Over the years, e-commerce has grown exponentially. But for it to prosper, your store must be aesthetically pleasing as it is functional.
Building and managing an eCommerce store can be challenging. For this reason, many entrepreneurs leverage hosted platforms like Shopify. It is also an all-inclusive resource for your online store as it incorporates functionality, quality, simplicity, and efficiency.
Furthermore, Shopify now powers more than 500,000 businesses across 175 nations. It’s a SaaS-based e-commerce platform that facilitates medium and small-sized enterprises and entrepreneurs who are just stepping into the business world.
All in all, Shopify is a reliable, secure, and scalable platform for you to leverage, and it can help you drive higher business ROI. It enjoys 23% of the market share amongst the hosting platforms.
Migrating Your Ecommerce Store To Shopify
Migrating your eCommerce store to Shopify can seem like a daunting task, but it doesn’t have to be. It brings you various potential opportunities. The Shopify store allows you to integrate many additional features and functions.
With over two thousand applications, Shopify helps you manage, plan, grow, and even take your eCommerce business off the ground successfully. It’s a leading platform that most of the eCommerce owners opted for migration in the year 2019.
Additionally, the platform offers various other features such as integrations, optimizations, mobile responsive themes, etc. You can do so much more with Shopify.
Advantages Of Using Shopify For Your Ecommerce Store
With Shopify, you can easily create an eye-catching and unique store just within a few clicks. If you are still not convinced, here are some more advantages it offers for your online store:
Quick And Easy To Use
Shopify lets you launch your eCommerce store without the hassle of development and server costs incurred on self-hosted platforms like Magento.
You have a user-friendly, straightforward, and intuitive interface as all the features are structured logically. Moreover, you can find comprehensive video and documentation guides on the Shopify website.
Shopify has robust customer support. Their representatives are available 24/7 with prompt responses and immediate help. You can connect with them via email, webchat, or phone. This way, your business always has someone looking after the customers, and you’re never on your own.
Besides, many community forums and extensive guides are available in the Shopify Help Centre to help you on this journey to e-commerce stardom.
Online businesses must build a loyal customer base and be readily available to thrive in the long term. Since customers today prefer to leverage mobile devices, having a mobile application for your online store is an effective way to improve its accessibility.
Applications available on Shopify allow you to enhance your customer experience by letting you update and edit products and track orders at all times. Each of the applications adds unique features to improve the customer experience and makes the managing part effortless.
Security, Reliability, And Flexibility
Security is critical for safeguarding sensitive company and customer information. Shopify offers PCI and SSL certification to encrypt your data.
With Shopify, you can ensure all your confidential financial and personal information is secured on your website. You can also Integrate your payment option for a protective, reliable, and flexible payment gateway.
Incredible Marketing And SEO Tools
Shopify’s powerful marketing and SEO features are one of the other big selling points. It improves your website’s ranking and makes it appear higher in search engine results so that your customers can easily find you.
You also leverage data-driven insights and analytics about your customers’ locations and their preferences. It can help you tailor your marketing strategies accordingly. Furthermore, the app store lets you access a wide range of marketing purposes, including product reviews, social media integration, and email marketing.
Shopify also lets you create discount codes. Shopify Kit acts like a virtual employee that recommends and executes marketing tasks based on your audience, store performance, and products.
Wide Variety Of Themes
The theme store of Shopify offers a wide variety of themes such as a mega-menu, easy-to-use products filtering, or video slide-show. With Shopify, you can be sure to have a beautiful theme to start with. Additionally, you can customize those themes according to your preference.
Your eCommerce website theme creates the visitor’s first impression. Shopify provides more than 60 responsive themes. Besides, they also have a functionality’ product zoom’, which allows your visitors to view items with a better focus.
How To Boost Sales On A Shopify Store?
A Shopify store can help you generate more traffic, drive sales, increase brand awareness, build loyalty and trust, letting you reach your audience on any device.
With the right marketing approach, Shopify can be the ultimate way to help you increase sales, grow your customer base, and retain them.
