Email marketing is alive. It is still an effective method for marketers to build a relationship with their audience. Businesses need effective email marketing to reach their audiences that takes time, effort and a strategy. The whole process can be complicated and overwhelming for new beginners but you can learn and implement it quickly. Here is a step-by-step guide on email marketing that covers the best practices on how to get started from the very beginning to promote and grow your business.
- Establish your goals With email marketing, you can reach your audience for different objectives. The first thing you have to focus is on the goals that you want to achieve with email. It involves the type of campaigns, target audience, content to include and the measurement of success. Web design in Brampton provides an effective plan to drive conversions and build brand loyalty.
- Choose email template
Email header and footer: These places provide a consistent experience to the recipient. The header may include the logo of your brand. The footer should include the address of your company, social channels links and unsubscribe link as well.
Whitespace: Email designs can be cluttered easily so whitespace is necessary. You can drag the content and drop with adequate whitespaces with the help of modular templates.
- Write an attractive email – An engaging subject line, name and preview text are the most important part of your email that convinces the recipient to open the email. Once your recipient decides to open an email, the next content they focus on the headline, body text, and call to action. Build the emotional connection with the recipient through your text and focus on benefits for the reader. The use of images enhanced visual experience. You must choose images representing the concepts and interpretations of the content. Simple and bold images draw attention and do not distract your recipient.
- Stay away from the spam folder – Some recipients may want to unsubscribe from your email even if it is an engaging email campaign. Unsubscribing from email will remove them from your active list automatically. If you ignore to add the unsubscribe option, the risk of getting caught in the spam folder increases and can damage the reputation of the sender. You should also remove unengaged subscribers from your list.
- Measure your result – You get relief after scheduling and sending an email. Don’t forget to measure the results. For this, you can check the health of your email with an email marketing tool and your website analytics tool. The reports can help you to understand the interaction of people with your email campaign. Metrics like ’unique opens’, ‘Click-through rates’, ‘Unsubscribe rates’, ‘Spam complaints’ can give you the overview at a high level. Once you measure the results, you can take a further step to look at what is not right from your side.
Email marketing has been known to generate better ROI in comparison to other marketing channels. Effective email marketing creates a reliable connection of your brand with customers. It is an efficient and cost-effective way to reach your targeted customers. The more value you give to your target audience, the more they would like to hear from you.