Christmas is just around the corner, and we’re all looking forward to putting up our Christmas tree, having a bit of festive cheer with friends and family, singing along to some good old-fashioned carols, and drinking plenty of mulled wine.
Christmas is one the most important times of the year for advertising. Companies can even begin to think months in advance about the types of adverts they want to produce, sometimes with the help of a video production London company.
But while you may be thinking about these things initially, it won’t take long before thoughts turn to what gifts you might get for your loved ones – especially if you’re shopping online!
Ecommerce has become an integral part of the holiday shopping experience for many consumers. Whether online or in-store, people are spending more time researching items before making a purchase decision.
This means that eCommerce companies have to be extra creative when creating their Christmas ads to stand out from the rest of the competition and match the great success of Christmas adverts over the past 20 years!
What is eCommerce, and how does it work?
Ecommerce (Electronic Commerce) sells products or services over electronic systems such as the internet and mobile phones. It’s a way for businesses to reach customers worldwide, even if they don’t have a physical store nearby!
The role of eCommerce in Christmas ads
The role of eCommerce is quite a bit, but it’s always about using electronic systems to reach as many people as possible. Whether through a TV advert or a solid online presence, eCommerce can help businesses connect with their customers in the run-up to Christmas!
Ecommerce has the potential to play a huge role in Christmas adverts. However, it depends on what type of company is creating the commercial and how they want to reach their audience – through TV or online media such as social media platforms.
For instance, let’s look at Coca-Cola as an example. This company traditionally has one of the most famous and beloved Christmas adverts every year, such as ‘Holidays are Coming’ (first aired in 1995′. These ads have become part of our cultural landscape, and they’re shown all around the world – not just in the UK.
So how does eCommerce fit into this? Coca-Cola has a substantial online presence, and they want to connect with people through their advertising channels! As such, you can watch all of their Christmas adverts from the past 20 years on YouTube (as well as other video sharing sites) – so if you missed them on TV, you could still watch them online.
What’s more, Coca-Cola also sells a range of Christmas-themed products on their websites, such as Santa hats and Christmas jumpers. It means that people who see the adverts can go straight to the website and buy the products they’ve seen in the commercial!
How to use eCommerce for Christmas advertising
If you’re looking to use eCommerce for your Christmas advertising, it’s crucial to think about what you want to achieve. For example, do you want people to buy products that they’ve seen in the adverts? Or are you trying to create an association between your brand and Christmas?
Once you’ve answered these questions, it’s time to think of your overall marketing strategy and how you can incorporate eCommerce into it. For instance, if you’re looking to use TV commercials for Christmas advertising (which is a great idea!), make sure that there’s an easy way for people to get in touch with you online through social media platforms like Facebook or Twitter!
Ecommerce Advertising Tips For Christmas Adverts
When it comes to creating your Christmas adverts, there are a few things you should keep in mind!
Keep it simple
When people are busy during the holiday season, they don’t want to be overloaded with information. So make sure your advert is easy to understand and that the key message is clear. You can achieve this by using a clear signposting system, such as arrows or numbering, to help people navigate the advert.
Include a call to action
A call to action is an instruction telling the viewer what they should do next – for example, “buy now” or “visit our website.” This is a key part of any advertisement, and it’s imperative in Christmas advertising!
Think about your timing
Christmas adverts are often shown between TV programs, so you only have a few seconds to grab people’s attention. Ensure they know what the advert is for and what it contains within the first few moments of broadcasting.
Make it festive
Christmas is a time for nostalgia and feelings of warmth and happiness. Try to capture this in your advertising, whether through music, images, or language. You could also use Santa Claus or other Christmas icons to help people identify the advert as being about Christmas.
Think about your target audience
It is essential to focus on what your customer needs, and what they want to see in your Christmas adverts. . If you know your target market and what they want from the holidays, it will be easier for you!
If you can do this, it will pay off when people go online or buy products after seeing the advert!
Don’t forget social media:
It might seem like a good idea to create one commercial and let that do all of the work, but social media is a powerful tool that shouldn’t be ignored. Make sure you have links to your website and Christmas products on all of your social media platforms!
Key Takeaways
Once you’ve answered these questions, it’s time to think of your overall marketing strategy and how you can incorporate eCommerce into it. For instance, if you’re looking to use TV commercials for Christmas advertising (which is a great idea!), make sure that there’s an easy way for people to get in touch with you online.
