7 Reasons your E-Commerce Business Needs a Mobile App

7 Reasons your E-Commerce Business Needs a Mobile App

Mobile
Many business owners wonder why, when their website is already mobile responsive, they should invest time and money in developing their own app. Whilst many businesses have so far got by without one, having an app is going to become standard practice for e-commerce retailers and you don’t want to get left behind. Beyond a sense of keeping up with the competition, an app can provide a lot of valuable extras for you and your customers. From user experience to marketing to sales, a dedicated app can work wonders for your company. And as the technology develops, these opportunities will only expand. Still not sure an app is for you? Here are just some of the things a mobile app can do for your e-commerce business: Increase Sales Just last…
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Businesses Don’t Need an App to Keep Customers Engaged

Businesses Don’t Need an App to Keep Customers Engaged

Mobile
Why Small Scale eCommerce Businesses Don’t Need an App to Keep Customers Engaged With mobile usage on the rise, having a mobile app might seem to be the obvious move to a number of eCommerce players. After all, it is no longer expensive to build an app. However, should cost be the only criteria for you to decide whether you need an app for your business or not?   Though going mobile is imperative for you to grow your reach and engagement, you don’t really need a mobile app to do so. Moreover, there are a number of challenges that alleviate the need for small eCommerce players to use mobile apps. Challenge 1: App Discovery Competition has made app discovery really difficult. With over 2.6 million apps in Google Play Store,…
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How to have a successful app?

How to have a successful app?

Business Tips
Apps have become an integral part of our life. Today even for our smallest of needs we are using apps. Thus there is no doubt about the importance of apps for us. Because of the growing competition in the app industry, it has become even more important that you have an app that is loved by the users. But ensuring that your app is well accepted is not something you can guarantee. You will have to be in constant touch with your mobile application development company to make sure that they are on the same page as you when it comes to strategizing ways to make your app a success. There are different ways by which you can stand ahead of the competition and make your app a hit among…
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Which eCommerce Platform is Right for your Business?

Which eCommerce Platform is Right for your Business?

eCommerce
There are a lot of ways to be certain that you are using the right e-commerce platform for your online business. Start by reading independent reviews. Business owners who have tried these platforms before can give you an idea of their experience in using them. From their reviews, you can trim the options down. Just make sure you read a lot of reviews. Otherwise, it will be heavily tilted towards one option and you miss out on the rest. Another strategy is to use the free trial version. Some e-commerce platforms allow you to try their basic features first to see if you are comfortable in using the said platform. You can decide later on if you wish to avail of their main features. The price should also be a…
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Use Mobile Apps to Grow Your Business

Use Mobile Apps to Grow Your Business

Mobile
With the speedy progress of the mobile and app market, the digital market has featured some radical alterations. The people functioning in the virtual environment should possess a properly structured scheme for the future. Below mentioned are aspects which guide entrepreneurs to mobilize the app market Adapting data with regards to mobile users Entrepreneurs who are used to operating on a desktop computer may find it hard to cope up with mobile products. Hence businesspeople who are focused on mobile users must revamp their website to display the germane details initially. It is important to design an internet website which is compatible with mobiles, Thanks to responsive designs, the features could be accumulated into the site without any hindrances. The texts and images should be incorporated into the mobile devices…
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Mobile Apps Help Small Businesses

Mobile Apps Help Small Businesses

Mobile
Mobile Applications and their Positive Impact on Small Businesses Mobile apps are extremely common with users nowadays. People who use Smart phones, Tablets or a music Player for that matter, come across Mobile apps every day. They find their purpose in many fields right from morning till night. Mobile apps are used for Online shopping, to buy food, to pay a bill, to book a cab and it serves several other objectives. By implementing these apps in an efficient way, small businesses can really make an impact in the industry. To promote their business and to scale new heights in terms of growth and stature, a company must generate a mobile app. Things to ponder before creating an app However, before designing an app, a company or a firm has…
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Essential eCommerce Trends to Dominate 2017

Essential eCommerce Trends to Dominate 2017

eCommerce
When it comes to eCommerce, we have seen plenty of trends come and go. Once something new and amazing comes along, it works well with customers – until everyone starts doing it. Once the market is oversaturated, it’s time to turn to the next big tactic. Here are the essential trends that you won’t want to miss for your eCommerce business in 2017. Shopping bots Chatbots are about to become big news in the world of marketing. Facebook Messenger already has a fair few of them rolled out, and they look set to make more of an impact as the year goes on. Marketers noticed that people are spending more time on Facebook Messenger than on other apps. So how to get their attention? By talking to them right there…
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App Push Notifications: 5 reasons why it can boost ROI for E-Commerce

App Push Notifications: 5 reasons why it can boost ROI for E-Commerce

eCommerce
Mobile is a personal gadget of choice. It’s a device that offers the highest possible level of customization starting from the display to the apps that the user chooses to install. Given this level of personalization that a mobile commands, the app marketing space is more potent than ever before. It opens inroads that can enable you to be a key differentiator with more engaged users and increased mCommerce revenues through push notifications via app. App messaging is an integral part of any app marketing strategy with a cohesive combination of push notifications and in app messaging. While in app messaging is targeted at a more prolonged user interaction, push notifications are a hot favorite since they are non-invasive and easy-to-implement. From a simple text message to a rich media…
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5 Tips For Designing A Mobile App Geared Toward Your Customers  

5 Tips For Designing A Mobile App Geared Toward Your Customers  

Finance 101
At the center of mobile app design is the fun, challenge, and excitement that comes with creation. App developers have the chance to construct an innovative app that enhances the brand and benefits an app user. Lost in the excitement and possibility of mobile app design, however, are the key elements needed to design a winning app. When these key elements are ignored — particularly in an e-commerce app — the customer loses. While it may seem preferable to simply take advantage of a mobile website, know that users are trending away from shopping via mobile websites. Research shows that 85 percent of consumers now favor a mobile app over a mobile website. Why? The most common reasons cited are that a mobile app provides: More convenience Enhanced speed and response times…
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