Tips to Recover Abandoned Carts For Your eCommerce Store

Many people abandoned their shopping carts. Sometimes it is merely an empty cart in a parking lot, but more often, it is a full cart of items during eCommerce checkout. So what causes customers to abruptly change their minds and abort the purchase they were so close to making?

The largest contributor to abandoned carts is unexpected shipping costs, driving 25% of people to exit the checkout process. In addition, account creation requirements, security concerns, and otherwise arduous procedures are all contributing factors to your shopping cart abandonment rate.

It doesn’t need to end this way. So, how can you bring these prospective customers back?

Some strategies can be leveraged in your eCommerce model to recover abandoned carts and regain otherwise lost revenue. For example, one almost sheepishly simple strategy is sending a quick reminder that their cart is still available and ready for checkout. Unfortunately, many operators avoid doing this because they don’t believe it would have an impact.

We argue that those who were so close to giving you their money can easily be won back by appealing to why they abandoned the cart. For one, if they moved on to do further research, they may have realized you were the best option and forgotten or felt unmotivated to search for your business again.

Asking for feedback is a great way to determine what about your checkout process is causing customers to leave. Once you know the customer’s pain point, you can make an educated offer that will likely encourage them to complete their purchase.

Another data-driven strategy for recovering abandoned carts is to track the customer journey. Although, the customer journey doesn’t lie; if many people consistently navigate to the pricing page but promptly exit, you might consider offering a substantial discount as a test of price sensitivity.

Tips to Recover Abandoned Carts For Your eCommerce Store

If you want to learn more about how to recover abandoned carts on your eCommerce store, look to the visual below from our friends at CleverTap:

Strategies to Recover Abandoned Carts
Strategies to Recover Abandoned Carts

Infographic by CleverTap

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