Websites provide innumerable benefits to businesses. It plays a crucial role in reaching out to the customers and expanding your business. It is essential for carrying out sales and marketing activities for your business.
In addition, a website helps build your brand credibility and authority in today’s competitive market. It acts as the face of your brand.
Did you know that there are many legal requirements your website should adhere to at all times? These legal requirements ensure that the websites are truthful and honest.
In this blog, we will understand the importance of compliance for websites. We will also understand a few regulations and guidelines websites need to follow to comply with the legal requirements.
4 Reasons Why Your Website Must Follow All Compliance Regulations
1. Protect Your Company from Lawsuits
Websites must adhere to compliance guidelines irrespective of how successful or big the company is. The failure of which can result in legal lawsuits against the company.
These lawsuits are often accompanied by hiring a competent lawyer and paying hefty fines as penalties.
According to a study by ADATitleIII.com, there were approximately 11,400 lawsuits filed against websites that were not compliant with ADA Standards in 2021.
Hence, websites should follow all compliance guidelines and prevent the company from being penalized for not being website compliant. Web Accessibility Solutions
2. Provide a Seamless User Experience
User experience plays a crucial role in attracting and retaining visitors to the website. For example, if a website is poorly structured with tedious navigation, the visitors might not feel like revisiting it. A study by Toptal revealed that 88% of visitors would not return to a site after a bad user experience.
Joe Troyer, CEO & Growth Advisor of ReviewGrower, says, “By following the website compliance guidelines, you are unknowingly improving the user experience aspect of the website.” For example, ADA guidelines encourage using simpler navigation, alt tags for images, etc. This will enhance the overall user experience and help individuals with a disability to navigate the site.
3. Improve the SEO Rankings
Enhancing the website’s user experience contributes greatly toward boosting its SEO rankings. Dustin Porreca, SEO Manager at Elevate Demand, says, “The seamless navigation helps improve the website’s usability and lowers the bounce rate.” Similarly, using structured content with the right headers, title tags, alternative text, and meta tags increases the SEO score while complying with ADA terms.
4. Foster a Better Brand Reputation
Martin Lassen, Founder & CEO of GrammarHow, says, “The world is becoming more diverse and inclusive today. Having a website that caters to all kinds of audiences makes businesses stand out, thereby boosting the brand reputation.” It offers businesses a competitive advantage and positively impacts website visitors’ minds.
Legal Requirements Every Website Must Follow
Here are a few most important website legal requirements every business must follow to protect itself from legal repercussions.
3. Terms of Service
Terms of service are the legal agreements the customers agree to follow to use your services. It specifies the rules, requirements, and specifications for using the products or services to the customers. It acts as a legally binding contract between your business and the customers.
General Data Protection Regulation or GDPR – a data protection and privacy law in European Union. It ensures businesses drawing traffic from EU citizens securely store their data under strict conditions.
Businesses should allow customers access to their information and ask them to consent to collecting and using it. It should also provide the means to withdraw consent and request for complete data erasure without any hassles.
Further, the customer data should be accessible only to a certain section of employees. Finally, in a data breach, the business must notify the users within 72 hours of its discovery.
Summing Up – The Importance of Compliance for Websites
Ensuring that the website is compliant with all legal requirements is essential for the success of your business. It will help you boost the website experience, build a brand reputation, and keep away from legal troubles.
Audit your website and make it compliant with all regulations today.
Kruti Shah is a content writer and marketer at The Marketing Drama. She loves to write about insights on current technology, Business, and marketing trends. In her free time, she loves baking and watching Netflix. You can connect with her on Linkedin.