Ideal Platforms for Social Media Marketing

Ideal Platforms for Social Media Marketing

Social Media
Reasons Why These Seven Social Media Websites Are Ideal for Social Media Marketing There is a world within this world, and we called it social media channels. There are approx. 2.7 billion people live in the social media world, and the numbers are increasing with the rapid speed. Due to such staggering figures, the social media has proved to be a game changer in the marketing world. Regardless of size and worth of the business, the social media marketing is the first medium at which every marketer or businesspeople jumps on. The usage and feasibility of the social media marketing are highly immense that most of the marketers have started preferring social media as a primary medium of marketing. However, this medium is still new in the market and among…
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Using Social Media for Low-Cost Advertising

Using Social Media for Low-Cost Advertising

Finance 101
Social networks have completely changed the advertising industry. They offer low-cost and high-ROI advertising opportunities to billions of people. The reason for such a huge marketing disruption is the fact that social media websites enabled small businesses and individuals to compete with big corporate enterprises. Mark Zuckerberg is one of the pioneers of social media marketing. In 2004, when Facebook was just a social platform for Harvard University students, users were able to purchase advertising space for their promotional banners. These banner commercials were called Flyers and they were used by students for announcing parties and gatherings, and by small businesses from the Harvard University campus. Flyers’ prices ranged from $10 to $40. Thanks to social media’s viral nature, skillful marketers can still create a huge ad reach for the…
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7 Top Live Stream Android Apps

7 Top Live Stream Android Apps

Mobile
Live video streaming apps have taken the world by storm in the previous years where it is evident that these apps are quite old. Previously the phones were not compatible but now with speedy internet and HD cameras it is the perfect opportunity to download such an app and live stream/ broadcast it globally Below are the top live streaming apps: Periscope: This live streaming app is from Twitter which typically offers a great interactive service if the user beforehand is on Twitter. Streaming can be enabled from the Twitter app, simplifying its usability. Viewers can access the live stream from the web or Twitter sans having to download Periscope. Viewers can interact with the live stream by various methods providing a satisfied experience. This app can replay its video…
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An Online Brand Strategy Like No Other

An Online Brand Strategy Like No Other

Branding
Wendy’s Roasting Strategy: An Online Brand strategy like no other Coming up with an online brand strategy that is unique and impactful is difficult, but an American fast-food joint named Wendy’s seems to have stumbled upon a strategy that resulted in a spike in sales and enhanced brand recognition. If you haven’t heard of Wendy’s new strategy, it basically involves Wendy’s responding wittingly to trolls on Twitter who are either insulting Wendy’s or complimenting their competitors. Wendy’s is unapologetically roasting people along with its competitors and it’s hilarious! Most responses are playful while others were quite harsh; either way, Wendy’s took a huge risk. Wendy’s identity was lost in the competitive world of fast-food ruled by McDonald’s and Burger King but it managed to make a name for itself through…
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7 Strategies to Boost Your SEO and Gain Links with Influencer Marketing

7 Strategies to Boost Your SEO and Gain Links with Influencer Marketing

Social Media
Influencer marketing is an exceptional way to improve your internet presence, but you’ll have to be careful about the way you approach the situation. In the past, Google has penalized websites for inauthentic influencer marketing efforts. Buying links may seem like the easiest way to go, but search engines are catching on much faster than they used to. A great influencer marketing strategy will always start from the ground up, and you’ll need to come by your links honestly. If you want Google to work for you, you’ll need to play by their rules. Get to Know Your Influencers When you contact influencers out of the blue, some of them may agree to work with you. Be wary. Most of the influencers who are willing to help you boost your…
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Skyrocketing Engagement on Social Media

Skyrocketing Engagement on Social Media

Social Media
3 Apps For Skyrocketing Engagement on Social Media Engagement is perhaps the highest goal of businesses on social media. It has a lot of different definitions for brands, but in the end, it represents the true return on your social media marketing. As much as we would all like to constantly improve this metric, it’s impossible to do without a little help. Today we’re going to look at what engagement means for your business, followed by a look at three tools you can use to enhance and improve this aspect of your social marketing. What is Engagement and Why Does it Matter? Depending on your brand’s product or service, and your goals, engagement can mean a lot of different things. In his article on the subject, Jason Falls defines this…
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Internet Marketing Tips For Your Small Business

Internet Marketing Tips For Your Small Business

Content Marketing
Six Expert Internet Marketing Tips For Your Small Business It may be a start up or progressing small business or can be a stable one, nevertheless, any business stages, may it be small or big, should be given enough time and attention in terms of marketing. True enough that business competition now is getting tighter, whichever industry it can be, thus you have to make your way to ensure that you are working on, only the most effective and reliable marketing style and techniques. You may have ventured or started working on small business, but that should not stop you from thinking big about marketing your business on the Internet. Six Expert Internet Marketing Tips For Your Small Business Marketing on the Internet can be your greatest advantage in making…
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Instagram Is Crucial to Your Business. Learn Why!

Instagram Is Crucial to Your Business. Learn Why!

Social Media
The advent of social media networks has changed the way businesses market their products and services. Businesses are now able to reach a lot of people without shelling out a ginormous amount of money. Using or not using any social media platform can be a big deal breaker for business people. There are a lot of social media platforms at present and among them is Instagram. This is one of the most popular platforms out there with over 500 million active users. Instagram caters to around 95 million image and video posts daily.  With all these stats, businesses can take advantage of using Instagram services. Instagram, the modern Agora The Agora was a gathering spot in ancient Greece. At present, you can say that Instagram is the Agora for people…
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Growing Your Instagram Following

Growing Your Instagram Following

Content Marketing
Social media is very influential nowadays. People enjoy the thrill of posting and getting surprises online. One of the most famous social media applications is Instagram. Instagram is a mobile photo and video sharing application that lets you post pictures and videos to share with your followers. Truth be told, it isn’t at all surprising why marketers are trying to increase views on Instagram videos and increase their page likes on the platform. While many want to be hands-on on their accounts, managing all your accounts is no easy job, and you need all the help you can get. Here are some tips to help you grow your Instagram account. Increase Likes on Instagram Photos To buy likes on Instagram has been a trend recently. Like Facebook, Instagram is a favorite…
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Digital Media Our Favorite Tools

Digital Media Our Favorite Tools

Business Tips
Some things in life we just take for granted until they are just not there.  A large part of our work is based around Twitter.  Not only do we post to Twitter, but we us it as a sign in tool for other services - so you can image our dismay when the entire internet went down. OK, maybe the entire Internet, but a pretty big chunk. That got us thinking. What other tools do we use on a daily basis that make our life easier? This is a short list of free tools or apps we use every day that we just couldn't live without. Yoast SEO - We love Yoast because it provides a quick check to make sure we've got the basic SEO elements covered.  Alt tags?…
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