Tips to control and protect your digital marketing assets

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When you work as a digital marketer, one problem you might have is securing your assets and keeping them safe. If you want help in making sure that you don’t need to worry about your assets being damaged or rocked, we recommend that you take a look at these tips. Each one should go some way to making sure your assets feel adequately protected.

Start with a secure foundation

The first thing that you need to do is secure yourself. Start off by getting a tool such as Bitwarden: an easy to use a password manager that allows you to help create unique, complex passwords for everything. Now, you are no longer likely to find yourself suffering from insecure foundations.

Strong passwords for everything is a start, as is securing every one of your websites with high-end plug-ins and updated software. Update your PC/laptop with good anti-virus software, and get some form of retina scan or other individual ID in place that means, even if your laptop is stolen, nobody can access it.

Stay updated and keep the trash out

Always make sure that you spend as much time as you can updating all of your software and hardware. From having the right browser to the correct version of your password manager, you can make it much more likely that your assets will stay secure. Other tools such as VPNs can be used to limit what sites your employees can access, thus reducing phishing and malware risks.

Keep your websites up-to-date, too, as old flaws will be exploited if you do not. Hackers are looking to break into your assets all the time: don’t let yourself get caught with an outdated system that is much easier for them to access and exploit. A bit of vigilance is needed if you wish to stay secure.

Educate your organization

Anyone in our digital marketing firm should be given a crash course on what to look out for as they work. This is very important as it can go some way to making sure you don’t need to feel worried about a staff member compromising you as you work.

Educate everyone in your staff about the best practice that is needed to be part of your organization. Make sure they fully understand that the consequences for a lack of security or general carelessness can be severe. Make everyone aware that ignorance is no excuse for poor practice.

Deploy active protection for your assets

Every asset should be actively protected, and this means making sure that you deploy the best protection as soon as possible. For example, web application firewalls are very useful, as is making sure that you invest in server-wide protection for all of your websites.

This will help to block your sites from dangerous traffic, SQL code injections and scripting assaults. The end result is a website that will run safely and will be able to give you the solutions that you need. Always secure your assets with modern security, and you can make sure that any security vulnerabilities are less likely to be accessed.

Backup the backup

When you make a back-up, you should then back-up the back-up. That might sound a little needless, but believe us when we say that having a secondary back-up is essential. After all, even the best back-up can become broken: having a solid pair of back-ups, though, makes the chances of losing both almost nil.

You should look to always have a back-up of every asset, as this helps to secure the integrity and security of every asset. You can never have too many back-ups, so be sure to invest in a proper disaster recovery plan that’s both physical and virtual.

Set up free E-mail accounts

While it might not be a choice for everyone, we recommend that you take the time to set-up and secure some free e-mail accounts that you can use. Make sure that your personal and work life does not blend together too much.

Many of us make the mistake of just using the one/two e-mail accounts for everything. Every few months, try and reserve at least one new e-mail account that would be for your own personal use. One for social contact, one for business contacts, and one for financial management.


There is a lot to think about when it comes to protecting and securing the modern business. It’s one of the main reasons why you should take that into account. We recommend that you try out all of the above ideas, as each one should go some way to making sure that you spend less time getting frustrated in your digital marketing career.

With a bit more control and a bit more personalization, you can make sure you are less likely to be overwhelmed. Done right, this can really deliver solutions that will make your day-to-day digital marketing life easier.

Author bio:

John Lewis is the community manager at, he has a passion for computing and web design, and when not in the gym enjoys cycling, swimming, and rugby.

Tips to control and protect your digital marketing assets

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