Ideal Platforms for Social Media Marketing

Ideal Platforms for Social Media Marketing

Social Media
Reasons Why These Seven Social Media Websites Are Ideal for Social Media Marketing There is a world within this world, and we called it social media channels. There are approx. 2.7 billion people live in the social media world, and the numbers are increasing with the rapid speed. Due to such staggering figures, the social media has proved to be a game changer in the marketing world. Regardless of size and worth of the business, the social media marketing is the first medium at which every marketer or businesspeople jumps on. The usage and feasibility of the social media marketing are highly immense that most of the marketers have started preferring social media as a primary medium of marketing. However, this medium is still new in the market and among…
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Social Media Marketing for Top Google Rankings

Social Media Marketing for Top Google Rankings

Social Media
How Social Media Marketing Helps eCommerce Brands Top Google Rankings If there is one ranking that brands and companies want to top, it is Google. The obsession over Google ranking has indeed changed the way marketers do their job. Suddenly, landing on the first page of Google searches became a goal, a target, an end by which all means are designed. eCommerce businesses and brands know this all too well. After all, they revolve around the virtual world where, like most brands, they are at the mercy of Google. If Google does not know who you are, how else can your customers find you? At the same time, they also know that they have to do social media right. Social media performance can make or break a brand. But does…
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How to Win Clients and Influence Markets with Social Media Marketing

How to Win Clients and Influence Markets with Social Media Marketing

Social Media
Social media marketing is the utilization of social media platforms to promote services and products. Social networking gives your business a lot of opportunities to reach a big audience in a short span of time. With this social media availability, you are given a chance to utilize it to attract and win ideally matched clients. To make social media valuable, there should be a clear understanding of your purpose and goals. Take time to focus on building a relationship that will influence and increase your engagement. Be a better source of information to them, and don’t jump too abruptly into the sales aspect without creating a good relationship. Ensure to know what strategy would work for your business and how to take action to attract clients. Check out the list…
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Tips for Creating Successful Social Media Videos

Tips for Creating Successful Social Media Videos

Video Marketing
As the power of social media platforms is realized, more businesses are beginning to take advantage. Social media is one of the most efficient and effective ways to market products and interact with customers. In line with this fact, many companies are finding that videos posted on social media are helping to increase their product exposure. Here are some tips for creating successful social media videos. Use Customer Testimonials One of the most effective ways to create social media videos is by implementing customer testimonials. When a customer enjoys a product, displaying their satisfaction can go a long way in inducing others to look into the product, and this can lead to a purchase. When your business is creating a social media video, consider showcasing a few clients who have…
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7 Strategies to Boost Your SEO and Gain Links with Influencer Marketing

7 Strategies to Boost Your SEO and Gain Links with Influencer Marketing

Social Media
Influencer marketing is an exceptional way to improve your internet presence, but you’ll have to be careful about the way you approach the situation. In the past, Google has penalized websites for inauthentic influencer marketing efforts. Buying links may seem like the easiest way to go, but search engines are catching on much faster than they used to. A great influencer marketing strategy will always start from the ground up, and you’ll need to come by your links honestly. If you want Google to work for you, you’ll need to play by their rules. Get to Know Your Influencers When you contact influencers out of the blue, some of them may agree to work with you. Be wary. Most of the influencers who are willing to help you boost your…
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5 Stereotypes About Instagram Marketing

5 Stereotypes About Instagram Marketing

Social Media
As social media marketing become more and more popular, stereotypes about the famous platforms have also emerged out of nowhere. Sad to say, a bundle of people has strongly believed these myths and that in turn affect their marketing performance. With that being said, I thought I might do a little bit of research and help you out which things about Instagram should you believe and which ones should you cross out from the list. Here are the five stereotypes about Instagram that aren’t always true: #1: Professionally Taken Photos are a Must I’ve encounter a number of people telling me that professionally taken photos are the key to a successful online campaign. Well, this is partly true but only because professionally taken photos are usually of high-quality, and that…
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7 actionable email marketing tactics to re-engage your customers

7 actionable email marketing tactics to re-engage your customers

eCommerce
Your customer’s inboxes are always bombarded with emails because email is still among the top traffic sources in eCommerce. This is also the reason why some of your messages might be overlooked by people who subscribed to your list. If you focus on building an email list to reach a bigger audience with juicy deals, don’t forget that your business growth relies on keeping your subscribers engaged and converting them into happy customers. Lose your customers and you lose your business. I’m sure that looking through your subscriber list, it’s still easy to find those who subscribed, bought something once, but now they seem to be non-responsive to your messages. Should you try to win the inactive customers back? You definitely should. Here is why. What You Will Learn Why…
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Top 5 Benefits of eCommerce Infographics

Top 5 Benefits of eCommerce Infographics

Content Marketing
Could your eCommerce business be more efficient with its content strategy? Running a business and managing your websites content can be time-consuming, therefore it is important that your business is creating content that is capturing your market. Think about it logically: it takes 50 seconds to read 200–250 words, however, it takes only 1/10 of a second to process a visual scene Attracting your customers can be easily done by adding colour and images to your content. It is a known fact that humans are attracted to visuals and colour, therefore, using an infographic to display the information you want your customers to know will improve your current content eCommerce strategy. Infographics Can Make Your Content More Understandable There are many benefits of infographics.  As an infographic breaks down information,…
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Social Media Building on Rented Land

Social Media Building on Rented Land

Social Media
If you've been around social media awhile inevitably you do something to piss off the Social Media Gods.  Or in more technical terms post content that somehow may be construed as violating their Terms of Service Agreement.  Of course, there is no recourse, the violation may or may not have occurred, and you are left  scratching your head or pulling out your hair - depending on how many times you've been down this path. Social Media Building on Rented Land The other morning I was greeted with the following email from Google+  - We've determined that your posts may be in violation of our User Content and Conduct Policy. Facilitating the sale of regulated goods or services, or promoting regulated goods and services to inappropriate audiences, is not permitted. Continued…
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21 Unbeatable Ecommerce Marketing Tips

21 Unbeatable Ecommerce Marketing Tips

Marketing
Your ecommerce website is your global trading point. It is the face of your business for the online population and constant efforts are needed to improve the branding and performance of your ecommerce store. Content creation, marketing strategies and a/b testing are some of the things which you should consider doing on regular basis. Here we are sharing top tips to improve your ecommerce store: Create a content marketing strategy An ecommerce website needs a content marketing plan to create brand awareness. Educate your customers about different product services through blogging. You can increase the trust and improve brand awareness by providing valuable information to your buyers regularly through your business blog. Ask Them to Follow Your Business on Social Media Add your social media accounts to your ecommerce store…
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