft, you can set up activate emails for all possible and imaginable circumstances. You might also utilize the funnel system in which it is possible to set triggers based on already known triggers.

While it is among the most sophisticated and powerful tools available for email advertising now, its complex system makes it a difficult sell.


A Ukraine-based marketing automation company, eSputnik, has created an email marketing tool using their IT experience and e-marketing skills. The tool has a client-oriented and clear interface. Being a multichannel advertising tool, it is one of the best-automated marketing tools for a small company.

Among the biggest advantages of choosing this tool is that their free plan is also loaded with features that beginners and advanced users can use.


Pardot is a superb email software solution for small-to-medium-sized companies. The tool has proven to be highly effective for B2B marketing with its state-of-the-art CRM features. The prices start from $1000 per month and go to a whopping $3000 per month.

It gives unbeatable ROI tracking and analytics. You may even customize and manage the campaigns from inside the marketing suite itself—the lead crystal or dashboard supplies real-time activity updates.

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Campaigner is a helpful email marketing solution for small businesses. It offers excellent customization and segmentation chances. You can add filters to select certain users and produce an audience based on your needs from the campaign. The tool features A/B testing and CRM features.

It is a straightforward email creation tool that provides 1,200 potential email variations tracking the system as well as Tracking See who is receiving, opening, and clicking hyperlinks on your emails.


It is an email marketing tool that includes totally free personal training and support by telephone, email, chat, and person.

As soon as you’ve your email advertising platform set up, it is time to begin building your listing and kick-starting your email-promoting campaigns.

The Concluding Word

As you can see, all the best tools have something great to give you. Whether you are a Graphic Design Services agency, a PR company, or even an e-commerce business, there’s an email marketing tool that fits your set of prerequisites. This will allow you to have a test run and make an educated choice. Think about the essential questions, for example, customizations, interface, analytics, pricing, and automation, to select a tool for maximum ROI.

Author’s Bio 

Shikha Sharma received a Master’s degree in Computer science, and now she is working as Digital Marketing Executive at Xtreem Solution, leading PWA Development Company. Her professional interest is focused on grabbing Knowledge. She is very passionate about her profession. Apart from this, she is a coffee lover & nature lover. She loves to read books and crazy about photography, traveling, adventure trips, and pastel rainbows.

Top 10 Email Marketing Tools of 2020

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