However, it is imperative to track, monitor, and analyze your store performance consistently to optimize continually and achieve better outcomes.
Here are some ways a Shopify store can help you boost sales and increase your conversion rates.
Email Marketing For Your Online Store
Email marketing is paramount to boost your sales and to grow your Shopify store. It’s a very cost-effective method to generate site traffic and drive conversions for your online store. It helps you develop $44 for each dollar that you spent.
Enabling Push Notifications
Enabling push notifications are a great way to increase your Shopify store sales. It allows you to engage with your customers. The push notification instantaneous nature nudges more subscribers to engage and interact with your message.
Landing Page Optimization
Your landing page is a valuable resource when it comes to driving conversions. Optimizing a landing page is crucial to give your visitors a clear idea of what you sell and ultimately convert them into customers.
It takes merely 0.05 seconds for your visitors to establish an opinion about a particular landing page. Therefore, landing page optimization communicates the value to the audience and helps you entice potential customers.
Rewards And Loyalty Programs
Rewards and loyalty programs are also an effective way to boost your sales and revenue. It induces and inspires customers to make a purchase. 84% of customers say that a loyalty program makes them stick to a brand.
Furthermore, 66% of customers believe reward programs change their buying behavior, and loyalty programs spend around 37% more than those who aren’t. Therefore, a good loyalty program can help you drive measurable and real sales results.
Referral marketing and word of mouth is a surefire way to promote your offerings. Implementing basic marketing tactics can help you facilitate and encourage referral processes that can be a significant source of new customers/sales. It’s a robust marketing channel as people trust reviews from their friends and family.
Introduce Live Chat Support On All Product Pages
Live chat serves as the highest customer satisfaction level from 73% to 81%, followed by 61% (email) and 44% (phone), as per Econsultancy.
73% of customers consider a company that values their time as the most vital aspect of customer service. This makes it imperative to introduce live chat options on all your product pages and overall website to significantly increase your sales.
Keep A Check On Abandoned Checkouts
Suppose you want to acquire and turn more visitors into customers and ultimately generate revenue. In that case, you need to follow through with abandoned carts.
You can do this by leveraging an exit-intent popup that can help you get your visitor’s email addresses. You can automatically send abandoned cart emails to remind them what they left in their cart. Also, you can make enticing discount offers to entice them to make a purchase and convert.
Display Social Proof Using Reviews And Ratings
Social proof and ratings can facilitate you to boost your Shopify store conversions considerably. It is an impactful lever you can use to build trust.
Product reviews about a particular product can increase your conversion rates by up to 270%. Furthermore, online reviews influence about 97% of the customers’ purchasing decisions and ske substantial customers’ purchasing decisions.
Social Media Marketing Platforms
You must leverage the power of social media channels to promote your offerings and entice the customers to consider your brand. You can bring in more customers, grow your business and enhance the overall customer journey through online networks.
Social media marketing channels allow you to connect with prospects and customers, supporting them, and more. You can use different channels to incorporate and display various content forms and effectively engage your audience.
Content Marketing To Boost Sales
A solid content marketing strategy can help you boost your online store sales like anything. Creating valuable content for your visitors builds trust, grows your brand, keeps readers informed, and helps you rank higher in search engines.
More importantly, leveraging content marketing lets you appeal to and convert your prospects into customers and ultimately induce your customers to make repeat purchases.
It would be best if you considered many factors for choosing a well-suited eCommerce platform for your company. While cost is a significant aspect, SEO performance, shipping options, and payment processes are unequivocally critical too.
In this digital age, you won’t be able to do much without recognizing mobile shopping and social commerce’s influence on customer’s buying decisions. Your business requires a platform that can effectively adapt to the latest technologies and continually evolve to fulfill these ever-evolving needs.
Shopify is one of the powerful eCommerce channels for your business in terms of expertise, convenience, and budget. It provides a comprehensive eCommerce solution for your business and positively impacts your sales and revenue.
Gina Brewton is a blogger in Toronto. She is currently working with the SEO agency – Noah Digital. She helps provide customized digital marketing solutions to bring quality leads and revenue.