Tips for a successful inbound marketing strategy in 2017

Tips for a successful inbound marketing strategy in 2017

Internet Marketing, Marketing
Inbound marketing is one of the most successful modern marketing techniques available to companies these days. It involves drawing clients or customers in by providing them with valuable information relevant to their needs through digital content such as newsletters, blog articles, social media interaction or other online media. This information makes customers trust and value a company's presence more and are therefore inclined to be drawn towards their products. Implementing this marketing strategy can be tricky, however, so here are a few tips to successfully increase customer-company interaction and maximize sales through inbound marketing. Write Valuable Content Optimised for Search Engines Valuable content is the most basic element of a good inbound marketing campaign and is hence vital to the success of a company's strategy. Good content is engaging, unique…
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Top Ranking Factors To Consider In 2017

Top Ranking Factors To Consider In 2017

SEO
Google’s search algorithm always offers the most accurate and relevant organic search results. Using its now infamous PageRank formula to assess the quality and quantity of content and links, Google has categorized and cataloged the better part of the internet and has always produced accurate search results, no matter how many times it was used. This made both the corporations and individuals realize the intrinsic power of organically appearing at the top of a search results page, and that’s where things started to change. Some shady characters were very adamant in playing the system, which isn’t that surprising once you understand exactly how much money was in stake to appear top and center in the search results. This led to the creation of gigantic content and link farms which were…
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How to Grow Your eCommerce Business with eMail

How to Grow Your eCommerce Business with eMail

eCommerce, Email Marketing
Email marketing and a successful eCommerce strategy go hand in hand. With the ROI from email continuing to increase year after year, it is the perfect complement to your eCommerce business in growing revenue and a customer base. With a marketing automation software, you can personalize and customize your email outreach to customers at every step of the way. Additionally, marketing automation provides an easier and more efficient means of reaching out to potential customers on a greater number of channels, making sure to see your company through every stage of the eCommerce pipeline: lead generation to post-transaction and retention. When introducing an email marketing program to your eCommerce business, you need to make sure you are following the best recommendations for success. Check out the infographic below to understand…
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Don’t Lose The Sales! 3 eCommerce Mistakes to Avoid

Don’t Lose The Sales! 3 eCommerce Mistakes to Avoid

eCommerce
Running an online website to sell your products can be a great money making business.  In comparison to brick and mortar store eCommerce website has very low overhead and this helps you in getting improve the bottom line. By Simply starting a website won’t guarantee a success. Many things that can go wrong that require attention from User experience to design everything should be smooth and sleek. eCommerce store owners often face dilemma with sales going down and the Worst part is they don’t know what to do about it. They constantly try to figure out where the things went wrong. You have fantastic products, marketing campaign & still sales is not picking up. People are coming to your website and spending time on the pages but it just doesn’t…
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eCommerce Tools to Grow Your Business

eCommerce Tools to Grow Your Business

eCommerce
8 eCommerce Tools to Boost Your Business in 2016 Increased use of smartphones and tablets have opened up doors of eCommerce and boosted its growth significantly within a short span. Ecommerce business owners and managers are scrappy to learn one or two things to increase sale and enhance overall performance. That is why we have initiated this post to provide some information regarding useful tools for eCommerce business in 2016. No.1: Google Analytics It is common for all kinds of websites, but its special eCommerce features and offerings are capable of giving insights into the user journey, user behavior, and the entire conversion path. You can identify that which channels is performing the best and where conversion proves struggles. You can run split tests and recognize what can work for…
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Product Reviews Help People Make a Buying Decision

Product Reviews Help People Make a Buying Decision

Affiliate Marketing
Affiliate marketing can be complicated for beginners and pros alike. Every affiliate marketer tries to sell his products in any way possible; the most used method is through product reviews. You can write as many product reviews as you want on your affiliate blog and if they are well written then you are bound to make some sales. You need to understand that for any product review to become converting, it needs to meet the following guidelines: Proper spelling and grammar (especially for non-native English speakers) Eye-catching designs (designed headlines, blog theme) Good copywriting skills (knowing when to bold, italic and underline your text) Different content types (videos, screenshots, text) High level of trust between the affiliate and his blog readers (because trust sells) Once you do all the above…
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Advantages of an A/B tested Website

Advantages of an A/B tested Website

Internet Marketing, Website Development
4 Sharp Advantages of an A/B tested Website A/B testing (also known as split testing or bucket testing) is a way of comparing two variants of a web page or app upon each other to decide which one works better. AB testing is actually an attempt where two or more variants of a page are exposed to users at random, and analytical analysis is used to determine which modification performs better for a given conversion goal. A/B testing is a strong way to actually improve your growth rate when done right. It’s necessary when you A/B test you use your time, have a data in place and examine results over a 7 to 10-day stage for the best potential data gathering and conclusion to which website design version is genuine…
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SEO, SMM, and Adwords: How to combine these channels to make your business work

SEO, SMM, and Adwords: How to combine these channels to make your business work

Adwords PPC, SEO
Here you will learn how to combine four (not three) of the most powerful online tools at your disposal. Not only that, you will also learn how to generate conversion-ready traffic. Learn how to create a healthy, strong and powerful online campaign using SEO, SMM, Adwords and target audience understanding. This article assumes that your business wishes to sell to a consumer or make conversions in some way with your website. Slot Jigsaw Piece into Place There are four elements that you need concern yourself with. They are social media marketing, affiliate advertising, understanding your target audience, and SEO (Search Engine Optimization). Each element covers a hole or flaw in one or more of the other elements. Where one falls short or under performs, and the other picks up the…
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Drive Sales With These E-Commerce Design Approaches

Drive Sales With These E-Commerce Design Approaches

eCommerce
E-commerce site designs ultimately have the goal of driving sales but under that are various pieces that make users want to come back, explore and participate in your social network. There are many components that make people want to purchase, especially over the internet. Designing your site around these behavioral components will help bring in the most revenue to your e-commerce store. Cognitive Design When users go to your site and begin to look for an item, they subconsciously perform a cognitive cost-to-search analysis. This is an analysis of time spent to find the information they need, leaving the site if the analysis proves unfavorable. In short, they know that if it takes too long, they are gone. The first layer of design is to make your site responsive, which…
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How UX Influences Your Rankings

How UX Influences Your Rankings

Finance 101
What in your UX design influences your rankings. Essential ecommerce features you may optimize to improve your online performance. How UX Influences Your Rankings Good offer, marketing plan, budget, potential customers are not enough when you sell your products or services online. Another very important aspect to consider is what your online store looks like. If it is easy to: Find what you are searching for; Find a product when you don’t know exactly what you are looking for; Compare with other products; Buy and get delivered. There are more than 100 parameters you should take into account when designing your online store (the full list may be viewed and even downloaded by this link). Parameters That Influence Your Search Rankings Not all of them work directly, some influences are not traced…
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