In today’s internet age, we are overwhelmed with information. There are millions of pieces of content being made every single day, and that number isn’t slowing down any time soon. How can businesses stand out amongst all this noise? How can a business attract customers and — more importantly — retain them? Telling the story of your brand is one way to connect with people authentically and emotionally.
Brand storytelling is much more than merely reciting the facts and history of your company. It’s about thinking like a writer and choosing characters (the people who made your company what it is today), sharing conflicts, and detailing the emotions of what occurred. This is much more engaging to an audience than sharing facts and figures about your company. Brand storytelling isn’t simply to report — it’s to emotionally engage your customers, through telling the tale of your company that resonates in them deeply and captures their attention.
There has never been a greater need to tell your brand’s story than today effectively. More traditional forms of advertising increasingly put consumers off. Many of them are savvy enough to research brands before making purchasing decisions. It’s not always about price. Instead, these savvy consumers look for brands that they feel as though they can trust. Your company can be the brand that they want to support by telling a story that captures their attention.
An essential piece to the brand story is not to be afraid to share the company’s failures. All too often, brands want to show that they’re flawless. Consumers will appreciate the honesty with sharing what hasn’t worked along with what has. The accompanying infographic provides insight on how to do so and much, much more.