The Future of Influencer Marketing Platforms: 5 Major Predictions by Market Experts
The influencer marketing industry is growing at an incredible pace. In just a few years, it has become one of the most popular and effective ways to reach consumers. And as the industry continues to grow, so do the platforms that support it. Here, we will be looking for predictions for the future of five major influencer marketing platforms.
The global influencer marketing platform market is expected to grow at a CAGR of approximately 31.2% from 2021 to 2027.
Some experts believe that influencer marketing platforms will become more specialized. This means there will be platforms for specific niches, such as fashion, beauty, or travel. This will allow brands to easily find influencers who are a good fit for their products or services. With all this, influencer marketing platforms will become more global. This means that platforms can connect brands with influencers from all over the world. This will give brands access to a wider range of influencers and allow them to reach a larger audience.
Some reports say that influencer marketing platforms will become more data-driven and customer-centric. This means that platforms will use data to help brands identify the most effective influencers for their campaigns. This data includes engagement rates, follower counts, and demographic information. Overall, there are some major predictions for the future of influencer marketing platforms. These predictions suggest that platforms will become more specialized, global, and data-driven.
Social Media Trends That Will Impact Influencer Marketing in 2022
Many social media platforms have emerged recently and become popular among users. Some of these social media platforms have gained an immense number of users enjoying using the platform and earning a side income by promoting brands and products. However, the biggest impact of such social media platforms was seen in 2022 after the Covid-19 pandemic. A few platforms are predicted to have a major impact on influencer marketing during the said period, including TikTok, Snapchat, Facebook, and Instagram, of which TikTok was the most used platform.
TikTok is a relatively new social media platform that has been growing in popularity at a rapid pace. The TikTok app allows its users to create short videos that are set to music and short musical videos, including dubsmash. TikTok has already had a major impact on the world of fashion and beauty, and it is predicted to have a similar impact on influencer marketing. However, the ban on TikTok in India has led the company to huge losses and eventually took Instagram to the top position in the most used social media platforms.
Instagram is a social media platform predicted to impact influencer marketing majorly. It is a photo-sharing platform popular among celebrities and everyday users. Instagram offers unique features such as IGTV and Stories, and in recent updates, it has introduced a new feature called Reels, which has become more famous and is widely used worldwide. The introduction of Reel in the Instagram platform has made it attract more users and helped it reach the top spot beating TikTok.
Snapchat is another social media platform predicted to impact influencer marketing greatly. Snapchat allows users to send photos and videos that disappear after a certain time. This makes Snapchat an ideal platform for behind-the-scenes content and exclusive sneak peeks. Teenagers are found to love this application and are using it for fun, creating snap streaks, and enjoying themselves with their friends.
The Rise of TikTok and Its Potential for Influencer Marketing
TikTok has become one of the most popular social media platforms at a very fast pace, especially among Gen Z users. What sets TikTok apart from other social media platforms is its focus on short videos, usually around 15 seconds in length. These videos are often creative and quirky, which has helped to make TikTok a very popular platform.
TikTok also has a lot of potential for influencer marketing. Influencers on TikTok can create short videos that show off a product or service. They can also use creative Hashtags to help promote a brand or product. It also has a “Brand Takeovers,” which allows brands to take over the TikTok app daily and showcase their products or services. Overall, TikTok is a rising star in the social media world and has a lot of potential for influencer marketing. Brands looking to reach Gen Z audiences should consider using TikTok as part of their marketing strategy.
The coronavirus pandemic has had a major impact on influencer marketing. People worldwide spend more time at home, so online influencers have become even more important. In addition, people are using social media to stay connected with friends and family and turning to influencers for recommendations on products and services.
Research experts predict that the coronavirus pandemic will have a lasting impact on influencer marketing. They believe that social media will continue to be an important part of people’s lives and that influencers will play a key role in helping people make purchasing decisions. Influencer marketing is expected to grow significantly in the coming years as businesses recognize its importance.
Ways to Make Your Influencer Marketing Campaigns More Effective in 2022-
- Use a mix of influencer types: While nano and micro-influencers can be more cost-effective, don’t forget to use a mix of influencer types in your campaigns to reach your target audience in different ways.
- Go beyond Instagram: As popular as Instagram is, it’s not the only platform where you can reach your target audience. Think about using other platforms like Snapchat, YouTube, and even TikTok to reach your audience where they are spending their time.
- Create original content: With so much content produced by influencers, it’s important to ensure that your campaigns stand out from the rest. Creating original content is one way to do this.
- Please use data: Data is more important than ever in influencer marketing. Use data to inform your decisions about which influencers to work with, what type of content to produce, and how to measure the success of your campaigns.
- Be authentic: In a world where consumers are bombarded with marketing messages, it’s more important than ever to be authentic in your approach. This means being transparent about relationships with influencers.
So, with all the information discussed above, it’s safe to say that influencer marketing platforms are here to stay. Furthermore, with the continued rise of social media, these platforms will only become more popular and widespread in the coming years. Owing to all this information, our experts have predicted five major trends that we can expect to see in the future of influencer marketing platforms:
- Increased focus on data and analytics
- Greater transparency around influencer relationships
- More options for connecting with influencers
- More detailed reporting capabilities
- Enhanced platform features and functionality
Snehal Kamble is a Content Strategist at Straits Research. She is also skilled in SEO, Social Media Marketing, and Content Writing. In addition, she is passionate about Writing and Reading. She is Based in India and has been working as a Freelance Content Writer Since 2020. You Can Connect with her on LinkedIn.