The Importance of eCommerce Website Testing
- Website Development

The Importance of eCommerce Website Testing

Think about your e-commerce website like a brick-and-mortar store. You only get functionality out of it when it is operational. In the latter case, once you close the doors, your customers cannot access the products. 

On an e-commerce site, any downtime is like closing the shop doors. An e-commerce website is so much more than selling. A typical business can conduct so many other companies on the platform. Fund transfers, Inventory, and supply chain management are some of them. 

You could be in the B2B or B2C sector. Whichever one, you will find the relevant tools and applications to increase efficiency.

Without a doubt, any downtime can be devastating for the business. Therefore, it is essential to ensure that the site is up and running 24/7.

Let’s delve into the importance of e-commerce website testing in our article.

E-Commerce Website Testing; Why You Need It

E-commerce testing refers to the testing of your e-commerce applications. The process is critical because it helps identify anything that may interfere with the running of the platform. 

You get to detect bugs or defects that may have occurred during the development stage. It also helps ensure that the website is working well. In the end, you give your customers a fantastic experience on the platform.

The process of website testing is easy with the use of test automation tools. There are many different tests you can run on the e-commerce website. Such include:

  • Performance testing for online transactions and its ability to handle peak traffic
  • Security testing to check safety against cyber-attacks and regulatory compliance
  • Browser compatibility for different platforms and extensions
  • Page displays to check things like loading time, font sizing, and incorrect displays
  • Session management that considers storage and exploration amongst others
  • Usability testing for design and navigation that determine the user experience
  • Content analysis that checks relevance, copyright infringement
  • Software integration across the different apps and devices.

Let’s go into some of the reasons why it is crucial to carry out e-commerce website testing.

1. Website Functionality Tests

Website testing allows you to check critical pages on your e-commerce site. Such include homepage, featured products, and special offer pages.

Others are the shopping cart, checkout, and payment systems. When looking at payment, for example, you want to test the speed of processing. How fast do the invoices go out? How about the refund processes? 

Anything to do with money is very touchy and sensitive. It could damage your reputation if a customer faces any issues at this stage.

2. It Allows You to Update Your E-Commerce Site

Running a business can be time-consuming. As a result, you may find that you do not pay too much attention to some things that need updating. But, in the end, it could impact the user experience on your website. 

Website testing allows you to make relevant adjustments to your site. For example, you may do away with things that you no longer need. It also gives you a chance to add new things to enhance the UX.

3. Performance and Functionality Testing At Peak Traffic Hours

Performance testing is vital for checking factors like page loading speeds. Unfortunately, the online shopper does not have too much patience. They also have too much choice to hang around waiting for your pages to load.

There are times you will experience a lot of traffic to your website. For example, you may have launched a new product or are running promotions. It would be a nightmare for you if your website could not handle the traffic at such times. 

Yet, no website is exempt from such situations occurring. In 2018, Amazon had to issue an apology when its site crashed during the prime day promotion. Functionality testing to handle such situations is critical. 

Some customers will leave and never come back if they experience any frustration. You cannot afford this to happen if you want to succeed.

4. SEO Testing

Search engine optimization (SEO) is critical for brand visibility online. You want to make it easy for the search crawlers to find you. SEO testing will include things like keyword use. 

Others are URL structure, sitemaps, and unique title tags. It is also essential to check whether you have optimized images for SEO.

5. Mobile Compatibility and Responsiveness Tests

Many e-commerce customers shop from their mobile devices. Therefore, you could lose a significant part of your customer base if your site is not mobile responsive.

Your audiences must get the same UX when browsing on mobile or desktop devices. Pages should display well, and the links should be responsive. Navigation and checkout should be seamless. 

It would be best if you ran the tests for all mobile operating systems. Such include Android, Windows, and iOS. For example, you don’t want a situation where Android users can access your services while IOS can’t.

6. Security and Vulnerability Test

E-commerce platforms collect a lot of confidential information from customers. Such data includes credit card information and contact details. Because of this, e-commerce platforms are a viral target for hackers. Therefore, installing the right security measures is the first step in protecting against vulnerabilities. 

But, cybercriminals are increasing their sophistication in attacks. The business cannot afford to let down its guard for even one minute. Security testing is critical for the detection and prevention of such vulnerabilities.

7. Browser and App Testing

You have no control of which browser the shoppers prefer to use. There are many options, including Google Chrome, Explorer, Firefox, and Opera Mini. Browser testing ensures that the UX is smooth on whichever one they are using.

It would help if you also did the same testing for any apps or plugins you have. Regression testing, for example, is essential. It allows you to maintain the same functionality even when you make changes to the site.

The online user mustn’t experience any glitches. You can only prevent this by continuously checking that everything is functioning well.

Final Thoughts

E-commerce website testing is a critical component in the maintenance of your platform. It allows you to be proactive in detecting problems. You also fix them before they impact your business. It helps improve performance, usability, and security, resulting in a good user experience.

The Importance of eCommerce Website Testing

Omnichannel eCommerce for Top Selling Online Products

Digital Marketing Strategies by Understanding eCommerce

Join the Club!

Every week, we'll be sending you curated materials handpicked to help you with Digital Marketing. 

Plus, you'll be the first to know about our discounts!

We don’t spam! Read our privacy policy for more info.