A product description is often overlooked by marketers when they are setting their priority on what’s important and what’s not. To most, it’s the product, and that alone is what matters. Such marketers don’t put much value on product descriptions, which is why it’s often rushed. This article aims to correct this common mistake by going over five reasons why writing an accurate product description for your eCommerce business is in your best interest.
Why a Good Product Description Matters
I’m sure if you run an eCommerce business, you know that you must always include full and clear product descriptions for the items you sell. However, a good description has many purposes besides the obvious one – giving potential buyers information about your product. Here are five reasons you should invest in qualitative product descriptions to drive this point home.
A product description is a common part of most eCommerce product listings. If you want to have your brand associated with the best user experience, or at the very least, you want your brand to appear professional; you should include an accurate product description. Of course, this might involve a bit of writing which can be done by the in-house writer of a professional writing agency. LetsGradeIt is one writing provider you can trust – it has some of the best online writers. However, whether you create your product description yourself or hire experienced writers, you must ensure there are no errors or misspellings because that could damage your reputation.
Boost conversion rates
A properly written product description can help boost conversion rates because it serves as a way to attract the visual attention of customers. Aside from making your brand appear more professional, a detailed product description containing all the information any customer will need can be a good tool for convincing them to buy your product. Just remember to list the best features of your products so they can understand why they need to buy them.
Help with optimization
Search Engine Optimization, also known as SEO, is how you get your product the visibility it needs. When you search for something on the internet, you usually go for the links on the first page and nothing more. So, if you can put your product on the first page of customers’ search results, you will have a better chance of getting more sales. A proper product description should contain the keywords that most customers use when searching for products similar to yours. For example, if your brand offers customers home cleaning tools, include that in your product description by following SEO practices.
There are so many scam websites that some customers are very careful when making purchases online. Before they click buy, they need to know if the product they are getting is legit and right for them. If you run a physical shop, you could probably fill in all the blanks yourself. However, when running an eCommerce business, you likely won’t even get the chance to have an interaction with a potential customer. Hence, it’s important to lay the groundwork for trust, and a well-written product description is an easy way to achieve this.
Familiarize the audience with your brand’s voice
A brand’s voice is the way to show your audience there is some personality to you and also to build an emotional connection. There are so many businesses on the internet that you must find a way to stand out. After working on building your brand’s voice, a product description is a great way to test it out and engage your customers. While it’s common for businesses to go for simple product descriptions, you can decide to switch things up a bit by writing funny and thoughtful product descriptions. You can use techniques like storytelling, 360° photos, and more to make your description more unique and appealing.
As the pandemic made many businesses close, online shopping has become the main way many companies can make sales. However, if you succeed as an eCommerce business owner, you need to adapt your strategy to what has proven successful in the past. Product descriptions remain one of the few ways to engage customers. Hopefully, you have seen enough reasons to understand why creating excellent product descriptions is essential. Get to work now, and you will be surprised at how much you can get by simply spicing up your product descriptions.
Carl Hill is a digital marketer and freelance writer. Over the years, he has become more adaptable to the needs of his audience and, as a result, has come to understand what makes a business successful. In addition, Carl is an excellent Fortnite player who regularly plays video games with his friends when he isn’t working.