You’re probably reading this on a mobile device. In 2021, the world is making a shift from monitor to mobile. Over 3.6 billion people worldwide are regular smartphone users, with the number growing by the day.
However, it’s not just any ’ole mobile websites that are on the up-and-up. By 2023, mobile eCommerce websites will account for three-quarters of total eCommerce sales. And while you have consumers right where you need them (on their mobile devices, of course), gaining traction in the competitive market of mobile eCommerce doesn’t come easily. That’s why refining your mobile marketing plans is more important than ever.
Because of mobile eCommerce’s popularity, long gone are the days of rushing to a brick-and-mortar store for last-minute purchases. Why? Because everything you need is right in the palm of your hand.
According to ADOBE, over half of the visits to online retail sites take place on a smartphone. Furthermore, it’s important to note that in 2021 mobile eCommerce accounts for 40 percent of all online sales and will surpass 50 percent of all online sales by 2022, according to ADOBE. All this to say, mobile-friendly websites are no longer optional. They’re mandatory.
5 approachable mobile marketing strategies
Given the mobile nature of eCommerce nowadays, marketing strategies need to be reevaluated through a mobile-first lens.
And every one of these marketing strategies needs to be approached with a mobile-first mindset. Consider the following mobile avenues to reach your customers:
- Social media can help you appeal to a wider audience on a digital scale.
- Blogging could bring prospective customers right to your site if it’s optimized accordingly.
- Text messaging can alert loyal customers to deals and discounts in real-time.
- E-newsletters can keep your consumer base up-to-date on the current functions and plans of your business.
- Video advertising could promote your business in an innovative, engaging way.
So, whether or not you’re actually reading this on a mobile device, the truth is all the same for eCommerce businesses: It’s essential to research, plan, and execute mobile marketing strategies.