The Evolution of Logos in Marketing
- Branding, Graphic Design

The Evolution of Logos in Marketing

When customers think of your brand, millions of ideas come to mind. While many of these ideas are subliminal, marketers often know that these thoughts and feelings are exactly what brands want to create with a carefully crafted message.

Believe, humor, or power, there is a wide range of emotions created by the right combination of color and text, which can be used effectively by highly effective marketing campaigns. An animated logo is one of the fastest ways to get a unique message across, as it works through the eyes of your audience.

A logo is a graphic design symbol that your company uses to allow people to recognize it. It is a visual display of your brand identity to instantly build trust and get people to get your favorite message across.

Logos have the power to drive your brand to success or crash and burn on the side of the road. Today, every organization talks about the importance of a successful logo when planning their marketing strategy, but when did it become essential?

Starting of Logo

Heraldic designs can be found in ancient Greece, where rulers introduced coins. Although people have used various symbols to express their identity and social status since the early days of organized society, characters give Ancient Egypt such an identity.

Today’s modern symbolism can be traced back to the last century and the Renaissance, and this was when potters, architects, and goldsmiths began to mark and press their works as proof of ownership.

Over time, society changed and became more industrialized—over 700 lithographic printers in the United States alone by the nineteenth century. However, the credit for publishing art went to the printing companies rather than the artists or artists.

The style and innovation continued to develop, and in the 1870s, children’s coloring books and newspapers began to appear at low printing costs. The infamous Victorian flair for this style has given rise to a wide range of influential typologies to represent various companies and brands.

Symbolism in Logo design

Icons have always been and will be an integral part of logo design. Symbols and symbols (including the alphabet) have meaning in logos because they are based on thousands of years of value in human literature and visual language. When a logo design company uses an apple image, they rely on decades of solid symbolic representation. Creating a symbolic eco logo means joining the tradition of social dialogue that it already has.

Fragment of a vase

In many ways, vase fragments from the 3rd millennium BC, the figures in this vase resemble Lascaux cave paintings and modern paintings such as the puma sign. These similarities show the coherence and unity of human relations over vast distances, both in time and geographical location.

A successful relationship with design requires the ability to see the broader picture of human interactions and imagination. As we now know, logo design is a technique that gained popularity among businesses and companies in the 20th century. However, visual communication is no different from the 15th century, when royal courts used family symbols, uniforms, and religious symbols to support identity and unity.

The result of semiotics (the study and use or description of signs and symptoms) is the treatment of human interactions in terms of signs and symptoms. Language, images, taste, and smell are all examples of cues, and these are things that have no hereditary meaning unless we choose to. With meaningful investment in signs and symbols, we see, interpret and interact with the world around us.

The Greek Signature Seal is a type of seal used to represent the signature of a person.

The wealthy Greeks used special seals from the 5th century BC onwards. These stamps are issued to sign or approve official documents in Greece. There is a long history of using animal images for self-identification, predating the use of famous animal logos such as lacrosse and penguins.

Symbols are highly thematic and depend on the context in which they are used. If we take the swastika as an example, it has been used by many cultures worldwide for over 5000 years to represent many positive concepts, including luck, life, and the sun. It is also a symbol of strength and power.

Even top experts can disagree about whether a particular logo is a masterpiece or a monster, which shows how difficult it can be to think of meaning in logo design. However, the personal aspect of importance in logo painting is one thing that makes it beautiful and exciting.

First logo

The increase in mass production during the Victorian period led to increased interest in handicraft loans, which led to the introduction of this particular mark. The first logo to be registered as a trademark was the Bass Brewery Company in 1876. It was a red triangle with the word “bass” in the exciting text, unlike the immediately recognizable Coca-Cola scroll.

The psychology of color first emerged in the 19th century with the “color theory” of Johann Wolfgang von Goethe, which described red as having effects on attractiveness and prestige. Was the owner trying to wake up with his catch freeze?

Branding business logos This trend continued until the invention of television, when mass communication companies encouraged companies to opt for visual communication, resulting in the symbols we know today in marketing and branding.

There has been a lot of change in symbols since ancient times. However, characters are still used to convey a message about you or your brand without the need for language.

Logo in marketing today

Today, a logo is still a visual representation of your corporate identity, even when the market is crowded, and customers search for the logo every day by hundreds, if not thousands, of people.

Did you know that 90% of the information in our brain is viewed and processed 60,000 times faster than text? Armed with this knowledge, it should be no surprise that brands strive to create the perfect logo that immediately resonates with their customers.

We treat people the same way we treat celebrities. We see them a lot every day, but when we reach out to or get to know them, do we engage in their conversation? Likewise, the goal of a brand logo should be memorable and evoke feelings of human interaction. So why invest in professional logo design, big and small?

The chosen logo brightens up your business. However, companies choosing an ever-changing “opinion” approach confuse their customers. If the company doesn’t decide on its logo, potential customers will realize that the change applies to its performance.

When you think of logos in the market today, there is a wealth of knowledge about color psychology that was unknown in the early days of logo design. We are affected by color consciously or unconsciously.

Today, we know that red evokes passion and action, while blue evokes trust and loyalty. Red Bull and Virgin are two very successful brands that use red to communicate with their target audience. On the other hand, blue is used by financial and technology executives like IBM and Barclays.

Successful modern logo

One of the most successful brands today is Google. So much so that the word has become a verb in its own right in today’s language. It is ranked fifth on Forbes’ 2015 Most Valuable Brands list and is an excellent example of a successful brand with this logo.

In September 2015, Google successfully renamed its logo to establish itself as an entertainment and creative company known for its April Fools jokes. This “flat-style” design includes a sans serif font and a bright yellow “O” that conveys warmth and optimism in the primary colors, telling viewers that the business itself is a mess. Could you not take it too seriously? The Google brand is so successful that it can only be recognized by removing the color and text.

Of course, not all brands are flourishing. Even the colossal snake, which we all refer to as pariah, has fallen into the trap of poorly designed logos, resulting in marketing dreams.

For example, the 2012 Olympic logo turned out to be a tornado, and the media heavily criticized the X-rated image. This network can connect you with a competent small business logo designer who can help you with successful design techniques. And to point out potential failures, make sure you don’t misinterpret or ridicule your message.

Powerful Marketing Tools.

Logos are one of the most powerful marketing tools that companies have, reflecting the values ​​and principles they stand for. Today, as in the days of ancient Egypt, Greece, and industrial Britain, your mark serves as a sign, used not only to claim property but also to protect against copying and copying.

An impressive logo builds brand loyalty and symbolizes those who wear it in their clothes, bags, and accessories. Companies should use their logo whenever they mention their service to reinforce this idea.

The market is full of logo designs, so to stand out from the crowd, companies need to consider their unique values, customers, and values ​​to create a logo that sets them apart from the competition.


Logo design has come a long way in the last 200 years. Over time, open innovation and collaboration methods have changed the graphic and interior design industry dynamics. And when it comes to open source innovation. This booming market for logo design puts you in touch with a whole network of graphic artists, logo designers, artists, and visual artists worldwide to help you create creative logo designs during the toughest times.

Author Bio: Jay Jangid has two years of experience in the news media industry with journalistic touch and knowledge of creating and recreating information into news and now serving ‘The Next Hint, Inc.’ and ‘Netflix Trends’ to serve people with the right and original content. LinkedIn | Facebook | Twitter

The Evolution of Logos in Marketing

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