Social Media Optimization Can Boost Your Business Campaign

Social Media Optimization Can Boost Your Business Campaign

Email Marketing, Social Media
How Email Marketing and Social Media Optimization Can Boost Your Business Campaign Business marketing is essential for making a business long sustainable and profitable. A business marketing campaign should be monitored and planned carefully. If the present strategies do not work, you need to update strategies to make your business popular among the targeted group of customers or clients. With the advent of time, online business marketing has become quite a popular thing for effective business marketing. Different people apply for different types of business marketing tactics as well as strategies. So, which online tactics are the most important as well as productive? In the following section, you shall get a complete guidance in this matter. Benefits of Email Marketing Though considered as a conventional technique for business promotion or…
Read More
Email Marketing Still Dominates Digital Marketing

Email Marketing Still Dominates Digital Marketing

Email Marketing
It gets really an interesting thing when we talk about email marketing and digital marketing and deploying them in a combined strategy. Email marketing is a part of digital marketing, like search engine optimization, search engine marketing, social media optimization, social media marketing and Pay-Per-Click advertising via Google or Bing and others. Some people believe email marketing is a buzzword and that hardly works, but the problem of this wrong thinking is not using this marketing channel properly or misunderstanding of the email marketing thing, its function, and advantage. Email marketing happens at the time a business spends a commercial message to a group of people or sometimes to an individual person. This totally depends on the way businesses like to interact and the things the businesses need to promote…
Read More
Lead Magnets That You Need To Know

Lead Magnets That You Need To Know

Email Marketing
As the majority of the people who uses the internet has at least an email address that they often use, email is considered to be if not the best but the most useful way for digital marketing and email marketing. Though not all the people who have an email address, regularly checks their inboxes, emails are still an excellent way to build awareness for the visitors or customers of your site. And lead magnets are one of the most useful tools that a marketer can use to acquire more email subscribers. Lead Magnets are negatively labeled as an alluring bribe to site visitors, in exchange for their contact information. The label may sound cynical, but the primary purpose of using a Lead Magnet is to maximize the number of possible…
Read More
How to Grow Your eCommerce Business with eMail

How to Grow Your eCommerce Business with eMail

eCommerce, Email Marketing
Email marketing and a successful eCommerce strategy go hand in hand. With the ROI from email continuing to increase year after year, it is the perfect complement to your eCommerce business in growing revenue and a customer base. With a marketing automation software, you can personalize and customize your email outreach to customers at every step of the way. Additionally, marketing automation provides an easier and more efficient means of reaching out to potential customers on a greater number of channels, making sure to see your company through every stage of the eCommerce pipeline: lead generation to post-transaction and retention. When introducing an email marketing program to your eCommerce business, you need to make sure you are following the best recommendations for success. Check out the infographic below to understand…
Read More
7 actionable email marketing tactics to re-engage your customers

7 actionable email marketing tactics to re-engage your customers

eCommerce
Your customer’s inboxes are always bombarded with emails because email is still among the top traffic sources in eCommerce. This is also the reason why some of your messages might be overlooked by people who subscribed to your list. If you focus on building an email list to reach a bigger audience with juicy deals, don’t forget that your business growth relies on keeping your subscribers engaged and converting them into happy customers. Lose your customers and you lose your business. I’m sure that looking through your subscriber list, it’s still easy to find those who subscribed, bought something once, but now they seem to be non-responsive to your messages. Should you try to win the inactive customers back? You definitely should. Here is why. What You Will Learn Why…
Read More
Product Reviews Help People Make a Buying Decision

Product Reviews Help People Make a Buying Decision

Affiliate Marketing
Affiliate marketing can be complicated for beginners and pros alike. Every affiliate marketer tries to sell his products in any way possible; the most used method is through product reviews. You can write as many product reviews as you want on your affiliate blog and if they are well written then you are bound to make some sales. You need to understand that for any product review to become converting, it needs to meet the following guidelines: Proper spelling and grammar (especially for non-native English speakers) Eye-catching designs (designed headlines, blog theme) Good copywriting skills (knowing when to bold, italic and underline your text) Different content types (videos, screenshots, text) High level of trust between the affiliate and his blog readers (because trust sells) Once you do all the above…
Read More
6 Most Popular Email Marketing Tools for Small Businesses

6 Most Popular Email Marketing Tools for Small Businesses

Email Marketing
Reaching out to your subscribers through email is the best way to stay connected. Email marketing caters to that and at the same time it uses email as a marketing tool for direct showcasing. With the help of using emailing websites like Hotmail and Gmail, you’re only able to select a limited number of people you can send an email to at the same time. But now, with so many wonderful email marketing tools, it’s no longer a problem. You can send your newsletters to your complete mailing list with just a push of your button, and can even tweak the layout. Let’s take a look at some marketing tools which can be used to make emailing simple and effective. 1. AWeber The best way to build your mailing list…
Read More
Why social media is here to stay

Why social media is here to stay

Social Media
A lot of people have the opinion that social media is nothing but just a passing fad. Perhaps their belief comes from the fact that once popular Myspace and Orkut have closed shops and also from the notion that not each and every social media platform can generate the kind of popularity earned by Facebook and Twitter over the years. Yet, there are a number of reasons, which support the existence of social media for a long time to come. Let us go through some of the reasons to get a better perspective. Why social media is here to stay (Image Credit: https://www.flickr.com/photos/jasonahowie/8583949219) Social media usage is on the rise: There has been a rapid growth in mobile technology and at present, a large number of the global populace own…
Read More