Importance of Keywords

Importance of Keywords

Internet Marketing, SEO
Online presence matters greatly in this age for many to most businesses as it can be a great extension for their market visibility and sales improvement. This is why many businesses are setting up websites and social media accounts, as they are some of the most common ways of establishing an online presence. Businesses who do not establish their online presence are missing out on the big opportunity that the Internet is presenting to them in terms of being able to expand their visibility in their niche, which can result to more leads and/or sales. A crucial factor that business should take into consideration for their websites and social media posts are keywords – which are words or phrases that users type into search engines and other search functions to…
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5 Best Tips for Better Google Surfing Results

5 Best Tips for Better Google Surfing Results

SEO
Abstract: Finding the right website on Google can be a troublesome process. However, you can change the way you usually surf to yield better results. There are hundreds of millions of websites on the Internet. Due to this, an excessive amount of information is available at our disposal. This, however, doesn’t always help us, as at times, we don’t find the place we actually want to reach. This calls for searching for ways using which we can improve our surfing results over the Internet in general, and Google in particular. Using keywords is the most basic way to reach the desired place on a search engine, but this doesn’t always prove to be helpful. According to royal.Pingdom.com, there are around 255 million websites on the Internet. This also means that…
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SEO Trends That Are Going To Dominate 2017

SEO Trends That Are Going To Dominate 2017

SEO
Search Engine Optimization (SEO) is a process to maximize the number of visitors to a particular website by making sure that the website ranks high on the results generated by the Google. SEO is basically a game of one-up your opponents. And the best way to attain this kind of competitive dominance is by making yourself aware of the changes that occur in search engines. And keep these changes occurring, you need to be aware of them. These new changes and trades make SEO an interesting process. Following are the SEO trends that are likely to dominate 2017. The Rise of Accelerated Mobile Pages (AMPs). One of the SEO trends that will dominate in 2017 is the trend of accelerated mobile pages (AMPs). It is basically known as an open-source…
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Top 5 Best SEO Tools To Boost Digital Marketing Campaigns

Top 5 Best SEO Tools To Boost Digital Marketing Campaigns

SEO
Tech Picks: Top 5 Best SEO Tools To Boost Digital Marketing Campaigns In 2017 When it comes to increasing site ranking, improvement of website traffic or showing up on the first page of organic results, SEO can be your best buddy. Although there are reputable marketing agencies like SEO Sydney that provides services on improving your website, you might want to do the personal labor first and use available SEO tools instead. Using search engine optimization tools can help you elevate the status of your site in the web page ranking and entice more people to visit your site and explore the products and services that you offer. But with so many SEO tools available right now in the market (some are free), choosing which works best for your business…
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5 Tips for SEO Keyword Research In 2017

5 Tips for SEO Keyword Research In 2017

SEO
In an SEO strategy, Keyword research is the most important as well as intricate task. Keywords are responsible for the amount of targeted traffic that is driven to the business. Therefore, it is important to search the right keywords for the right strategy. Let’s have a look at some tips which will help an individual to conduct SEO keywords Research in 2017: Using the Keyword Research Tools: There are many Keyword research tools available online. An individual can use it to plan an effective strategy for his business. The variety of tools includes SpyFu, keyword Spy and SEMrush. These tools usually provide the insights about the search volume, the related keywords, the number of clicks per day and the average cost per click. Furthermore, if the person has little or…
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Getting Started with SEO & PPC

Getting Started with SEO & PPC

SEO
If you are contemplating integrating a digital marketing strategy into your marketing plan, you may be battling over SEO and PPC. Both have their own benefits and can be helpful to online businesses of all sizes. Digital Marketing Strategy Many believe that digital marketing is simply a race to the number one spot on Google, however, it is much more than that. Digital marketing helps your business gain authority, meaning it will be all round more trusted by search engines and potential customers. Main player search engines such as Google, Yahoo, and Bing will monitor your website. They are constantly checking for keywords and linking pointing to your website pages – this is where SEO comes into play. On the other hand, PPC (Pay Per Click), is about gaining advertising…
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How to Build a Website

How to Build a Website

Finance 101
Step-by-Step Guide for Beginners Whether you are looking to create your own websites or for somebody else, you can accomplish that very easy these days. Web sites have been simplified and there are a lot of services and platforms out there that can help you create professionally looking sites. This 10 step process outlined below depicts everything you need to know to make your own successful and highly profitable website. In fact, there are millions of books and resources about website building, internet marketing, SEO, and so on. You can waste a lot of your precious time and money studying them before you get anything done. Even if you are a complete novice and have never touched internet marketing so far, I can assure you that you will know everything…
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Home Based Jobs for Digital Marketers

Home Based Jobs for Digital Marketers

Business Tips
Image source: https://static.pexels.com/photos/245032/pexels-photo-245032.jpeg Although most of those involved in digital marketing share their office with other colleagues, enjoy their company and thrive on creating synergy, there are more and more those who are forced to or simply prefer to work from home, with occasional visits to a coffee shop from where they can also exploit the advantages of their virtual office. This trend is not surprising, bearing in mind the very nature of the digital world, where the virtual work environment is cherished. So, if you’re interested in pursuing a career in the world of digital marketing, but would prefer to work from the comfort of your own home, here are some of the jobs you might want to consider. Marketing Copywriter This is probably the job that most people…
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Top Ranking Factors To Consider In 2017

Top Ranking Factors To Consider In 2017

SEO
Google’s search algorithm always offers the most accurate and relevant organic search results. Using its now infamous PageRank formula to assess the quality and quantity of content and links, Google has categorized and cataloged the better part of the internet and has always produced accurate search results, no matter how many times it was used. This made both the corporations and individuals realize the intrinsic power of organically appearing at the top of a search results page, and that’s where things started to change. Some shady characters were very adamant in playing the system, which isn’t that surprising once you understand exactly how much money was in stake to appear top and center in the search results. This led to the creation of gigantic content and link farms which were…
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How To Secure an eCommerce Store

How To Secure an eCommerce Store

eCommerce, Website Development
It comes as a prime responsibility of every e-commerce website development company to make sure the website so made is secure from any threats. This approach is not “one and done” and time to time watch on the website so made is crucial. Many web hosts face several issues and at times many websites get compromised. It not one but almost very website type like Magento, ShopSite and WooCommerce gets affected. Let’s have a look what kind of compromises are faced and how hackers are using the loopholes to their advantage. The type of hacks: Whenever an e-commerce store is compromised it generally falls under one of these hacks. The details of admin are obtained through malware on PC: This issue has seen a considerable amount of rising these days.…
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