The Sales Funnel - What Every eCommerce Business Needs to Know
- eCommerce

The Sales Funnel – What Every eCommerce Business Needs to Know

The sales funnel universal. There are all the people in the world. Next is the percentage that has heard of your brand, see your product in the store, or seen your website domain. Smaller yet, the number who considered buying your product in the store, clicking on the link to the e-commerce line,k or walking into your service business. The final step is sealing the deal, converting a visitor into a customer when they buy a product through your e-commerce site or pay for the item at the register. Your eCommerce site needs to understand the sales funnel to grow.

Target Your Advertising

Too many people assume that everyone is a potential customer. In reality, if someone doesn’t have children, they’re not interested in baby diapers. If they don’t have the problem that your product is the solution, your ad touting it as the default solution to the issue is irrelevant. You can dramatically improve the sales funnel results if you target your advertising better. First, find out where your customers are and advertise your product there. Learn what key search terms and questions they’re asking, then link your content to those terms, so it comes up first and foremost in their search results. When you aim at your audience, far more those who see the eCommerce site will truly be interested in it – and buy from it.

Qualify Your Customers

A good way to improve the conversion rate of your sales funnel is to qualify your customers. This is where you separate the curious from the serious potential customer. You can do this through your landing page. You could offer them a free service trial, a free sample, or a free marketing material download in exchange for their contact information. Those who say no aren’t interested. Those that are considering your product, as well as others, may sign up to get the freebie. The freebie gives them a literal taste of what you’re offering, increasing the odds they sign up or buy shortly after that. Or it puts them on a mailing list where you’ll send them marketing messages tailored to them that increase the odds they’ll buy later.

Build a Relationship

Relationships affect sales in several ways. First, it increases brand recognition and trust with potential customers. When they’re reading blogs related to your product or the problems they deal with daily, they’re more likely to buy from you eventually and probably share the links with their friends. If they’ve already bought the product or service from you, constant contact through marketing messages, blog posts, and social media content keeps your brand first and foremost in their minds. It increases the odds they’ll become repeat customers.

Close the Deal

It is amazing how often someone has a page full of reasons to buy the product but fails to “close the deal” with a link to buy the product. If someone has to go hunt for the “buy” button or try to find the product on your page, the odds they won’t buy go up. Another mistake is putting too many calls to action in marketing content; ask them to sign up for your email marketing list or buy your product, but not both. When given a choice, close the deal by asking them to buy the product.

Focus on Improved Conversions

Instead of trying to double the traffic to your website, look for ways to double the conversion of visitors to customers. If people are landing on a web page when looking for something else, either tailor the page to keep them on your site or create a new page that is a better fit for the content they want so they don’t bounce away. If they’re abandoning shopping carts, you’ve lost customers who were incredibly close to buying. Maybe you need to add new payment methods, streamline the checkout process or make them feel more comfortable with the security of their data to get them to finish the checkout process. Doubling these conversions directly impacts your bottom line because it increases sales by that much. Furthermore, reducing the bounce rate from your site improves your site’s ranking with search engines, while increasing customer satisfaction improves the odds you’ll get word-of-mouth referrals.

Summary

When you understand sales funnel marketing and its application to eCommerce, you’ll be able to increase customer conversions and sales with little effort. It is hard to find anything else you could do with this high ROI.

The Sales Funnel – What Every eCommerce Business Needs to Know

Workshops for Professional Development

close
Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.