Influencer marketing was initially viewed as a way to create awareness about your brand and products/services. However, it has become more important now that the online marketing industry has matured.
More marketers are choosing to work with influencers on all social media platforms. 92% of marketers cite Instagram as the most effective platform for influencer marketing.
Instagram influencers can strike a chord with their followers when it comes to promoting a brand. They can help you grow your brand’s reach, engagement, and sales.
However, you need to approach your target influencers in the right way. Here is how you should proceed:
1. Understand Your Influencers
The biggest task for any marketer is to find the right influencers for their brand. It is a time-consuming process. You need to be clear about your campaign goals before you start searching for relevant influencers.
Before you approach them, you should be familiar with the kind of content they post online and the kind of followers they have. Once you understand your Instagram influencers, it will be easier for you to plan your approach to connect with them.
2. Offer a Lucrative Deal
When approaching Instagram influencers, ensure that you draft a mutually-beneficial proposal. You need to consider the popularity and authenticity of the influencer you want to connect with.
Many influencers have huge followings and they might not work for free samples. On the other hand, some influencers, who are just starting their journeys, may be ready to work without monetary compensation.
You need to be very clear about your compensation structure. Do not give false hopes or make vague promises.
3. Be Professional
Be respectful and professional when you reach out to your target influencers. You need to address them properly and be appreciative of their work.
You need to tell them about your expectations so that the influencer understands your campaign goals from the start. Be clear and to-the-point in your approach. Your target influencer is likely to appreciate that you are not wasting time.
4. Follow Up
Give your target influencer time to think about the deal. They also need to do their research before they agree to your proposal.
If you don’t get a response within a few days, you should follow up with them, but make sure that you are not bothersome.
Many marketers approach influencers regularly, which is why their inboxes are often full of proposal emails. They might miss your proposal the first time. You can send them gentle reminders so that they remember to get back to you.
First impressions mean everything and that’s why you need to put your best foot forward. Be thoroughly prepared and be sure to be clear about how your offer will benefit the influencer.
Every influencer is different and has a different set of expectations, and you need to be mindful of that. Draft your proposal in a way that it covers all of the deliverables clearly.
If you want to learn more about how to approach Instagram influencers the right way, here is a useful infographic by iFluenz.
Author bio – Yann Benichou
Yann Benichou is a software engineer and a tech and social media enthusiast. He recently started to blog about influencer marketing for iFluenz.