Personalized Online Retail is The Future of eCommerce

Personalized Online Retail is The Future of eCommerce

Email Marketing
Ecommerce has gradually shifted from being a trend to being accepted as people’s normal shopping behaviors. It has taken quite a while to convince consumers to buy online and now even though most people are buying online, their options are also huge. The glut of eCommerce stores all looking almost like a clone of each other with similar offers and discounts means that there is hardly any loyalty in the online retail business. In such a scenario how do you make yourself stand out and make your customers loyal to you? By doing something very few people are - personalizing your products and the entire store as per customer's’ tastes and preferences. It wouldn’t be wrong to say that personalized online retail is the future of eCommerce. The future belongs…
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Top 5 Amazing Magento 2 Extensions That Will Boost Your e-store Sales

Top 5 Amazing Magento 2 Extensions That Will Boost Your e-store Sales

eCommerce
Every business is unique in its own way, therefore, everyone has their own unique requirements. For this very reason in the web world, open source solutions are considered as a blessing. The most popular among them is Magento and its revamped version Magento 2. Despite the fact that they offer a larger variety of built-in features might not be sufficient to cater the specific needs of the e-store. One such requirement is to specifically boost the sales of the e-store. For this very purpose - Magento, as well as Magento 2, offers a lot of extensions that can easily integrate to suffice the e-store's requirement. With that in mind, here are the top 5 Magento 2 extensions that you ought to have to boost your e-store sales: One-step checkout Today…
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Strategies to Grow Revenue through E-Commerce

Strategies to Grow Revenue through E-Commerce

eCommerce
“You can’t just open a website and expect people to flood in. If you really want to succeed, you have to create traffic." The internet is a booming industry. Due to advancement in technology, more and more prefer the internet to market or sell their product as these sources seem easy and convenient for many people. There are people who consider the internet for selling their products on daily requirements. Therefore, e-commerce websites have provided a platform to people where they can see and buy any product by just clicking on the cart. Generally, e-commerce refers to the selling of either goods or services through internet. Therefore, in order to earn huge profits, e-commerce is the right way where people can shop and generate tangible revenue that may benefit your…
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How To Prepare Your Business For A Busy Holiday Season

How To Prepare Your Business For A Busy Holiday Season

Business Tips, eCommerce
Don’t go into Black Friday without a plan. With the holiday season upon us, now’s the time to prepare your business if you haven’t already. One of the biggest shopping days of the year, the infamous post-Thanksgiving Black Friday looms just weeks away. And as consumers turn away from the stress of waiting in line all night at a retail storefront, more and more people are opting to get their shopping done on the web. So you can bet that the influx of web traffic will increase steadily for years to come. Here’s how to ready your business for the uptick: Reflect and strategize For businesses that have handled the holiday rush before, reflect on what worked and what needs to change this time around. Ask employees for their input…
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The Digital Marketer’s Guide to Heavily Trafficked Holiday Promotions

The Digital Marketer’s Guide to Heavily Trafficked Holiday Promotions

eCommerce
Consumers are looking to spend even more money this holiday season compared to last year, with the average purchase projected at $540, up more than $100 from 2015. In addition, 40 percent of retailers plan on kicking off their holiday season campaigns before Halloween. Now is the season to market early and often for online retailers. From boosting organic web traffic and increasing conversion rates to social media paid ads and promotions, the options are endless and sometimes overwhelming. Here is the digital marketer’s guide to wading through the sea of online stats and some advice to making the most out of another busy and lucrative online shopping season. Driving Web Traffic Getting more eyes on your site is a great way to gauge which products are most popular, raise…
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Top 3 Christmas eCcommerce Shipping Mistakes

Top 3 Christmas eCcommerce Shipping Mistakes

eCommerce
Christmas is the most wonderful, magical and exciting time of year. Except for ecommerce retailers. that is. For ecommerce retailers, it’s the most stressful time of the year - as they have the dreaded issue of holiday shipping to deal with. Top 3 Christmas eCcommerce Shipping Mistakes As most online retailers are aware, providing a good shipping service is all about managing expectation and preventing potential problems from arising. This is especially important during the busy Christmas period, when an increase in shipments for carriers can lead can lead to longer delivery times and delays - the kinds of things that frustrate customers intensely. As well as angering your customers, these problems reduce productivity - as your staff have to resolve them, and can also be quite costly, if you…
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Best Practices for Online Holiday Shopping Returns

Best Practices for Online Holiday Shopping Returns

eCommerce
E-Commerce Returns Best Practices While it’s still a little early to see holiday decorations up at your local mall, retailers are already preparing themselves for the busy holiday season. Every single year during the holidays, sales skyrocket and companies find out if their yearly projections were right on track or off the mark. More and more, however, it means that it’s time to prepare for a busy e-commerce season, too. E-commerce is growing at a tremendous pace, and outpacing traditional in the process. According to the U.S. Census Bureau, e-commerce grew at an incredible 14% in 2014, while traditional retail only grew by 3.8%. By the end of this year, it’s expected that e-commerce is going to be a $1.5 trillion industry. But for online retailers, there’s a reason to…
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