As 2020 has already started well, it’s time to think about preparing your online store for this year. But what are the 2020 e-commerce trends?
From even more personalized customer experience to the concrete adoption of augmented reality during the purchasing process, we have toured the inevitable innovations that will boost your sales like never before!
According to the latest studies, the e-commerce sector will experience significant changes and concerns (almost) worldwide. From the deployment of 5G to artificial intelligence to manage its stocks, the industry has never faced such a concentration of technological innovations to optimize all the aspects that an e-commerce site contains.
Whether it’s B2B or B2C, it’s time to step into the 3.0 commercial era and prepare for 2020 now.
The top 10 e-commerce trends for 2020
- Augmented Reality and Virtual Reality
- 5G and commerce on mobile
- Machine Learning and AI
- Voice search and the impact on SEO
- Big data at the service of ultra-personalization
- Research Online Purchase Offline (ROPO)
- Payment methods (virtual currencies)
- The future of logistics
1. Augmented Reality and Virtual Reality in the e-commerce sector
Did you know that more than 100 million buyers will buy products in stores & online, thanks to augmented reality? Augmented reality technology allows buyers to choose items, often scanning a known environment where products integrate and materialize (almost physically). This, therefore, greatly facilitates the purchase.
Amazon and IKEA are also two giants in terms of AR. Amazon now allows visitors to try multiple products or devices with one app. IKEA Place is an augmented reality application that will enable users to try on furniture and accessories before buying them by scanning directly the pieces they want to furnish at home.
So buyers have the exact idea of the product. You no longer have to imagine what such a sofa would look like in your living room; you can see it! Augmented reality, therefore, has a very bright future ahead of it and has already made significant progress so far. It is undoubtedly one of the e-commerce trends that will change the game in 2020.
2. 5G and mobile e-commerce trends
Developing a fluid e-commerce site for buyers and an effective conversion rate is the first critical step for any online business, but it does not stop there. Customers, more and more adept at using mobile for their online purchases, are profoundly redefining the codes of online commerce. The e-commerce market is showing excellent health this year and continues to grow.
3. Machine Learning and Artificial Intelligence
Machine Learning and Artificial Intelligence are already having a considerable impact on the main business sectors. Machine Learning is a field of study for artificial intelligence. To a certain extent, the algorithms used allow for a computer-controlled system to adapt its analysis and behaviors in response, based on data analysis from a database or sensors.
To simplify, it is, for example, thanks to Machine Learning that e-commerce sites will offer buyers the best user experience based on their previous data and their purchasing behavior. This is the “recommendations” or “suggestions for you” tab that can be found on many sites today. Depending on the products purchased previously,
This makes sense for the e-commerce sector, which is confronted a little more each day with the user needs of ultra-personalization, a trend that we will also develop just after.
Machine Learning and Artificial Intelligence are two of the most anticipated e-commerce trends in 2020.
4. Voice search and the impact on SEO
Several studies reveal that more than 50% of searches will be voice searches by 2020. It will, therefore, be necessary to adapt on the side of e-commerce sites since the search engines announce radical changes within the next few months. Indeed, Google wants to ensure that its users get the best possible results on voice search, which will be a game-changer in search engine optimization and the design of sites that will need to be optimized for it. Dominos, Lyft, and Walmart have already taken this very seriously and offer voice services to their customers. It is, therefore, definitely a trend to anticipate this year.
5. Big data at the service of ultra-personalization
45% of customers would prefer to buy on an e-commerce site capable of providing personalized recommendations. And 56% of online shoppers would return to the online store, which gives personalized recommendations. Amazon understood this very well; you can see tons of recommendations based on your story. From “Your Wishlist” to “Your Collection,” Amazon offers you complete customization. But the personalization doesn’t stop there. Thanks to big data that analyzes your purchasing behavior, the marketplace sends various emails with offers adapted to your profile.
6. Research Online Purchase Offline (ROPO)
82% of mobile users search for physical stores, and 18% then buy a product in just 24 hours. Online research leading to offline purchasing is new data to assess the effectiveness of digital campaigns. With the multitude of points of contact observed today: mobile devices, social networks, CRM, payment modules, and point of sale systems, the effectiveness of digital campaigns will be a significant factor in the coming years to refine the strategy of ROPO. One of the e-commerce trends to follow in 2020!
7. Blockchain, one of the best e-commerce trends of 2020
The food industry is one of the first sectors to look into the blockchain. To cope with the health scandal, some pioneers set up a blockchain for meat traceability.
There is no reason why other sectors (such as fashion, distribution, pharmacy) should not embark on the blockchain phenomenon. Imagine what customer satisfaction you could get if you could allow your customers to know the entire production chain!
8. Payment methods (virtual currency)
Even a decade ago, paying online was a disturbing or even impossible act, customers often fearing a lack of control and therefore a risk of fraud. Today, who has never purchased on the web?
With digital wallets becoming popular, online transactions have become fast and easy and are highly secured with the latest security features like Touch ID and QR codes. Therefore, it is evident that these modes of payment have a bright future ahead of them, especially in the e-commerce sector, when we know to what extent the provision of payment information can be a non-negligible factor in cart abandonment.
The chatbot is a machine learning technology that offers suggestions and allows customers to chat without monopolizing a person behind a screen. It creates an interactive environment for users and guides customers by asking them questions to provide them with the best possible results through an optimal experience.
It’s an exciting way to understand your site’s user experience, know what your customers are looking for and the questions they are asking. Artificial intelligence will weigh around $ 1.23 billion by 2025, and e-commerce is expected to contribute a large part of its revenues. Sephora, eBay, SnapTravel, and H&M are some notable examples of chatbots for converting clients.
10. The delivery of the future, one of the most awaited e-commerce trends!
The dematerialization and automation of logistics processes are becoming significant challenges for the entire e-commerce sector, which sees the number of parcel shipments increasing each year with increasingly impressive volumes. Management is becoming more complex for historic transport entities, gradually seeing the birth of new complementary digital players. This will be the game changer in 2020.
2020 is going to be an excellent year for online shopping. Give your best to your customers.
Name- Raunak Pandey
Bio- Raunak is a Mechanical Engineer by qualification & Marketer by passion. He is the co-founder of Maiden Stride, a leading digital marketing agency that provides world-class search engine marketing services and website & application development.