How to Create an E-Commerce Marketing Plan

How to Create an E-Commerce Marketing Plan

eCommerce, Marketing
What do you think is required to create a killer marketing plan for your E-commerce website? If you are clueless, then read on to find the important content of a marketing plan. There is a wide range of marketing tools available and there is always a chance of being lured by the new online marketing concepts. This is the reason that having an e-commerce marketing plan becomes essential as one can easily stick to it. Only when the underlying assumptions of the plan require any changes, can there be alterations in it otherwise, everything will be going as it was decided earlier. The sole purpose of creating a plan is not just to strengthen your position as an investor. It will also help you in solidifying your thoughts and coming…
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Which eCommerce Platform is Right for your Business?

Which eCommerce Platform is Right for your Business?

eCommerce
There are a lot of ways to be certain that you are using the right e-commerce platform for your online business. Start by reading independent reviews. Business owners who have tried these platforms before can give you an idea of their experience in using them. From their reviews, you can trim the options down. Just make sure you read a lot of reviews. Otherwise, it will be heavily tilted towards one option and you miss out on the rest. Another strategy is to use the free trial version. Some e-commerce platforms allow you to try their basic features first to see if you are comfortable in using the said platform. You can decide later on if you wish to avail of their main features. The price should also be a…
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Personalized Online Retail is The Future of eCommerce

Personalized Online Retail is The Future of eCommerce

Email Marketing
Ecommerce has gradually shifted from being a trend to being accepted as people’s normal shopping behaviors. It has taken quite a while to convince consumers to buy online and now even though most people are buying online, their options are also huge. The glut of eCommerce stores all looking almost like a clone of each other with similar offers and discounts means that there is hardly any loyalty in the online retail business. In such a scenario how do you make yourself stand out and make your customers loyal to you? By doing something very few people are - personalizing your products and the entire store as per customer's’ tastes and preferences. It wouldn’t be wrong to say that personalized online retail is the future of eCommerce. The future belongs…
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7 Tips To Set Up An Ecommerce Website For Your Business

7 Tips To Set Up An Ecommerce Website For Your Business

eCommerce
Small or big business came from the same beginning: the setup phase. It is essential to be guided in setting up an eCommerce website for your business because nowadays, the competition for business establishment has gone to the next level. They do not only target a customer from a certain place where their establishment is built, but they now cater customers from all over the world. Without engaging in the web or social media, your business will surely be left behind. Here are some tips for your website: Lay Out E-commerce Business Plan It is very important for everyone, who wants to venture into businesses, to have a plan. A plan doesn’t always have to be long and detailed, what is needed is that you have an idea on how…
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Top 5 Amazing Magento 2 Extensions That Will Boost Your e-store Sales

Top 5 Amazing Magento 2 Extensions That Will Boost Your e-store Sales

eCommerce
Every business is unique in its own way, therefore, everyone has their own unique requirements. For this very reason in the web world, open source solutions are considered as a blessing. The most popular among them is Magento and its revamped version Magento 2. Despite the fact that they offer a larger variety of built-in features might not be sufficient to cater the specific needs of the e-store. One such requirement is to specifically boost the sales of the e-store. For this very purpose - Magento, as well as Magento 2, offers a lot of extensions that can easily integrate to suffice the e-store's requirement. With that in mind, here are the top 5 Magento 2 extensions that you ought to have to boost your e-store sales: One-step checkout Today…
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Think eCommerce is Saturated? I Disagree!

Think eCommerce is Saturated? I Disagree!

eCommerce
My friend Murray is giving me a hard time. I tried to convince him to embrace eCommerce and expand his online business but he says that online business is saturated. He says there is no point in creating or upgrading online stores and sites because people are already confused by all the choices they have. I disagree! It’s true that the eCommerce market in the U.S. has grown large and unwieldy and that customers may be a bit overwhelmed by choices. But, there is a lot to be said for growth in the global market and for the improved targeting of specific customers and audiences. In other words, if you find yourself lagging behind the eCommerce wave and you think it is too later to catch up, don’t despair! As…
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E-Gift Cards Vs. Traditional Gift Cards

E-Gift Cards Vs. Traditional Gift Cards

eCommerce
E-wallets have changed the ways consumers pay at brick and mortar shops, but they've also created a digital space for E-gift cards. While the E-wallet was a technology viewed with more than a little skepticism by many consumers, over the last year and a half it's been embraced, as the security that protects the technology has lived up to severe scrutiny. The E-gift card has been given a boost due to this consumer development. But how do E-gift cards stack up against their physical competitors? Here's a look at how these digital gifts will dominate the holiday season. The Stats Millennials love gift cards, and millennials are the largest generation in human history. Not only is the millennial generation the largest one, but it's also the most connected, digitally. It…
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How Transparency Builds Trust and Revenue

How Transparency Builds Trust and Revenue

eCommerce
The more marketers spend time optimizing a website or eCommerce store, the more their efforts revolve around the minutia. Change this color, alter that headline, and manipulate the verbiage to make the sale. Most marketing or eCommerce information resources revolve around split testing minor things in order to increase revenue, but many are missing out on a gold mine. Transparency and authenticity builds trust in an era where few retailers are trustworthy. When starting my eCommerce brand in the supplement space, I was able to charge twice as much as the competition and still grow 400 - 600% every month all because my customer base trusted our products. Why Does Transparency Matter? Most eCommerce professionals focus on features and the resulting benefits that a potential customer might find without taking…
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How to Grow Your eCommerce Business with eMail

How to Grow Your eCommerce Business with eMail

eCommerce, Email Marketing
Email marketing and a successful eCommerce strategy go hand in hand. With the ROI from email continuing to increase year after year, it is the perfect complement to your eCommerce business in growing revenue and a customer base. With a marketing automation software, you can personalize and customize your email outreach to customers at every step of the way. Additionally, marketing automation provides an easier and more efficient means of reaching out to potential customers on a greater number of channels, making sure to see your company through every stage of the eCommerce pipeline: lead generation to post-transaction and retention. When introducing an email marketing program to your eCommerce business, you need to make sure you are following the best recommendations for success. Check out the infographic below to understand…
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How To Secure an eCommerce Store

How To Secure an eCommerce Store

eCommerce, Website Development
It comes as a prime responsibility of every e-commerce website development company to make sure the website so made is secure from any threats. This approach is not “one and done” and time to time watch on the website so made is crucial. Many web hosts face several issues and at times many websites get compromised. It not one but almost very website type like Magento, ShopSite and WooCommerce gets affected. Let’s have a look what kind of compromises are faced and how hackers are using the loopholes to their advantage. The type of hacks: Whenever an e-commerce store is compromised it generally falls under one of these hacks. The details of admin are obtained through malware on PC: This issue has seen a considerable amount of rising these days.…
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