The Digital Blueprint: Building Powerful Cannabis Brands
Cannabis marketers can use various online marketing tools to build their brands. First, they need to identify websites that prospective customers visit regularly. Then, they can use third-party advertising platforms and blogs to promote their brand and products, like high-THC marijuana seeds. They can also display ads on industry websites. They can also consider guest posting if the site has an active community.
Content marketing
Content marketing is one of the most effective ways to market cannabis products. The goal is to create useful content that engages a defined audience. This is an essential part of building a successful brand. Content marketing is essential because it allows cannabis companies to educate prospective customers and provide value. Cannabis companies can use blogs and other content to inform customers about the industry and its products.
Content marketing also allows cannabis brands to take a unique approach to the market. It allows businesses to tap into customer research to provide useful content. A well-done content marketing strategy will help cannabis businesses thrive in a competitive marketplace.
Influencer marketing
Creating an influencer marketing strategy for cannabis products is one of the best ways to build a brand and engage with potential customers. Licensed producers do not have to pay influencers to endorse or promote their products, but they can create brand ambassadors by creating exceptional products and prioritizing social media community engagement. However, there are some risks associated with influencer marketing.
It is important to carefully consider the influencer’s personality, content, and reach. Make sure the content is relevant to the brand. Also, look for transparent influencers about using cannabis products; for example, they can give insights on why cannabis seeds don’t germinate and some personal experience with them. To identify influencers, you can ask friends and family for referrals. The main goal of influencer marketing is to build brand awareness and generate leads.
Email marketing
Email marketing for cannabis products can be a great way to promote your products and get the word out to your target audience. Several services can help you get started with email marketing for cannabis products. Some platforms are free to use, while others require a fee. The best option for those who don’t need to use complex marketing automation tools is MailerLite. It has a 30-day free trial offers unlimited sends, premade templates, and automation workflows.
When promoting your cannabis products, build a list of subscribers to ensure that your emails get read by the right people. Then, test different messages and make sure they are unique. Once you’ve done this, start creating an email encouraging people to respond to your offer. Knowing how to use behavioral browsing to your advantage is also important.
Out-of-home advertising
Out-of-home advertising for cannabis products can be a great way to spread the word about your brand. But there are some regulations to follow when advertising cannabis products. For example, marijuana advertising is prohibited in California and Nevada, and advertising cannabis products in these states is illegal between 6 a.m. and 11 p.m.
To advertise your cannabis products, cannabis businesses must be aware of the varying state laws. In addition, there are still legal barriers to advertising at the federal level. As a result, cannabis advertising needs to be targeted and effective. Fortunately, the advent of programmatic OOH advertising has helped cannabis brands overcome these challenges. Through programmatic buying, cannabis brands can create and manage OOH ad campaigns, paying only for delivered impressions. They can also target specific population segments while remaining within the laws.
Text message marketing
In addition to social media marketing, businesses can use text message marketing to drive foot traffic to their cannabis stores. The effectiveness of this method depends on the targeted audience. As with any other marketing campaign, successful campaigns should have a specific purpose and an appropriate call to action. To make SMS campaigns as effective as possible, businesses should try to test them before launching them publicly. Businesses can use a tool like spring bugs live preview to check their SMS campaigns to see how well they do.
While no federal law prohibits using text messages for marketing cannabis products, the Federal Communications Commission (FCC) regulates using text messages for marketing purposes. Messages sent to non-compliant mobile numbers may be blocked. In addition, text messages must comply with the TCPA guidelines or risk being illegal.
