Tips to Control and Protect Your Digital Marketing Assets

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Tips to Control and Protect Your Digital Marketing Assets

When you work as a digital marketer, one problem you might have is securing and keeping your assets safe. If you want help making sure that you don’t need to worry about your assets being damaged or rocked, we recommend that you look at these tips. Each one should go some way to making sure your assets feel adequately protected.

Tips to Control and Protect Your Digital Marketing Assets

Start with a secure foundation.

The first thing that you need to do is secure yourself. Start by getting a tool such as Bitwarden: an easy-to-use password manager that allows you to help create unique, complex passwords for everything. Now, you are no longer likely to suffer from insecure foundations.

Strong passwords for everything are a start, as is securing every one of your websites with high-end plug-ins and updated software. Update your PC/laptop with good anti-virus software, and get some form of retina scan or other individual ID in place means that, even if your laptop is stolen, nobody can access it.

Stay updated and keep the trash out.

Always make sure you spend as much time as you can updating your software and hardware. From having the right browser to the correct version of your password manager, you can make it much more likely that your assets will stay secure. In addition, other tools, such as VPNs, can limit what sites your employees can access, thus reducing phishing and malware risks.

Keep your websites up-to-date, too, as old flaws will be exploited if you do not. Hackers are always looking to break into your assets: don’t let yourself get caught with an outdated system that is much easier for them to access and exploit. A bit of vigilance is needed if you wish to stay secure.

Educate your organization

Anyone in our digital marketing firm should be given a crash course on what to look for as they work. This is very important as it can go some way to making sure you don’t need to feel worried about a staff member compromising you as you work.

Educate everyone on your staff about the best practice needed to be part of your organization. Ensure they fully understand that the consequences of a lack of security or general carelessness can be severe. Make everyone aware that ignorance is no excuse for poor practice.

Deploy active protection for your assets.

Every asset should be actively protected, which means ensuring you deploy the best protection as soon as possible. For example, web application firewalls are very useful, as is ensuring you invest in server-wide protection for all of your websites.

This will help to block your sites from dangerous traffic, SQL code injections, and scripting assaults. The result is a website that will run safely and will be able to give you the solutions that you need. Always secure your assets with modern security, and you can ensure that any vulnerabilities are less likely to be accessed.

Backup the backup

When you make a backup, you should then backup the backup. That might sound a little needless but believe us when we say that having a secondary backup is essential. After all, even the best backup can become broken: having a solid pair of backups makes the chances of losing both almost nil.

You should always have a backup of every asset, as this helps to secure the integrity and security of every asset. Of course, you can never have too many backups, so invest in a proper disaster recovery plan that’s both physical and virtual.

Set up free E-mail accounts.

While it might not be a choice for everyone, we recommend you take the time to set up and secure some free e-mail accounts that you can use. Also, make your personal and work life not blend too much.

Many of us make the mistake of just using one/two e-mail accounts for everything. Every few months, reserve at least one new e-mail account for your personal use—one for social contact, one for business contacts, and one for financial management.


There is a lot to think about regarding protecting and securing modern business. It’s one of the main reasons you should consider that. We recommend that you try all the above ideas, as each should go some way to ensure you spend less time getting frustrated in your digital marketing career.

With a bit more control and personalization, you can ensure you are less likely to be overwhelmed. This can deliver solutions that will make your day-to-day digital marketing life easier.

Author bio:

John Lewis is the community manager at; he has a passion for computing and web design and enjoys cycling, swimming, and rugby when not in the gym.

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