Small business owners and employees need to wear many hats daily, making small businesses incredibly rewarding yet incredibly demanding and complex. To truly succeed in a small business, you must focus on marketing in a very real way. Unfortunately, marketing isn’t something we all have experience with, and what works for you personally may not necessarily resonate with your customers. Therefore, it’s essential to always focus on learning and developing your marketing skills and strategy to get the most out of your small business. Let’s explore a few ways to take your small business marketing strategy to the next level with minimal effort.
Advance and Refine Your Skill Set
Soft marketing skills like creativity and innovation should be paired with hard marketing skills like being able to use marketing to get a return on your investment. The more you refine these skills, the easier it will be to pull them together to create a successful marketing strategy. Take time each day to read about different marketing skills, and look to your competition to see what they are doing right and how you could improve. Many online courses are available on writing, SEO, and even skills like leadership development at little or no cost to you.
Stay Updated With SEO
Search engine optimization is a great way to ensure you are on the first Google search page. Keywords and popular search terms change daily, so it’s essential to stay up to date on the most recent SEO trends and update your content regularly. Set a goal of producing new and high-quality SEO content daily or weekly. The more you create, the more likely you will see continued success for your small business.
- Explore the Market – Unless you have created an entirely new product or service that the world has never seen (very unlikely), you will want to do your market research successfully. Your competition is a great place to start by looking at what they are doing right and what they are doing wrong. You will also want to look closely at your customers to see what they are into! For example, suppose your customer base is focused on sustainability or eco-friendly packaging. In that case, you will have the knowledge and time to incorporate these elements into your business and marketing strategy and thus capture a larger market share.
- Website Optimization: Website optimizations can improve your business’s efficiency and overall performance. For example, an eCommerce platform that ships a large number of goods. This business could optimize its site by including a USPS shipping API that streamlines its service’s loading and delivery process. This will save time and money that would otherwise be spent on the process.
- Be Aware of the Latest Trends – Digital marketing trends also change daily, no matter your product or service. It’s important to be trendy and go where your customers are going, which means being able to pivot at a moment’s notice. Take time each week to research new advertising and digital trends that might affect your product. For example, if customers are raving about new shipping or payment options, it’s in your best interest to incorporate those into your business and marketing strategy.
- Understand Analytics – Collecting data and understanding what it means will give you the best idea of how successful you are and how successful you could be with some changes. For example, without access to data on your customers, you have no idea what resonates with them or what is turning them off. If analytics isn’t your thing and your small business doesn’t have access to a data-oriented staff member or website, consider taking online courses or certifications to get the basic idea of analyzing your data and using it to your benefit. You might also get some great ideas on free or inexpensive options for collecting, parsing, and analyzing the data that will eventually make your business successful.
- Get Good at Content Writing – Finally, as a small business operator or staff member, you will want to increase your writing skills to ensure future success. Your ability to write clear, simple, and compelling information will make the difference on all marketing platforms. The best way to teach yourself to write is to start writing! Start by looking at the best blog articles, product descriptions, or email marketing campaigns you can find and incorporate the elements you feel show your business in the best light. Be careful at this stage to avoid plagiarism as you grow your writing skills. Use your own words, and don’t forget to include your brand-specific language, keeping it uniform across all your platforms.
Small business has a unique advantage in marketing, as it is often able to pivot as needed in an instant to meet market demand. It’s time to take advantage of this maneuverability and make the most of your marketing opportunities in the upcoming year.
Follow these tips to create a next-level marketing strategy, and enhance your skills for a more prosperous 2022.